When 9/11 attack happened, everyone remained glued to the Television sets and relied on traditional news sources to get the latest news on the unfortunate event. In ten years, the world has undergone a dynamic shift in the way that news comes to you, and not vice versa. When the White House uploaded a video of Obama announcing the death of Bin Laden on YouTube, and posted its link on its Twitter handle, it got about 974,828 views on YouTube in a matter of 12 hours. Location based social networking site, Foursquare had check – ins from Americans with virtual places such as “Osamapacolypse” and “Osama Bin Laden Gonathon”. Social networking sites such as Twitter, You Tube and Facebook became not only the primary medium through which people found out about Osama’s death, but also an interactive medium for the entire world to discuss and react to this news. Here are some of our other key findings through our Social Hues research: 1. Twitter – top discussion platform for Osama’s death with tweets reaching an average of 1.2 Million tweets per hour, peaking to about 12 Million tweets per hour during Obama’s announcement. 2. Approximately 40% of the world’s online population found out about his death through Twitter and Facebook 3. Mentions grew by 104% in 24 hours (2 May – 3 May) worldwide 4. USA leads the discussions with approximately 1.2 Million mentions per hour. 5. Discussion in Pakistan/Afghanistan matched the numbers from India reaching about 15 million in 5 days. 6. Top Discussions in Pakistan/Afganistan: • US Intelligence not blamed for 9/11 attacks but Pak Intelligence blamed for not knowing Osama’s hideout • Neutral sentiment for Osama’s death- ‘no mourning or celebration’ 7. 43% of India’s online community are sharing Osama’s death images and videos which are spam, with another 23% who don’t believe he is dead 8. For worldwide discussions on Osama’s death, 30% appreciate and praise the US Navy Seals for their good job but also are debating on why USA refuses to show pictures of Osama dead 9. With a lot of speculation on Osama’s death, nearly 27% of people online are still doubting whether he is really dead with another 16% asking why he was thrown into the sea

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Social media reactions-
Osama Bin Laden death
1 May – 5 May

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Twitter Blog Social media News
160000 10500
Mentions are in ‘000
4047 12100
140000 6390
9949
120000 4970
100000
80000 8690
1792 142000
60000 3610 123000
11300
40000 65600 1473
11900 1230
20000 4051
35600
8540
0 607
1-May 2-May 3-May 4-May 5-May
Total media mentions worldwide
•Twitter – top discussion platform for Osama’s death with tweets reaching an average of 1.2
Million tweets per hour, peaking to about 12 Million tweets per hour during Obama’s
announcement.
•Approximately 40% of the world’s online population found out about his death through
Twitter and Facebook
•Mentions grew by 104% in 24 hours (2 May – 3 May)

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UAE
Australia
India
Pakistan and Afghanistan
UK
USA
0 40000 80000 120000 160000
Mentions are in ‘000
•USA leads the discussions with approximately 1.2 Million mentions per hour.
• Discussion in Pakistan/Afghanistan matched the numbers from India reaching about 15 million in 5
days.
•Top Discussions in Pakistan/Afganistan:
•US Intelligence not blamed for 9/11 attacks but Pak Intelligence blamed for not knowing Osama’s
hideout
•Neutral sentiment for Osama’s death- ‘no mourning or celebration’

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Discussions in India for Osama’s death
17%
43%
19%
21%
Viral spam videos/images of Osama's corpse
I don’t believe he is dead
India could benefit from US - Pak tension post Osama's death
No one is safe in Pakistan, even Osama. Everyone is safe in Hindustan, even Kasab.

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Discussions worldwide for Osama’s death
Mentions
7%
11%
30%
12%
15%
25%
Good job done by US troops USA refuses to show pictures of Osama
Abbottabad compound in Pakistan US elections approaching - coincidence ?
It’s a conspiracy Why did US take 10 years to find him?

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Top questions arising after Osama’s death
11%
13% 33%
16%
27%
Why isn't Obama releasing death pictures ? Is he really dead?
Why was he thrown into the sea? Why are people happy that Osama is dead?
Who was protecting Osama?