First ‚da12Social Strategy Workshop

First ‚da12Social Strategy Workshop

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#da12social XeeMe.com/da12social © Copyright 2012
© Copyright Digital Agenda Group
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Monitoring #da12social

Awareness campaign #da12

First occurance of #da12

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#da12social XeeMe.com/da12social © Copyright Digital Agenda Group
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Meeting Agenda

Short term objectives

Initial countries we will work on

Team composition

Assessment Methodology

Summary / Time Table

Q+A

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Short term objectives

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Conducting an assessment of the status quo

For five countries we want to know where the
respective businesses is today, what the
perception of the population is, how the
public sector is represented and what the
status of the international competition is.
Approximately 15 slides per country in
english.

We need to complete the assessment by
June 18

We will use the assessment for the strategy
workshops June 20 and present initial results
and concept to the EU Commission June 21

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Countries

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The initial countries

UK
France
Germany
Netherlands
Romania

Criteria:
Currently available
resources and
expertise

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Team Composition

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Initial Team Composition

UK Netherland France Germany Romania
Peter Finney ** Gianluigi C. ** Pierre Micelli ** Andrew Maher** Attila Herczeg**
(UK) CSMS (NL) (FR) CSMS (DE) CSMS (HU) CSMS
Billy Steward * Mette Rehnstr.* Jorgen Poulsen * Florian Gottsch.* Lucian Duma
(SE) CSMS (FR) (DE) CSMS (RO)
(UK) CSMS Elza v. Swieten Aurelia Noel Hans Woudboer Bogdan Pater
Anjlee Bhatt (NL) (UK) CSMS (DE) (RO)
(UK) Jos Essers Fabrice Bertelli Detlev Artelt Irene Kimml
Christine Miller (NL) (BE) (DE) (MA)
(UK) Cees Grootes ? Roger Kopling
(NL) Jack Gonzales (AT)
Ivor Kellock Sandor Lokenb. (ES) CSMS
(UK) (NL) Josep Claret
Eric Mesrits (ES)
(NL)

Service Team
Axel Schultze (EU) Overall Project Lead PHASE II Countries:
Marita Roebkes (EU) CSMS Social Media Monitoring
Olaf Kracht (DE) CSMS Media & Journalism Jack Gonzales (ES) CSMS
Josep Claret (ES)
Berrie Pelser (NL) Buzz master
Billy Steward (UK) Blog Mette Rehnström (SE) CSMS
Tina Jonasen (DK)

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Assessment Methodology

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Methodical Social Media Approach

Assessing the situation before the final goals for the social
media strategy are agreed on
Understanding the current level of social media engagement
from population point of view both in connecting to businesses
and job search

Understanding the real needs and issues in the respective EU
countries from a business managers point of view in regards of
economics and job development

Understanding the level of engagement of the public sector and
the EU Commission in the respective countries

Understanding the current level of engagement in the closest
competing countries

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For Each Country:

Business Related Population Related
What are the three most important What is the overall perception of the
industries (contribution to the GDP population on social media?
and job creation) – And what are
the most promissing startup How many job seekers are using
segments by industry? social media to find jobs?

How many companies are What is the populations expectation
leveraging social media one way or in regards to companies using social
the other? media?

How many companies using social What is the population‘s perception
media to recruit new employees? on the EU and it‘s own country?

What is the overall perception and
fear using social media as a
business tool?

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For Each Country:

Public Sector Related Competing Countries
What is the level of engagement of What is the level of engagement of
the public sector including the the top competing countries relative
polititians in Social Media? to the core industry segments?

Who are the thought leader and How deep is the influence of those
early adopters, publicly engaging in countries into the respective
social media country?

What is the level of engagement of
the EU representatives in the
respective country?

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How we will do that

Each Project Lead will build 4 groups, one
group / person for each quadrant

Use everything from Google search to
sophisticated social media monitoring tools
to answer the questions (see previous page)

Compose the answers in two ways:
Reports as agreed by the team leads
Screenshots showing the actual results:
i.e. Tweets, posts, mentions etc.

Share the first round of information as PPT
by May 24 in the group via SlideShare –
share the URL

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Providing the results

Industry related groups
on LinkedIn or Xing
(Numbers, names,
screenshots)

Influencer – people!
(Numbers, names)

Public opinion i.e. on
Twitter, comments...
(Screen shots)

Reporting data

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Tools

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What tools will we use

Google search ;)

Forum.com / Quora.com / LinkedIn

MediaMetrics (Marita)
45 Minute introduction training Mon 14
45 Minute user training with QA Wed 16

Ecarn (Pierre)
45 Minute Training
45 Minute user training with QA

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Summary

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Summary

Getting some general demographic data per
country

Conducting an assessment using the 4QAM
model, social media monitoring tools and
other resources to build the foundation for
the strategy development

Putting the assessment in a presentable form
by June 18

Presenting the Assessment to the workgroup
team in Brussels so that we can create an
initial strategy model by June 21

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Discussion

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Thank You +1 (650) 384-0057
+49 (30) 2023-8748

Digital Agenda Europe Page and Group

@AxelS #da12social

All social presences: http://XeeMe.com/axels

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About

Digital Agenda Europe – Preparation for the Social Media Strategy Proposal

More info on http://xeeme.com/AxelS or +1 (650) 384-0057.

© 2012 DA12 Social Group . All rights reserved.
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