Please visit our online professional network and join our community of Automotive Social Media Marketing professionals at http://www.ADPsocialMarketing.com

1. Social Media Insights: Twitter Users
Social Media Access Location Length of time using Twitter
100
During work hours
From washroom/toilet
2 + yrs
During class/lecture Twitter User 1 yr to < 2 yrs
Non-Twitter User 6 mos to < 1 yr
While driving
< 6 mos
During live theatre performance
During religious service
0 30 60
50
Twitter Access
On Twitter website
3rd Party Application
SMS text on mobile phone
0
CROWD Twitter
SCIENCE
Crowd Science Copyright 2009

2. Social Media Insights: Twitter Highlights
• As the !new kid on the block" among social media options, Twitter usage
among study participants appears to be in growth phase.
! Most Twitter users started using it within the past 12-month period.
• Among respondents using Twitter, daily tweeting is conducted by about
half the proportion of those checking updates daily.
• A noteworthy proportion of Twitter users by-pass the Twitter website,
using 3rd-party applications to access it.
• Respondents using Twitter (vs. respondents using only other social
media) comprise greater proportions of...
! tech-entrenched, early adopters
! those claiming use of online social media is their favorite leisure activity
! those using multiple forms of online social media
! those over 30 years of age
! self-employed, entrepreneurs
! those using mobile phones to access their respective social media
! those preferring to contact friends via online social media vs. the telephone
! those accessing social media from a washroom or while driving
Crowd Science Copyright 2009

3. Twitter Study - Complete Results
Request Complete Results:
http://www.crowdscience.com/landing/125/