SMC Workshop Victoria - Oct 4, 2012. Marketing on Pinterest by Jason Miles

1. Make Money | Get Noticed |
Expand Your Reach
With Jason Miles – Marketingonpinterest.com

2. Jason Miles…
Vice President Of Advancement (Marketing,
Development & HR) at Northwest University
Adjunct Professor in the School Of Business
Management
Co-Founder Of Liberty Jane Clothing, Est. 2008
Co-Author Of Pinterest Power – available for
pre-order on Amazon & BN.com & in stores
November 2nd.
Blogger @ www.marketingonpinterest.com
With Jason Miles – Marketingonpinterest.com

3. We set up our Pinterest Profiles In December of 2011
With Jason Miles – Marketingonpinterest.com

4. www.marketingonpinterest.com
With Jason Miles – Marketingonpinterest.com

5. Outline:
• Overview of our business model
• The Pinterest Story & Growth Trends
• How Pinterest Impacted Our Business (Revenue & Traffic)
• Best Practices For Getting Set Up In Pinterest
• Pinterest Vs. Facebook (and other social networks)
• Our Pinterest Marketing Plan
• Prospects You Get From Pinterest
• Selling On Pinterest – 6 Tools
• Most Popular Items To Pin
• 4 Types Of Content
• Staying In Touch
With Jason Miles – Marketingonpinterest.com

6. www.libertyjaneclothing.com
www.libertyjanepatterns.com
www.dollabee.com
www.libertyjanepartners.com
With Jason Miles – Marketingonpinterest.com

7. With Jason Miles – Marketingonpinterest.com

8. With Jason Miles – Marketingonpinterest.com

9. We set up our Pinterest Profiles In December of 2011
With Jason Miles – Marketingonpinterest.com

10. With Jason Miles – Marketingonpinterest.com

11. With Jason Miles – Marketingonpinterest.com

12. With Jason Miles – Marketingonpinterest.com

13. Liberty Jane Clothing
Primary Revenue Model
Design New Sell it @ Publish The Patterns As
Doll Outfit Auction On A PDF File On…
www.libertyjanepatterns.com
Our EBay
Store Over 150,000 downloaded in 2.5 years
With Jason Miles – Marketingonpinterest.com

14. Design New Doll Outfit…
With Jason Miles – Marketingonpinterest.com

15. Sell It On EBay…
With Jason Miles – Marketingonpinterest.com

16. Sell It On EBay…
With Jason Miles – Marketingonpinterest.com

17. Publish The Patterns As A PDF File On
www.libertyjanepatterns.com…
With Jason Miles – Marketingonpinterest.com

18. Pinterest Stats
With Jason Miles – Marketingonpinterest.com

19. April 2012
With Jason Miles – Marketingonpinterest.com

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21. With Jason Miles – Marketingonpinterest.com

22. TechCrunch
created a public
spreadsheet to
project
Pinterest’s
growth if it
maintains a 40%
per month
growth rate.
It estimates that
by November
2012 Pinterest
will be at 180
million users – if
the growth rate
doesn’t decline.
With Jason Miles – Marketingonpinterest.com

23. Compete.com thru August 20: 23.5 million U.S. Only
With Jason Miles – Marketingonpinterest.com

24. Quantcast
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25. With Jason Miles – Marketingonpinterest.com

26. “Pinterest demonstrates some of the
strongest user engagement, retention,
and virality metrics I have ever seen in
an online business.”
Robert Moore
With Jason Miles – Marketingonpinterest.com

27. Liberty Jane Clothing Experience Upon Launching Pinterest
Profile In December Of 2011
Referral Visits From Total Revenue
Pinterest
With Jason Miles – Marketingonpinterest.com

28. Liberty Jane Clothing Auction Prices & Visits
2011 Vs. 2012
Price Visits
400 2500
350
300 2000
250
1500
200
150 1000
Price
100 Visits
50 500
0
0
October May October May
With Jason Miles – Marketingonpinterest.com

29. Liberty Jane Patterns Pinterest Traffic
With Jason Miles – Marketingonpinterest.com

30. 10 Steps To A Terrific Profile…
A professional headshot.
A warm greeting.
A clear statement about who you are.
A clear statement about your role in the company.
A clear statement about what the company does.
A credibility indicator if you have one.
A description of what your pinboards will contain.
A call to action to follow you!
A link (in the globe icon) to your primary website.
A link (in the FB ‘f’) to your Facebook profile.
With Jason Miles – Marketingonpinterest.com

31. Pinterest Vs.
Facebook
& Others
Think about user engagement in phases as…
"Discovery, Decision, Dedication, Distress, Decline”
With Jason Miles – Marketingonpinterest.com

32. "Discovery, Decision, Dedication, Distress, Decline”
#1 Is Facebook's average user somewhere between "Distress & Decline?”
I think so.
#2 Facebook, Youtube, LinkedIn and Twitter have been out-there long
enough for people to be (at least) on the “Dedication” phase.
#3 Pinterest users are still in the discovery phase.
With Jason Miles – Marketingonpinterest.com

33. #4 Pinning = Long Shelf Life: When you take the time to create a video and
put it on Youtube - one benefit is that it has a very long shelf-life.
#5 Content As Sediment Sucks: On Twitter and Facebook - when you add
important content - it is compacted into the sediment of the site rather
quickly.
#6 Pictures Are The Valuable Content: The only thing that stays “valuable” in
Facebook for a longer time is PICTURES! Pinterest does pictures better.
#7 Timeline Not Enough: I believe Facebook recognizes this problem - which is
why it recently put out it's ‘timeline” function - to try to maintain the
illusion of its content having a long shelf-life. But that is a stop-gap that
clearly doesn't solve the “sediment” problem.
With Jason Miles – Marketingonpinterest.com

34. #8 Facebook, Youtube & Pinterest provide usefulness to the masses:
Facebook, Youtube, and Pinterest are all useful for a mass audience.
#9 LinkedIn & Twitter - Not So Much: Linkedin & Twitter are niche plays.
LinkedIn is only useful for a resume obsessed crowd, and Twitter is only
useful for marketers (Oops, I mean Micro-bloggers.)
#10 Pictures are more popular than video. Take a step back and think about the
“big picture”. Video is not nearly as popular as photos – think about your
computer or phone. Pictures rule. Is it possible that for that reason
alone, Pinterest could eventually over take Youtube? I believe it’s possible.
With Jason Miles – Marketingonpinterest.com

35. #11 Facebook requires an "Actively Managed" user approach
#12 Twitter requires a Hyper Actively Managed user approach
With Jason Miles – Marketingonpinterest.com

36. Authority Profile
Become An visual
Sherpa for your
niche
Invite Your
Use Pinterest To Current
Give a Visual Fans, Followers, C
Insiders View – ustomers To
A new way to Follow You On
get close to the Pinterest
customer
With Jason Miles – Marketingonpinterest.com

37. Prospects You’re Getting From Pinterest
Self Identified: Their identity and who they are is revealed to you through
this massive virtual collection tool.
Non-Defensive: They don’t feel like they are on a website that is trying to
sell them products or services.
Sharing Preferences: Every pin that is posted on a ‘board’ will tell you
something about the customer. This ‘something’ is their tastes and
preferences – a key component of market research.
Saying Yes: Sales professionals agree, the best way to get a prospect to
purchase something is to get them saying, “Yes” as early in the process as
possible so that when you ask for the sale, their natural response is simply
another “Yes”.
With Jason Miles – Marketingonpinterest.com

38. With Jason Miles – Marketingonpinterest.com

39. Visit www.pinreach.com and research what the top influencers are doing…
With Jason Miles – Marketingonpinterest.com

40. It’s not just about pictures…
With Jason Miles – Marketingonpinterest.com

41. Sound Cloud Is Very Interesting To Me…
With Jason Miles – Marketingonpinterest.com

42. Pinterest Power…
Available on Amazon, Barnes & Noble & Books-
A-Million and others…
Focuses On Stories Of Success…
And selling / Direct Marketing Strategies…
With Jason Miles – Marketingonpinterest.com

43. Pinterest Power Bonuses…
Just email you receipt to
support@libertyjanepatterns.com
Coming Soon…
* 10 Part Video Overview…
* Starting A Business On Pinterest ebook

44. Join Me Online:
www.marketingonpinterest.com
Jumping Into The Newsletter…
Bribes  …
Ebook…
Interview W/ Melissa…