Social Media Camp Workshop Victoria - Liquor Plus Case Study
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Rod Phillips' from Liquor Plus presents their Social Media Success Story at SMC Workshop October 18, 2011
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Social Media Camp Workshop Victoria - Liquor Plus Case Study
- 1. Social Media Camp Workshop Series : Victoria THE LIQUOR PLUS STORY Rod Phillips @Rod_Phillips [email_address] [email_address]
- 11. ARE YOU ON….. JULY 22, 2009
- 13. GO FROM…
- 14. TO…
- 16. EXAMPLE What I thought I tweeted… “ @Rod_Phillips $1 off 6 pack of Race Rocks Amber Ale for first 50 to reply or RT” What I actually tweeted…. “ @Rod_Phillips $1 6 pack of Race Rocks Amber Ale for first 50 to reply or RT”
- 17. What I actually tweeted…. “ @Rod_Phillips $1 6 pack of Race Rocks Amber Ale for first 50 to reply or RT” Was seen by over 2,000 people Offer completed in 15 minutes
- 19. GAINED…
- 21. LEAD TO.. WHICH LEAD TO…. WHICH LEAD TO…
- 22. I KNOW WHAT YOUR SAYING.. Where the hell does he find the time ?
- 23. CAVEAT… If part of your flavour is quality or value insure your posts have quality and value
- 36. Question: What is the best way to sell a product or service? WIN a t-shirt
- 37. Answer: Advocated by trusted friend? WIN a t-shirt
Editor's Notes
- Do I look like I’m on Twitter? I thought that it was the newest designer drug…. Doug went on to explain the basic premise of Social Media
- Everyone is an individual and if you are really going to meet their expectations you need to really listen to you customers. Traditional media doesn’t allow you to listen
- Faced with a choice Ruin any credibility I was looking to establish and reneg on the offer Honour the offer at an unplanned cost of $550
- Advocates for our business Advocates for our messages Advocates multiply the impact on the market signficantly more than an ad because
- Ideas going viral is the same as products sell best when
- We starting offering Tweet Deals Then a Facebook page. Shortly thereafter a Wordpress blog inbedded in our website, Then Foursquare, Gowalla, YouTube, Vimeo etc.
- I spend anywhere from 6-10 hours per week on Social Media. Pre 2009 I would spend 8-10 hours per week developing and proofing ads and copy. This is down signficantly from the start as I was completely fascinated by it… fly on a wall in a thousand conversations. Whittled down because we have a strategic approach. After many trials and errors we have found a schedule the works for us. We have no less than two blogs per week. We have no fewer than 5 Facebook posts per day We have no fewer than 5 Tweets per day Goal – produce at least 3 videos per week.
- I spend anywhere from 6-10 hours per week on Social Media. This is down signficantly from the start as I was completely fascinated by it… fly on a wall in a thousand conversations. Whittled down because we have a strategic approach. After many trials and errors we have found a schedule the works for us. We have no less than two blogs per week. We have no fewer than 5 Facebook posts per day We have no fewer than 5 Tweets per day Goal – produce at least 3 videos per week.
- We now spend far more on staff training, tastings, store environment, in-store signage. We now have the ability to eliminate all external branding from our stores. We have have the ability to spend our money on developing our flavour.
- Still a lot of work to do but we now have the tools to focus on our flavour
- Set specific goals in terms of speed, reach and ripple. Once your brand is established on its most fundamental message, the messages can grow and diversify from there.
- Q AND A