This presentation show the airport in Poland and their use of social media.

2. Airports in Poland
and their use of
social media

3. Source: www.pewglobal.org 2007 2010

4. 15.66% of total population
Source: www.socialbakers.com

5. 2007 2008 2009
Source: www.redefine.pl

6. Future airports Existing airports
Airports in Poland

7. What is the
situation amongst
Polish airports?

8. No social media
activity

10. How does it work then?
THE ANALYSIS

11. The biggest and main airport in Poland
The main hub for LOT Polish Airlines
8 666 000 passengers served (2010) almast 50% of
total number of air passengers in Poland
2 runways and 2 terminals (one for schedule traffic
and one for general aviation)

12. Social media situation
Updates only in Polish Updates in English
8 196 fans 265 followers
Quite high level of activity on both Regular posts, mainly
sides (airport and the fans)
The schedule is also available on made by the airport
facebook rather than the followers

13. Social media situation
Polish microblogging Blog started less than a year ago
website (15/06/2010)
Posts only inPolish 28 posts so far
Regular updates with
The mixture of topics including: expansion,
photos environmental issues, promotional matters,
etc.

14. Social media situation
Posts only in Polish
1 265 fans
The updates more or less regular
The profile started by the employee then transformed
into the official one

15. Social media situation
Posts in Polish
Updates in English
Regular updates and quick response time
3 909 fans 106 followers
Significant fans involvment Posts not so regular

16. Social media situation
Regular updates in Polish forum about
56 157 upload views aviation
12 225 channel views Polish The airport manages its
94 subscribers Multiple entries almost own gallery
29 videos uploaded every day 307 pictures

17. Social media situation
Post only in Polish
1 791 fans
Updates more or less regular

18. Social media situation
Updates only in Polish
1 632 fans
Regular posts

19. Social media situation
Posts only in Polish
871 fans
The updates more or less regular
(usually every other day)

20. Any suggestions

21. Airports (especially Warsaw Airport and
Krakow Airport) should attract more
international fans start using English
when handling their profiles.

22. The airports should encourage fans/followers/viewers to
be more active. Organising more promotional actions,
competitions, discounts, etc., should increase people’s
intrest.

23. Diversifying the activities may
bring some transparency.
Variouse actions should have
specific objectives and these
should not be mixed. The use
of a profile for sale, customer
service and loyalty purposes is
not a good idea.

24. The activity on
various social
media platforms
cannot be treated
as something that
will bring profits
as soon as it is
started!

25. The rest of the airports in the country
should seriously consider participation.
Choosing even one platform can help to
build a strong community around the
airport.

26. And what about the
use of social media in
special situations

27. As we saw last year, and we keep seeing almost every winter-
SOCIAL MEDIA activity is INVALUABLE in EMERGENCY situations

28. However, there are also very
different events happening!

29. EURO 2012 is coming to Poland & Ukraine
Airports can possibly use social media
to their adventage : getting new
fans/followers, using social media as
the customer service tool, etc.

30. Thank you for watching this short presentation!
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