The document discusses leveraging social media for B2B sales teams. It notes that 60% of decision makers use social media and that 70% of the B2B buying process happens online. It emphasizes the importance of knowing customers, looking for sales triggers on social media, and emulating intelligence gathering to spot opportunities early. The document provides tips for social sellers such as engaging in online communities, sharing helpful information, and customizing online profiles.
7. time level of buyer activity “ I’m just downloading stuff” “ We have a project” “ We’ve made a decision ” “ I’m just browsing” “ We’ve shortlisted vendors” awareness consideration purchase online “ 70% of the B2B buying process happens online ” SiriusDecisions Inc.
26. | SLIDE : Customize headline Add Websites Add Twitter Add Photo The 5 Most Important Items to Update Customize link
27. Join the next evolution of sales | SLIDE : www.socialsellingu.com
Notes de l'éditeur
Marketing departments are now having to do more than just throw leads over the fence. With ROI being added to their requirements, you cant afford to hand sales a phone book and hope they close deals.
Part of engagement should be monitoring for sales triggers
You have to enable your sales team and help them become an extension of your marketing messaging. This is the only way to be successful.
The first online profile you should focus on is LinkedIn. Stop thinking of it as a profile only updated when you are looking for a job. Your LI profile is being looked at by 60% or more of the people you come in contact with. Make sure your profile is updated, professional and an excellent example of YOU . I could talk for an hour on ways to enhance your LinkedIn profile but the most important points you should focus on are headline – Photo - websites - work history and summary .