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Healthcare Uses of Social Media: Diagnosis & Treatment ,[object Object],[object Object],PhilBaumann.com @PhilBaumann
 
Health is Social Social Is Health
Healthcare Is Technology
Social Media Is Technology
Ergo: Healthcare Must Understand Social Media
What Is Technology? ,[object Object],[object Object],[object Object],[object Object]
Technology Is More Than: Tools Gadgets Techniques
The Essence of Technology is…
… Revealing ,[object Object],[object Object],[object Object],[object Object],[object Object]
What Can We Reveal?
Hardware versus Software Or: Why Marketers Are Confused
MEDIA VERSUS MEDIA ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Key Differences ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Patient Empowerment: Content versus Information
Content Is… Expression of Knowledge , Experience & Wisdom Created to Change a Mind
Information Is… Relevant Data Right Time Right Context Right Process To Make a Decision Based on Risk
4 States of Patient Empowerment
 
Content Empowers the Mind Information Empowers the Patient
It’s About the Audience , Stupid Conversation Is Just Possible Now
Assess Your Audience On Its Empowerment State. Proceed Accordingly
Master of Content Master of Ceremonies Master of Conversation Lead Your Audience:
 
How to Do Social Media: The Nursing Process ( ADPIE ) ,[object Object],[object Object],[object Object],[object Object],[object Object]
Vision Mechanics Process
 
Suggested Uses ,[object Object],[object Object],[object Object],[object Object],[object Object]
Suggested Uses ,[object Object],[object Object],[object Object],[object Object],[object Object]
Live-tweeting Surgery
CDC & Social Media
“ CDC encourages the strategic use of Twitter to effectively and inexpensively reach individuals and partners with timely health and safety information.”
CDC’s Twitter Metrics
HIPAA Today
21 st Century Health Care Content Connection Community Care
What’s the Goal? Safe & Effective Online Presences Freedom of Choice Protect Boundaries
Benefits Community meets a basic human need Frees Healthcare Professionals Crowd-sourcing Research
Costs Privacy Violations Boundary crossing Dignity Blows Insurance Company & Employer Monitoring
Is Privacy Dead?
Is Dignity The New Privacy? Technology Will Violate Privacy Vigilant Struggle for Dignity Rights Relationship between People & Technology
New Legislation ,[object Object],[object Object],[object Object]
Insurance Reform? ,[object Object],[object Object],[object Object]
Government 2.OhReally? ,[object Object],[object Object],[object Object]
Permission ,[object Object],[object Object],[object Object]
The Web and Marketing: Is It a Dream ? …Or a Nightmare ? (Comic Sans is a nightmare ;)
Your 1 st Step Isn’t Listening: You Must First Develop….
… Web Position Statement!
Web Position Statement ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Health is Social Social Is Health
Twitter Follow Recommendations
@SusannahFox @LeeAase @EdBennett @KentBottles
@Shwen @jonmrich @PharmaGuy @WhyDotPharma
@DaphneLeigh @2HealthGuru @ahier @drval @Doctor_V
Twitter Chatter
@RNchat #RNchat #hcsm - #hcsmeu - #SocPharm
 
@PhilBaumann PhilBaumann.com

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Phil Baumann