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Wil Reynolds
- 1. The Social + SEO MYTH Date: Author: November 28, 2011 Wil Reynolds (@wilreynolds)
- 2. @wilreynolds
- 3. 13 years 40 People SEO/SEM/Analytics
- 4. How I view social
- 5. I hated social media
- 8. Protect & Serve
- 9. CRUSH a big myth
- 10. Quality content is the way to win on search engines
- 11. Fact!!!!!!!!!!!!
- 12. Is no one in here outranked by a crappy site?
- 13. Sometimes
- 14. Social’s impact on SEO is indirect
- 15. Who has heard that social impacts rankings?
- 16. Lets stop the SPECULATION
- 17. You tell me…
- 20. Plausible?
- 22. Hey Google, I’m building a brand…
- 24. Who do you think is ranking better?
- 25. The first 4 companies http://zd.net/socialmyth
- 26. Still Skeptical?
- 27. Want some social numbers?
- 28. 100 147 744 1,730 7,119 182,894
- 29. 100 147 744 1,730 7,119 182,894 +1 Facebook email RSS Twitter YouTube
- 30. SORRY “TWEEPLES”
- 31. Still believe in writing good content ONLY?
- 32. Still believe in social signals?
- 33. Fringe Cases Entertainment/news http://mz.cm/wil-is-wrong
- 34. Google reader 6 years + 1 mo. old
- 36. Yet they can’t figure it out…
- 37. Glimpse of the future
- 38. Invest in building TRUST
- 39. New Circle of Trust
- 40. But today…
- 41. Value of “1”
- 42. 1 Person 1 Session 1 Retweet
- 43. Less than 1,000 followers – connect w/ every RT’er
- 44. You have to believe in the power of 1 to succeed at social
- 45. You have to Prime the pump!
- 46. What are you doing 10 = 10,000
- 47. What VALUE are you adding?
- 48. Getting pumped about adding value?
- 49. Let’s continue the doom parade…
- 51. Is this you?
- 54. Why track this?
- 55. What can you do with this data?
- 56. REVENGE?
- 57. Opportunity to improve, connect, touch
- 58. Get back to TRUST
- 59. Now the happy parts start!!
- 60. All is not lost my “tweeps”
- 61. FB Admin Meta Tags @matclayton
- 62. Do you have a like button on your site?
- 63. Have you seen FB Demographics?
- 67. Google is starting to reward trust
- 68. Want examples?
- 69. Rel Author + Circles
- 71. Not Logged in
- 72. Authors get rewarded for building content + TRUST
- 73. Build trust, get your mug in the SERP
- 74. Use SEO + rel author to grow your social following
- 76. Social will impact CTR’s
- 79. Schema.org
- 82. You need trust to get the enhanced results
- 83. That’s how G+ will win
- 84. How do you turn social into SEO success?
- 91. Create content for niches ex. Fathers, Photographers
- 92. DM them
- 93. Is blog commenting social?
- 94. Make it work for SEO
- 95. What if you could rate your commenters sites?
- 97. WRITE THINGS PEOPLE WANT
- 99. This will get social movement
- 101. No Mention of SEER in tweet
- 103. Followerwonk
- 104. www.followerwonk.com
- 105. Hashtags are your friend
- 106. #smplus
- 107. Encourage use!!!
- 108. Who is going to do a recap on their blog?
- 109. Write a review of this webinar – tweet to us
- 110. Win 500 dollars…
- 111. Lets get nerdy
- 112. Excel, VLOOKUP, SEOMOZ + Export.ly
- 113. Who is following you but not linking?
- 114. Take your followers from export.ly , links from SEOmoz in excel
- 115. VLOOKUP Who is following me but not linking
- 118. We did all the work @ethanlyon http://bit.ly/twitterlinktool
- 119. Leave you with one thing
- 120. You want to win? Today and Tomorrow
- 121. Key to search engine success…
- 122. HELPING OTHERS
- 126. Wanna rank well?
- 127. Who are you helping?
- 128. You can’t measure helping people in klout!
- 129. Wil Reynolds @wilreynolds @seerinteractive