A warm welcome to Social Retail. Here's an introduction to what we do. To find out more please contact us.

1. “What do we do?”
A Specialist Retail Consultancy and Training company.
Run by Retailers for Retailers
©Copyright Social Retail Limited 2012. All rights reserved

2. What does Social Retail do?
Show you how to use Social Networks to grow your business and
“Using social develop the in house skills of your teams
technology to
grow sales
and empower
staff”. STAGE 1 STAGE 2 STAGE 3 Stage 4
Social Audits Social Strategy Social Training Social Monitoring
Social Retail is the
BRC’s first approved
social media trainer
©Copyright Social Retail Limited 2012. All rights reserved

3. How do we help our clients?
Social Audits Social Strategy Social Training Social Monitoring
What are my How do we compete on Can we implement our
Are we there yet?
competitors doing? social networks? strategy in-house?
Review all social How can we engage with
Is there a skills gap? What is trending now?
networks our customers?
Review your top 5 How can we maximise How do we share
How is my driving?
competitors our ROI? knowledge internally?
Where is our Do we need to hire
Workshops Reports and Analysis
competitive advantage? agencies to help us?
How much budget do we “Tweeting from the shop
need to allocate? floor”
How do we integrate Management
Social Media in the Mix? Programmes
eLearning Courses
Social Retail is the Building sustainable value and empowering our clients
BRC’s first approved
social media trainer
©Copyright Social Retail Limited 2012. All rights reserved

4. Social Retail services are built by Retail for Retailers.
The Social Retail Team is made up of Retailers.
All Social Retail consultants and partners have first hand experience of
using social technology in a Retail business.
We were employed by major Retailers:
We have worked with the following Retailers as consultants:
Social Retail is the
BRC’s first approved
social media trainer
©Copyright Social Retail Limited 2012. All rights reserved

5. The Social Retail Team
Pete Doyle, Managing Director, started his 25yr
Our retail experience retail career in Waitrose and Marks and Spencer on
the shop floor. He was the first ever “Local
Marketing Manager” at Waitrose, a role he
developed over five years. Pete co-founded
Waitrose.com and was employed by Toys R Us ,
Hamleys of London and Direct Wines, where he ran
eCommerce operations.
“We operate a network of Social Retail Consultants
giving us agility and best value for money to our
clients”
Social Retail is the UK’s first Social Media Training
Organisation approved by the British Retail Consortium
(BRC) and delivers Social Media workshops for Henley
Business School’s MBA Programme.
Social Retail is the
BRC’s first approved
social media trainer
©Copyright Social Retail Limited 2012. All rights reserved

6. Our Hillier Case Study
Business Challenge:
How can we reduce local marketing costs and increase footfall using
” Social Retail worked social media?
with us creating a pilot
in Social Media, using
Twitter, within a small • Hillier Nurseries is a £30m garden retail and nursery business founded 1864.
selection of stores. The Over 200,000 products, expert publishers on Trees, Shrubs and Plants. 67 Gold
pilot was deemed such Awards at Chelsea Flower Show.
a success we are rolling • We ran our Tweeting from the shop floor programme across 3 pilot stores and
this out to all our gained our first sales of 40 rolls of turf within 8 days.
stores during 2012.”
• We wrote staff guidelines, trained and monitored all staff activity on social
Mark Pitman,
media. Empowering shop floor staff to become ambassadors for the company.
Operations Manager,
Hillier Garden Centres. • They now have a reach of 2.5m on twitter across their 13 stores.
Example @hillierbath
on Mothers’ Day promotion in store
Social Retail is the Tweeted by Julie at Hillier Bath Store
BRC’s first approved
social media trainer
©Copyright Social Retail Limited 2012. All rights reserved

7. Our Strategy – “Tweeting from the shop floor” – an
engaging shop floor social media programme.
Social KPIs
Before (March 2012)
Increased Reach
Increased Footfall Twitter Reach: 70,000
Increased Sales  Single point of Failure at
13 Garden 1 Twitter Head Office
Improved Customer Centres + Account 1 Part Time
Manager  Not Local Stories
Online Store @hilliergarden  Not close to the action /
Engagement
local issues
Empowered Staff  Too distant
Sustainable value
added to their retail After (August 2012)
operations. Twitter Reach: 2.5m
 Reach of 2.5million people
Followers
Army of Enthusiastic
 Sustainable local marketing
14 Twitter Accounts 500 to 2129 Ambassadors channel
deployed in local
13 local + 1 national Reach
communities  Army of empowered ambassadors
70k to 2.5m
 Head office can lead ‘The
Conversation Plan’
Social Retail is the
 More fun to work on the shop floor
BRC’s first approved
social media trainer
©Copyright Social Retail Limited 2012. All rights reserved

8. “Contact Us”
Pete Doyle, Managing Director
m: 07445 845 560 | e: pete.doyle@socialretail.co.uk | w: www.socialretail.co.uk
©Copyright Social Retail Limited 2012. All rights reserved