Avon India in the past was interacting with it’s fan base through varied engaging Facebook campaigns, which has a follower base of approx. 9,379,081 likes on its page. But it was time to discover and reach out to their followers through other Digital spaces, that’s when AVON ideated Twitter launch with @AvonIndia.

1. Making Twitter Beautiful

2. Avon India has been interacting with consumers through innovative
campaigns on its Facebook page that boasts of more than 9 million
fans. In order to expand it’s social media presence, and reach out to a
wider set of audience, the brand launched its official Twitter handle

7. To establish Avon India’s Brand
Presence on Twitter and
creating Brand Awareness to
reach out to a new set of audience

8.  Phase One:
A Shout-Out for Avon India’s presence on Twitter
 Phase Two:
A week long Twitter contest under different themes for
each day to leverage Avon’s brand presence by encouraging User
Generated Content around various product offerings by Avon India

9. Announcing @AvonIndia’s presence on Twitter …
Creating Buzz...

10. Avon India tweeted its first tweet with shout-out from Avon global
handles, fashion/lifestyle bloggers & influencers
The first tweet received 80 re-tweets

13. #YouMakeItBeautiful

14.  To take forward its messaging of
making women beautiful with its
products, Avon India launched a
Twitter contest 2 hours after
announcing their official launch
 The contest asked users to share
what was that one thing that
makes them beautiful using
#YouMakeItBeautiful

15.  Within 20 minutes of launching the contest, Avon India started
making waves across India.
 #YouMakeItBeautiful trended in India & Mumbai, while @AvonIndia
Twitter handle was trending in Mumabi

16. The day ended on a high note with #YouMakeItBeautiful achieving over
138,226 impressions, while the Twitter handle @AvonIndia received
over 142,930 impressions

17. Post-launch campaign

18.  Post the Twitter launch, Avon India initiated a week long campaign by
partnering with bloggers/influencers for thematic contests for a period
of one week
Tuesday Wednesday Thursday
#PoutTuesdays #WardrobeWednesdays #ThirstyThursday
Friday Monday Tuesday
#FridayNightFever #ManicureMondays #TwistyTuesdays

19. #PoutTuesdays

20. Idea
 Users had to tweet & describe a
selfie of their pout using
#PoutTuesdays
Result
#PoutTuesdays trending in New
Delhi
 Overall Reach: 55,377
 Impressions: 77,350
 Total conversations: 710

21. #WardrobeWednesdays

22. Idea
 Users had to tweet a picture of
their colorful wardrobe using
#WardrobeWednesdays
Result
 Overall Reach: 33,741
 Impressions: 57,196
 Total conversations: 214

23. #ThirstyThursday

24. Idea
 Describe in a creative way what
#ThirstyThursdaymeans to you
Result
 Overall Reach: 48,654
 Impressions: 77,350
 Total conversations: 687

25. #FridayNightFever

26. Idea
 To celebrate 500 followers on
Twitter, Avon India asked users to
help create a music playlist using
#FridayNightFever
Result
 Overall Reach: 72,873
 Impressions: 94,322
 Total conversations: 741

27. #ManicureMondays

28. Idea
 To beat the Monday blues, Avon
India asked users to share an
image of their nail art in order to
win a gift hamper
Result
 Overall Reach: 16,947
 Impressions: 40,632
 Total conversations: 745

29. #TwistyTuesdays

30. Idea
 A contest with a twist. Every one
hour Avon India will share a color
shade asking users to tweet the
first dish that comes to their
mind using #TwistyTuesdays
Result
 Overall Reach: 24,075
 Impressions: 69,104
 Total conversations: 950

32. Avon India got the conversation running on Twitter
with over 6500+ conversations taking place
on Twitter in a span of 8 days!

33. With 600 Followers on Twitter, Avon India
became the fastest growing beauty brand
for the week!*
*As per Social Bakers

34. The brand received over 1400+ re-tweets and
more than 840+ favorites in a span of 8 days!**
** As per Twitter analytics

35. The Tweets from Avon India have thus earned
over 220,200+ impressions**
&
cumulative impression for our hashtags of
over 650,000+!
** As per Twitter analytics