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Social Media Case Study on Burgs by Ardor Tech Ventures

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Social Media Management Case Study
OBJECTIVE • To spread awareness about Burgs • To promote Gourmet Food • To build a strong online Followers • To increase footfalls at Burgs joint in Bandra • Targeting social Media Platform – Facebook – Twitter
BACKGROUND • Burgs started in March 2012 • First outlet in Bandra, Mumbai • Second outlet in Amanora Park, Hadapsar Pune • High competition with McDonalds
KEY CHALLENGES Hardly interactive Facebook Page Drive conversation on Facebook/Twitter Twitter platform full of negative comments No follow up on Twitter platform To promote the concept of Gourmet Burgers Higher range of Burgers compared to McDonalds
WHAT WE DID A strong presence on Facebook as well Twitter A quick response Regular updates to customers on on various Burgers their queries & Shakes Special attention was given to the different sauces served at Burgs
ATTRACTIVE PROFILE
PICK UP LINE CONTEST Contest winners every month were given a free Romantic Dinner @ Burgs as gratification.
Engaging Posts
Engaging Posts other than their menu EPL UPDATES VIDEOS ON RECIPES OLYMPICS UPDATES MIND TEASERS
FEEDBACK FORM Feedback Form helped us in getting honest opinions from customers. This also helped in knowing the areas That needed improvement.
VIDEO TESTIMONIAL A video testimonial on Facebook page helped in promoting Burgs. Video also saw good response from fans.
REGULAR INTERACTION ON FACEBOOK
REGULAR INTERACTION ON TWITTER
IMPACT ON FACEBOOK 13239 + fans on Facebook Handling 8-15% customer People Talking 13239 queries about on 11923 &complaints Facebook 9432 6411 4737 3283 Change in sentiments 521 737 from negative to positive May June July August September October November December Likes
IMPACT ON TWITTER 322+ Followers on Twitter Increase in mentions on twitter 322 287 301 237 248 219 179 185 Change in Handling sentiments criticism in from negative Polite manner to positive Followers
Thank You Contacts • Website – www.ardortech.com • E-mail id – info@ardortech.com

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Social Media Case Study Burgs

  • 2. OBJECTIVE • To spread awareness about Burgs • To promote Gourmet Food • To build a strong online Followers • To increase footfalls at Burgs joint in Bandra • Targeting social Media Platform – Facebook – Twitter
  • 3. BACKGROUND • Burgs started in March 2012 • First outlet in Bandra, Mumbai • Second outlet in Amanora Park, Hadapsar Pune • High competition with McDonalds
  • 4. KEY CHALLENGES Hardly interactive Facebook Page Drive conversation on Facebook/Twitter Twitter platform full of negative comments No follow up on Twitter platform To promote the concept of Gourmet Burgers Higher range of Burgers compared to McDonalds
  • 5. WHAT WE DID A strong presence on Facebook as well Twitter A quick response Regular updates to customers on on various Burgers their queries & Shakes Special attention was given to the different sauces served at Burgs
  • 7. PICK UP LINE CONTEST Contest winners every month were given a free Romantic Dinner @ Burgs as gratification.
  • 9. Engaging Posts other than their menu EPL UPDATES VIDEOS ON RECIPES OLYMPICS UPDATES MIND TEASERS
  • 10. FEEDBACK FORM Feedback Form helped us in getting honest opinions from customers. This also helped in knowing the areas That needed improvement.
  • 11. VIDEO TESTIMONIAL A video testimonial on Facebook page helped in promoting Burgs. Video also saw good response from fans.
  • 14. IMPACT ON FACEBOOK 13239 + fans on Facebook Handling 8-15% customer People Talking 13239 queries about on 11923 &complaints Facebook 9432 6411 4737 3283 Change in sentiments 521 737 from negative to positive May June July August September October November December Likes
  • 15. IMPACT ON TWITTER 322+ Followers on Twitter Increase in mentions on twitter 322 287 301 237 248 219 179 185 Change in Handling sentiments criticism in from negative Polite manner to positive Followers
  • 16. Thank You Contacts • Website – www.ardortech.com • E-mail id – info@ardortech.com