As more relationships are built and maintained through social networking websites , teens are also encountering a growing number of unkind peers.

2. 2001 2003 2005 2007 2009 2010 2012
7MILLION
22MILLION
50MILLION
42MILLION
81MILLION
100MILLION
121MILLION
ONLINE USER
STATS INDIA
2001 - 2012
121 MILLION
USERS ONLINE
+ 1628 % !
AVERAGE TIME SPENT
ONLINE PER MONTH
40 MILLION
USERS ONLINE
DAILY 30.2% 69.8%
43.7h
40.2h
200MILLION2013

3. INDIANS LOVE
SOCIAL MEDIA!
58,000 NEW USERS
GETTING CONNECTED
EVERY SINGLE DAY
71 MILLION
33 MILLION
1 BILLION (monthly)
18 MILLION
1.2 MILLION
YEARS TO REACH 50 MILLION USERS
38 YEARS 13 YEARS 13 YEARS

4. • Without a doubt, teens today are
immersed in the World Wide Web, and
more specifically on social networking sites.
• As more relationships are built and
maintained through social networking
websites , teens are also encountering a
growing number of unkind peers.
• And parents, as a result, are becoming
more connected and involved in their
child’s online life.
76 percent of online teens aged between 12-17 years are users of social media
Teens ages 12 – 17 years 76%

5. Ages
12-13
Ages
14-17
Boys Girls
73%
90%
85%
89%
73%
92%
86%
88%
84%
89%
89%
86%
69%
44%
51%
49%
68%
84%
71%
88%
67%
79%
73%
79%
59% 73% 79% 60%
POST COMMENT ON FRIENDS’ POSTS
POST STATUS UPDATES
CHAT WITH FRIENDS
PLAY GAMES
POST A PHOTO OR VIDEO
SEND PRIVATE MESSAGES
TAG PEOPLE IN
PHOTO OR VIDEO

6. 10%
ADULTS 18+
69%
20%
1%
People are mostly kind
People are mostly unkind
Depends
Don’t know/Refused
Don’t know/Refused
Depends
People are mostly unkind
People are mostly kind
5%
5%
5%
More Teens Than Adults Perceive Their Online Peers As UnkindTEENS
12-17

7. Mostly Kind Mostly Un Kind Depends
Teenage girls are more unkind to their peers than their male counterparts
88%
88% of teens on social media say they have seen online cruelty or meanness on a social network site
Frequency of online cruelty and meanness

8. To Friend or Not to Friend?
of parents are friends with their children on Facebook
92%
??
55%
Sent the Friendship Request
45%
Received the Friendship Request
Of those parents: 72% of parents have their
children’s passwords

9. 40%
Safety
41%
Both
Curiosity
4%
Other
15%
Reasons why parents
look at their children’s
Facebook profile:
Comment
How often do parents
see children’s wall and
photos?
43%
31%
11%
43%
14%
Daily
4 – 5 times a week
Once per month
Sporadically
Never

10. 55%
I write on my child’s wall
54%
My child writes on my wall
55% 51%
I comment on my child’s photos My child comments on my photos
29% of parents can only see their child’s limited profile
50%
of parents engage with
brands and products on
Facebook
Did you know?
24%
of parents get made
fun by their children
for lack of Facebook
knowledge

11. 56%: It’s a distraction from
homework, chores, or other activities
41%: They are meeting strangers on
Facebook
17%: They are bullying others on
Facebook
45%: They aren’t spending enough
time with friends and family
24%: I don’t have any concerns about
my child’s Facebook use
16%: They are victims of bullying on
Facebook

12. Would You Be Friends
With Your Parents and
Children Online?

13. Ethinos
Presentations
on Slideshare
Snapshot of Digital
India (August 2012)
How NGOs can use
Social Media to
raise funds
11 Twitter Case
Studies
10 Commandments
of Social Media for
Business
Gamification
– Level 1
siddharth.hegde@ethinos.com
+91 – 9820217252
http://www.linkedin.com/company/ethinos-digital-marketing
https://twitter.com/Ethinos
http://www.facebook.com /EthinosDigital
http://www.slideshare.net/Ethinos
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