2. Highlights:
• Airtel is the most social telecom
company in India. Airtel scored
high on SSI due to their high
social media buzz score and high
activity on Twitter.
• Idea, Aircel and Tata Docomo
were the top 3 performers on
Facebook.
• Vodafone is the top performer on
Twitter
3. Rank Company name SSI Score
1 Airtel 83
2 Vodafone 77
3 Idea Cellular 72
4 Aircel 68
5 Tata DoCoMo 62
6 Reliance Communications 59
7 MTS India 50
8 BSNL 40
9 Videocon 30
10 Uninor 22
MOST SOCIAL TELECOM COMPANIES (India)
Simplify360 Social Index (SSI) is arrived at after considering the performance and
engagement of each brands on Twitter, Facebook and online buzz.
6. In terms of social media mentions, Airtel dominates the social buzz
Airtel
37%
Vodafone
12%Idea Cellular
11%
Aircel
10%
BSNL
10%
Reliance
Communications
9%
Tata DoCoMo
4%
Others
7%
Share of mentions of brands on social media, March 2014
Top 3 firms cover 60% of the buzz
Others:
• MTS India
• Videocon
• MTNL
• Uninor
• Loop Mobile
8. TATA DOCOMO HAS THE HIGHEST SHARE OF
FANS ON FACEBOOK
37%
19%
16%
14%
5%
4%
2%
1%
1%
1%
0%
0%
Tata DoCoMo
Aircel
Idea Cellular
Airtel
MTS India
Reliance Communications
Vodafone
Videocon
Loop Mobile
Uninor
MTNL
BSNL
Share of fans on Facebook, March 2014
9. Airtel, 2,651
Vodafone, 9,609
Idea Cellular, 1,731Aircel, 1,486
Tata DoCoMo
Reliance Communications
MTS India
BSNL, 625
Videocon, 2,212
Uninor, 95MTNL, 140
Loop Mobile, 117
-
2,000
4,000
6,000
8,000
10,000
12,000
1 20,001 40,001 60,001 80,001 100,001 120,001 140,001 160,001 180,001 200,001
Mentions
Followers
VODAFONE IS THE TOP PERFORMER ON TWITTER
High number
followers but less
mentions
High number of
mentions but less
followers
Three major groups can be observed among the Telecom companies. (1)Those with high mention but less
follower, (2)those having high number of followers but less mentions and (3)those who are low on both the
parameters.
Less number
followers and less
mentions
11. Methodology
Simplify360’s proprietary listening tool is used for collecting the
data and counting the number of mentions for each company.
The parameters considered for Twitter and Facebook were also
gathered through Simplify360. For brands having multiple
Twitter profiles their main official account is taken into
consideration.
A total of 12 companies were considered in the analysis.
Geography considered: India
12. Simplify360 – The Leader of Social Business Intelligence
Most admired brand for Social Media Research on Slideshare
Top 10 Product Technology Company by TechSparks 2010
Listed amongst TOP 10 SMM tools by PR2020 and SocialMedia8
13. Social Business
Intelligence
www.simplify360.com
Simplify360 is the leading social business intelligence.
Offerings include:
•Social Marketing Suite for agencies
•Social Contact Centre for BPOs
•Social Command Centre for Enterprises
We enable businesses to perform Online Reputation Management, Customer Service,
Community Management, Social Media Research & Brand Auditing; Online Sales Lead
Generation, and Consumer Sentiment Analysis.