Micromax Mobile was the title sponsor of Russell Peters Notorious World Tour 2013 And to engage our fans, they decided to have a twitter contest

2. The Premise
Micromax Mobile was the title sponsor
of
Russell Peters Notorious World Tour
2013
And to engage our fans, we decided to
appreciate their love by making them a
part of the show
Couple passes were up for grabs for all
the
venues New Delhi, Mumbai, Bangalore
and Chennai

3. Overview
Twitter became the launch pad for the
#MicromaxLaughathon contest
It trended across India on 4 separate
occasions
3,483+ mentions on Twitter were
garnered

4. Cross Promotion on
Facebook & Google Plus
12 Facebook posts drove 6255+ conversations
& Google plus saw 76 conversations
423,384+ number of people saw the posts

5. Facebook Tab
A Facebook tab was created with the intent of
directing the traffic to Twitter to maximise
participation on a contest wherein the fans got a
chance to win couple passes for their respective
cities

6. The callouts

7. The question
3,483 tweets were received and
4.1 million impressions were generated

8. The responses

9. Most retweeted tweets

10. Most Authoritative Tweets

11. Trended across India

12. Few of the winners…

13. Twitter Stats
3,483 tweets were published by users
32% were Retweets
26% (900 mentions) were Regular tweets
42% (1,472 mentions) were replies

14. People Talking about

15. Thank You