The document compares the social media presence and engagement of Narendra Modi and Rahul Gandhi. It finds that Narendra Modi has a very strong presence across social media platforms like Facebook, Twitter, and YouTube, with millions of followers and frequent updates about his campaigns. In contrast, Rahul Gandhi is largely absent from major social media platforms and does not have an active online engagement strategy. As a result, the document concludes that Narendra Modi has used social media much more effectively to engage with the masses, while Rahul Gandhi has struggled and lost ground to his political rivals in the social media battle.

1. NARENDRA MODI v/s RAHUL GANDHI

2. INTRODUCTIONINTRODUCTION
• Narendra Modi is one of the most talked about politicians in the country currently.
• His run for the prime ministerial candidate’s position has intensified the discussion
about his political prowess.
• He has consistently remained active over a period of last 6 months in order to
showcase his efforts on social media.
• He has garnered a huge fan base in cities as well as villages due to his advertising
campaigns.
• Going by the numbers on social media, he leads his rivals by a considerable margin.

3.  Twitter Mentions – 60744
 Web Mentions – 14838
 Negative Mentions – 978
 Total Negative Sentiments (in %) – 6.59
 Twitter Followers – 3813343
 Facebook Fans - 13413108
 Twitter Engagement (in %) – 8.94
 Facebook Engagement (in %) – 34.26
NARENDRA MODI

4. RAHUL GANDHI
 Twitter Mentions – NA
 Web Mentions – 4298
 Negative Mentions – 281
 Total Negative Sentiments (in %) – 6.54
 Twitter Followers – NA
 Facebook Fans - NA
 Twitter Engagement (in %) – NA
 Facebook Engagement (in %) – NA

5. • Narendra Modi has a formidable presence on Facebook. The Official Page has 12 million
fans and 5.71 lac people are actively engaged with the party.
• The page is constantly updated about the details of his latest visits, rallies, campaigns and
meetings .
• The page expresses strong view points and opinions of the leader along with a pictorial
representation of the same which motivates the audience to keep an eye on the
happenings going around in the political circuit.
• The page brings to life his charismatic personality and showcases the efforts that he is
constantly putting in for the rural and urban crowd.
NARENDRA MODI ON FACEBOOK

6. NARENDRA MODI ON FACEBOOK

7. MOST SEARCHED KEYWORDS

8. RAHUL GANDHI ON FACEBOOK
• Rahul Gandhi has no official presence on Facebook whatsoever
• There are a handful of unofficial pages, however. They usually share stories about his
rallies and campaigns.

9. MOST SEARCHED KEYWORDS

10. PUBLIC SENTIMENT FOR NARENDRA MODI
For
• It is clearly visible that there is a lot of neutrality in the public sentiment, of late.
• This is mainly because of his competitors’ anti-Modi rallies and campaigns.
• However, in the last 15 days, there has been a slight drop in the positive public
sentiment around him.

11. PUBLIC SENTIMENT FOR RAHUL GANDHI
• Rahul Gandhi has not been able to create a decent fan base, going by the public
sentiment.
• As seen here, almost 90% of the people still maintain a neutral sentiment about
him.
• Since he is inactive on social media, he has not been able to strike the right chord
with a certain class of audience.

12. NARENDRA MODI ON YOUTUBE
• Narendra Modi has a very active presence on Youtube.
• His channel has a regular updation on his various speeches, rallies and campaigns.
•The channel is popular enough to garner enough views to make it one of the most widely
and most watched channel amongst all the politicians.
• It particularly aims at reaching out to the masses and has by far succeeded in its attempt
to do so.

13. NARENDRA MODI ON YOUTUBE

14. RAHUL GANDHI ON YOUTUBE
• Rahul Gandhi does not have a dedicated YouTube channel however, his videos
are updated on a regular basis.
• His speeches, rallies and discussions are uploaded by various news channels.
• Rahul Gandhi is believed to have lost out on a fair amount of matured audience
because of his absence on YouTube.
• He has failed to use YouTube as an effective medium to propagate his party’s
message and ideologies.

15. NARENDRA MODI ON TWITTER
•Narendra Modi is undoubtedly the most followed politican on Twitter.
• He is frequent enough in his tweets which are mostly about the latest party meetings
and updates.
• His tweets are aimed aggressively promoting BJP’s manifesto in the recent times.
• Various pictures of him addressing the electoral campaigns are posted from time to time
so that the followers can get a sneak peek into the ongoings.

16. NARENDRA MODI ON TWITTER
The Rating per video for BJP is lower than AAP because of the difference in total number of
videos posted. Moreover the videos posted by BJP don’t have Thumbs down at all where as AAP
and Congress both have negative sentiments of -1 and -2 on an average

17. RAHUL GANDHI ON TWITTER
• Rahul Gandhi’s absence on Twitter as a leader hasn’t helped his party gain enough
engagement.
• At a time where the political bigwigs are busy campaigning on Twitter, Rahul Gandhi’s
absence raises a doubt on the party’s adopted social strategy.
• However, he does have a lot of negative mentions going by his name.

18. WHAT DOES THE MEDIA SAY?
• A large number of controversies are mounting on day by day which are reported on a
daily basis in the media.
• The media has drawn a lot of flak over both the leaders for their governing methods and
speeches in the rallies.
• Both the leaders are being appreciated as well as criticized for their efforts on social
media.
.

19. IN THE NEWS (NARENDRA MODI)

20. IN THE NEWS (RAHUL GANDHI)

21. CONCLUSION
• A lot of differences have been observed in the social media strategies of Narendra
Modi and Rahul Gandhi.
• While Narendra Modi has remained a favorite with the masses, Rahul Gandhi has
struggled to woo the audiences.
• Rahul Gandhi has failed in creating an impact on social media due to which he has lost
a potentially good amount of ground to his rivals.
• Narendra Modi has beaten every other politician in terms of fan following and mass
interaction responses.
• It seems that while one of the political stalwarts has made every possible use of social
media, the other has simply lost his way in the battle.

22. Report By – Socialsamosa.com
DATE RANGE : APRIL 12, 2014 – APRIL 26, 2014