Mindshift Interactive conducted The Smirnoff Espressology Meet to launch a new flavour of vodka for Smirnoff. Let us read more about it.

1. Influencer Relations
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2. Brand Objective
Announce the launch of Smirnoff Espresso, their new
flavoured Vodka, on Digital

3. What Did We Do?
1. We got together people who loved to party, drink &
basically have a good time, intelligently in two cities:
Mumbai & Bangalore!
2. Instead of the regular meetups, we decided to
conduct an evening of Mixology with professional
Mixologists, rightfully christening is The
#Espressology Meet.
3. We trained them all to make the right cocktails, with
Espresso of course!

4. Event Day
Activities

5. Bangalore
Coffee Vodka BadgesBlind-folded tasting
Mixing it up!
Event Highlights

6. Mumbai
Event Highlights

7. Influencers party with Smirnoff!

8. Influencers
Total Outreach –
1,71,52,00,000

10. Influencers
Total Outreach – 8,32,05,75,000

12. Bloggers Total Outreach – 2,36,400

13. The Outreach Strategy
11 Bloggers
9 Facebookers
14 Tweeps
= +10 Mn Outreach

14. Interested in Influencer Relations?
contact@mindshiftinteractive.com
www.mindshiftinteractive.com