Initially one Micromax Canvas Viva smartphone was up for grabs. And due to the overwhelming response one more was added to the kitty.

1. #MicromaxMyDadCAN – Contest Case Study

2. Overview
• Engage with fans on a holiday to capitalize on
Father’s Day
• Shape the contest around Fathers day while
maintaining the brand integrity
• Initially one Micromax Canvas Viva smartphone was
up for grabs. And due to the overwhelming response
one more was added to the kitty

3. This is how it began

4. Pre buzz
We had started creating buzz around the contest from Friday; so a large number of
fans could participate in our contest.

5. And the buzz was sustained till Sunday morning
as well

6. Cross promotion of the contest
A post was also published on the official page to leverage the +1
million fan base

7. Contest Day

8. Optimum engagement was done to drive
maximum participation

9. Just at the cusp of the kick off, the fans were uber
excited and this became the most re-tweeted tweet

10. Kick off question
With the audience at it’s toes we kicked off the
contest with much fan fare

11. Responses from the participants

12. The responses was stunning, hence we had added one more give
away

13. And it start trending within 13 minutes

14. And this is the first time Micromax trended
WORLDWIDE!

15. Trended keywords
Source: trendsmap.com
5 of the keywords from
the question were
trended along with the
prizes

16. At its peak, 434 unique users were
tweeting
Source: Hashtracking.com

17. “micromax mobile” the most dominating
keyword
Source: Sysomos.com

18. BuzzGraph shows a visual summary of buzz around the searched query by listing
words that appear frequently along with the search query.
Source: Sysomos.com

19. Some of the most retweeted tweets

20. Twitter Followers growth
1047 Followers added from 16th June 2013 to 17th June 2013
Source: Sysomos.com

21. Winner delights

22. ….and here are the numbers
Trended Worldwide on no. 4 and in India on no. 1 position.
1300+ Tweets including 900+ mentions and 200+ RTs
559,000+ Impressions
20+ Followers in one days
Source: Sysomos.com & hashtracking.com

23. Thank YOU!