Social Media marketing report on I League v/s ISL

1. WHO IS THE KING?

2. Athletico de Kolkata is
the No 1 Football Club in India
Simplify360 Social Index: 86.43
2
Facebook fans: 347K
Twitter Followers: 23.9K
Good Plus Followers : 84K
YouTube subscribers: 2.2K
SSI RANK 1

3. East Bengal is the Most Liked
Football Club from India
3
SSI RANK 5
Simplify360 Social Index: 69.09
Facebook fans: 1.31M
Twitter Followers: 4.7K
Google Plus Followers : 127
YouTube subscribers: 69

4. ISL CLUBS ARE
LEADING THEIR WAY.
EAST BENGAL GIVING
TOUGH COMPETITION
TO THE ISL CLUBS.
4

5. Team League Simplify360 Social Index Rank
Atletico de Kolkata ISL 86.43 1
Mumbai City ISL 86.10 2
Delhi Dynamos ISL 79.98 3
Kerala Blasters ISL 75.83 4
East Bengal I League 69.09 5
NorthEast United ISL 64.38 6
Pune City ISL 58.68 7
Chennaiyin ISL 57.30 8
Goa ISL 51.92 9
Mohun Began I League 51.11 10
Pune FC I League 46.71 11
Shillong Lajong I League 45.57 12
Bengaluru FC I League 38.21 13
Mumbai I League 19.96 14
Dempo I League 17.91 15
Royal Wahingdoh I League 9.05 16
Sporting Goa I League 8.22 17
Salgoacar I League 5.83 5
18

6. 6
East Bengal
Club
command
s 27%
of the fans share.
Total Fans (ISL + I
league] : 4.82 M
East Bengal Fans: 1.31 M

7. ISL beats
I League
marginally in fan count.
7
2.76 Million total fans
2.05 Million total fans

8. 8
Atletico de Kolkata Chennaiyin Delhi Dynamos
Goa Kerala Blasters Mumbai City
NorthEast United Pune City Bengaluru FC
Dempo East Bengal Mohun Began
Mumbai Pune Royal Wahingdoh
Salgoacar Shillong Lajong Sporting Goa
10%
4%
10%
1%0%
10%
10%
4%
5%
5%
27%
6%
0%
3%
0%
0%
4%
8% 0%
FAN SHARE PERCENTAGE

9. TOTAL
SOCIAL MEDIA FANS
TOTAL
FACEBOOK FANS
I League 2,054,537 2,025,305
Indian Super League 2,767,751 2,033,397

10. Twitter Fans YouTube Channel Views
I League Indian Super League
10
I League Indian Super League
15%
85%
48%
52%
ISL takes a big lead in Twitter, marginal lead in YouTube combined channel views.

11. 11
METHODOLOGY

12. CLUBS
CONSIDERED
Taken all major
clubs participating
in I League and
ISL.
Slide No. 12
Team League City
Atletico de Kolkata Indian Super League Kolkata
Chennaiyin Indian Super League Chennai
Delhi Dynamos Indian Super League Delhi
Goa Indian Super League Goa
Kerala Blasters Indian Super League Kochi
Mumbai City Indian Super League Mumbai
NorthEast United Indian Super League Guwahati
Pune City Indian Super League Pune
Bengaluru FC I League Bangalore
Dempo I League Goa
East Bengal I League Kolkata
Mohun Began I League Kolkata
Mumbai I League Mumbai
Pune I League Pune
Royal Wahingdoh I League Shillong
Salgoacar I League Goa
Shillong Lajong I League Shillong
Sporting Goa I League Goa

13. PARAMETERS TAKEN AND
METHODOLOGY
Twitter Followers
Facebook Likes
Google Plus Followers
Web Mentions
(Google)
Instagram followers
YouTube Subscribers
YouTube channel
views
Slide No. 13
These parameters are taken
and used for building the
Simplify360 Social Index.
Simplify360 Social Index is
the metric of measurement of
prominence of the club in
Social space. The score is
relative score; score double
means double good.

14. Some additional numbers in
14
Indian football

15. Indian Football Captain and Bengaluru FC player Sunil Chetri is the
most followed football player in India with 35k Facebook fans.
Delhi 16,00,000
Mumbai 11,20,000
Kolkata 8,60,000
Bangalore 8,00,000
Chennai 6,80,000
Hyderabad 6,00,000
Pune 5,80,000
Ahmedabad 2,80,000
Kochi 2,20,000
Goa 88,000
Shillong 62,000
Top Cities with # of Football fans in Facebook (source: FB Ad
Manager)

16. Maharashtra leads in a big way, shows the state’s capacity
to have 2 ISL teams (Pune City FC and Mumbai City FC)
Maharastra 28,00,000
NCR 16,00,000
Kerala 14,80,000
West Bengal 13,80,000
Tamil Nadu 13,20,000
Karnataka 12,40,000
North East 7,00,000
Goa 88,000
Top states with # of Football fans in Facebook (source: FB Ad Manager)

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