6. WHAT?
• Connect with friends and family
• Discuss things they like
• Share interesting content that is relevant to their lives
SIZE:
1.44 BILLION Monthly Active Users
44 MILLION SMB Pages
21 Minutes on average per day
Businesses have Pages on Facebook to connect with
people who ‘like’ them, i.e., their ‘fans’. Pages can
share updates and run ads to connect with their
target audience at a very cheap price
OPPORTUNITY:
CHALLENGE:
1.5 Million SMB Pages means 1.5 million in one chances for your brand to get
visibility. Due to FB’s algorithm, advertising is a necessity when it comes to
FB visibility. Ensure content is great and budgets are allocated
7. 52% of Facebook users said that their
travelling plans were affected by a friend’s
picture of their trips.
8. BOTTOM LINE
More people spend time on Facebook than any other social network. It is the
largest and most engaged which makes time and resource investment crucial
for any digital marketer
9. WHAT?
Twitter is a micro-blogging platform where people share their lives
in 140 characters or less. Most tweets are public which makes it
a social content discovery site that connects people to their
interests
SIZE:
302 MILLION Global Monthly Active Users
3 MILLION + Global Business Pages
4 hours a month on average
Businesses create accounts and post tweets. The
public nature of Twitter means that you can search
for people talking about your business topic,
interrupt and convert.
OPPORTUNITY:
CHALLENGE:
The challenge with Twitter is that most SMB pages do not know the right
goals to set for your brand on Twitter and how to achieve them. ROI is
crucial to any marketing plan and some marketers face difficulty in
calculating that
10. BOTTOM LINE
Twitter can help you reach new audiences and connect with the millennia's
and industry influencers. However, this platform needs constant effort, a
clear strategy and a defined ROI
12. WHAT?
Users can take, edit and share photos and videos from their mobile
phones. The content shared on Instagram can be posted to FB,
Twitter and other social networks
It is a visual representative of a consumers life
SIZE:
200 MILLION Global Users
SMB’s are getting more active
Nearly 4 hours a month on average
Businesses create accounts share photos, search for
photos, connect with other users and create brand
visibility through great content.
A pictures is worth a thousand words.
OPPORTUNITY:
CHALLENGE:
Visibility and audience building can be a challenge if your content is not
right for the platform. You must ensure that content is great, engagement
with other profiles are high and influencers are constantly recommending
your page to their followers
13. BOTTOM LINE
Instagram users are highly engaged and take action. It is less cluttered than
other networks and can be a good opportunity for visual business.
14. REMEMBER: To keep things different!
Click here to view this case study
15. Your audience is talking on Instagram.
Empower Them and Be Different
16. THERE ARE ALWAYS GOING TO BE MORE
AVENUES TO EXPLORE, THE KEY IS TO
IDENTIFY…
Technology and social media is not only evolving at a rapid pace but is also on a constant stream of evolution.
What worked for most brands 2 years ago, will not work for brands today because 2 years ago, the most popular thing on social media was Facebook Apps. Today, it’s technology and influencers
But with the constant evolution, we are faced with constant choice. The gamete of social media sites now available to us is huge! So as a marketer, you need to ask yourself one, very important question
Ensure content is great
Ensure sufficient investment in the right ads
Facebook Go Program for SMB pages
125 MILLION Monthly Active Users
1.5 MILLION SMB Pages
Are you seeking conversions? Conversations? Recommendations or engagement? Choosing the right objective will help you decipher which social media portal can be used to achieve this objective basis consumer interactions on that portal
Are you seeking conversions? Conversations? Recommendations or engagement? Choosing the right objective will help you decipher which social media portal can be used to achieve this objective basis consumer interactions on that portal
How to calculate Twitter ROI?
Audience Acquisition
Engagement
Leads to site
Are you seeking conversions? Conversations? Recommendations or engagement? Choosing the right objective will help you decipher which social media portal can be used to achieve this objective basis consumer interactions on that portal
How to calculate Twitter ROI?
Audience Acquisition
Engagement
Leads to site
Are you seeking conversions? Conversations? Recommendations or engagement? Choosing the right objective will help you decipher which social media portal can be used to achieve this objective basis consumer interactions on that portal
Are you seeking conversions? Conversations? Recommendations or engagement? Choosing the right objective will help you decipher which social media portal can be used to achieve this objective basis consumer interactions on that portal
Are you seeking conversions? Conversations? Recommendations or engagement? Choosing the right objective will help you decipher which social media portal can be used to achieve this objective basis consumer interactions on that portal
Are you seeking conversions? Conversations? Recommendations or engagement? Choosing the right objective will help you decipher which social media portal can be used to achieve this objective basis consumer interactions on that portal
Are you seeking conversions? Conversations? Recommendations or engagement? Choosing the right objective will help you decipher which social media portal can be used to achieve this objective basis consumer interactions on that portal
Are you seeking conversions? Conversations? Recommendations or engagement? Choosing the right objective will help you decipher which social media portal can be used to achieve this objective basis consumer interactions on that portal
These blogs describe locations vividly (starting from hotels to the agency they used to get there)
This again is free advertising
KLM began using Twitter in 2009 and Facebook in early 2010. However, their true social media
initiative had an explosive beginning following the eruption of the Icelandic volcano, Eyjafjallajökull,
in April 2010.
KLM began using Twitter in 2009 and Facebook in early 2010. However, their true social media
initiative had an explosive beginning following the eruption of the Icelandic volcano, Eyjafjallajökull,
in April 2010.
This
culminated with the CEO of KLM, Peter Hartman, declaring that the company would invest heavily in
developing an ongoing social media strategy, centrally focused around enhancing customer
centricity
KLM began using Twitter in 2009 and Facebook in early 2010. However, their true social media
initiative had an explosive beginning following the eruption of the Icelandic volcano, Eyjafjallajökull,
in April 2010.
KLM began using Twitter in 2009 and Facebook in early 2010. However, their true social media
initiative had an explosive beginning following the eruption of the Icelandic volcano, Eyjafjallajökull,
in April 2010.
This
culminated with the CEO of KLM, Peter Hartman, declaring that the company would invest heavily in
developing an ongoing social media strategy, centrally focused around enhancing customer
centricity
KLM began using Twitter in 2009 and Facebook in early 2010. However, their true social media
initiative had an explosive beginning following the eruption of the Icelandic volcano, Eyjafjallajökull,
in April 2010.
KLM began using Twitter in 2009 and Facebook in early 2010. However, their true social media
initiative had an explosive beginning following the eruption of the Icelandic volcano, Eyjafjallajökull,
in April 2010.
This
culminated with the CEO of KLM, Peter Hartman, declaring that the company would invest heavily in
developing an ongoing social media strategy, centrally focused around enhancing customer
centricity