James Whatley, Social Media Director at Ogilvy presents the challenge to Social TV and Second Screen experiences thus far - asking whether they are genuinely working?
40. THANK YOU
James Whatley
Senior Associate Director, Social@Ogilvy
Social TV Conference
Jan 22nd 2013
@whatleydude // #SocialTVConf
Notes de l'éditeur
‘Social TV, it’s the future. Right? Nearly everything you see today will blog your mind with stats and numbers and tell you that SOCIAL + TELEVISION is the way forward for 2013. Yes, that’s right 2013 will be THE YEAR of social media + television integration. Today though, I want to add a dash of realism to your future-gazing souls. And to do that, I’m going to address…
…the three kinds of people in the room who will [probably] have the most impact on this new facet of the broadcast and social media industry. First:
Broadcasters. You’re the folk who are bringing social media integration to our TVs. Either through creative productions, or with new and ‘innovative’ advertising from your friends at my next audience:
Agencies. Super-creative. Super-smart. Constantly craving THE NEXT BIG THING. All of you, in one way or another, is totally awesome. I want to talk to you today.
Finally, brands. Lovely lovely brands. Three audiences, three different challenges, three different questions. Let’s do this:
So broadcasters, one question you’re dying to know the answer to.
IS SOCIAL TV ANY GOOD? That’s what you’re here to know today Well, I’ll tell you what it is isn’t.
Scheduled viewing.
Orchestrated scheduled viewing.
Orchestrated scheduled viewing.
Orchestrated scheduled viewing.
Orchestrated scheduled viewing.
Orchestrated scheduled viewing.
Remind me, why would I want to do this? INSERT BISCUIT FOR CONTENT.
Remind me, why would I want to do this? INSERT BISCUIT FOR CONTENT.
Remind me, why would I want to do this? INSERT BISCUIT FOR CONTENT.
