Social Car the nr.1 Peer to Peer car sharing in Southern Europe. An innovative way to share resources. Smart Cities conference.

1. Sustainable
Enviromental
Innovation
Sant Cugat, May 23, 2012
www.socialcar.com

2. Entrepreneurship means…
AN ATTITUDE
A SCOPE
www.socialcar.com 2

3. What do entrepreneurs need?
INTUICIÓN
INTUITION DOWN
FELL SUPPORT
& GET UP! APOYO
www.socialcar.com 3

4. 15 MW
60 M
REVENUE
(06-11)
www.socialenergy.net

6. Where We Come From?
ECONOMIC EXCESSIVE
BONANZA CONSUMPTION
MASSIVE
MISALLOCATION OF
ASSETS
www.socialcar.com 6

7. CONSUMER REVOLUTION
DEEP
CHANGE
www.socialcar.com 7

8. Where We Go?
SMART CITY
Cities introducing TECHNOLOGY to be more efficient in
terms of time, energy and quality of life
CO CITY
Cities CONNECTING all its agents historically following
separate ways
SOCIAL CAR
Uses TECHNOLOGY to CONNECT society agents and
BRING SOLUTIONS to the actual problems
www.socialcar.com 8

9. How We Do it?
FIRST P2P CARSHARING in SPAIN
OPORTUNITY ALTERNATIVE
EXTRA INCOME RESOURCE
OPTIMIZATION
SOCIAL SUSTAINABLE
SAVINGS PRACTICITY
CONVINIENCE
PROXIMITY EXTRA INCOME
COMMUNITY SUSTAINABILITY
www.socialcar.com 9

10. How We Do it?
www.socialcar.com
www.socialcar.com 10

11. Successful Business?
900 7,000 25
CARS DRIVERS Rentals/Week
2 DAYS 100 € 15%
AVERAGE AVERAGE COMISION
2,000 50,000 GO
CARS DRIVERS INTERNACIONAL
11
www.socialcar.com

12. Learnings
 Innovate but DON’T "freak out“
 Be flexible, accept changes
 Start with a TEAM
iiii
 Have a clear BUSINESS MODEL
 DON’T depend on grants or investors
 The ideas are fine but MANAGEMENT
excellence is still better
www.socialcar.com 12

13. Collaborative Consumption
BLUE OCEAN
SHARING ECONOMY = OPORTUNITIES
New insurance product
Prescriber in car sells
New technology in cars
www.socialcar.com

14. CONTACT
Thank you!
MAR ALARCON
Co-Founder/CEO
http://www.linkedin.com/in/maralarconbatlle
Avda. Diagonal, 503 1º 1ª
08029 BCN
TEL. 931931611 TEL. 932418162
info@socialcar.com info@socialenergy.net
@SocialEnergyNet
http://www.facebook.com/social.car
@SocialCarCom
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