This document describes social media creative development services for franchises, including custom development of Facebook fan pages, apps, campaign web pages, forms, Twitter backgrounds, and Foursquare banners. It explains that the services help locally owned franchises connect with local customers and communities to drive customers, build branding, publish local information and promotions, increase ROI, create community events, and build customer relationships. Franchise corporate marketing is generally not targeted to specific locations, so these social media services aim to increase awareness of individual franchises within their local markets.