The document discusses how lean and service design methods can be used to create innovative digital products that challenge the status quo. It provides insights into digital user behavior, technological trends, and changes in value chains to help facilitate new product development, customer development, launch, and evaluation. The key points are that the internet is changing business models and consumer behavior, and that companies need to work like startups by prototyping solutions, getting customer feedback, and adapting quickly.
How lean and service design methods can create innovative, digital products
1. How lean & service design
methods can create
innovative, digital products
that challenge status quo
October 2012
Magnus Christensson
Socialsquare
Partner and CEO
2.
3. Digital innovation
We make sure that
choices are made and
prioritised. We create
We provide insight business prototypes
into the digital of future products
behaviour of users, and services
technological trends
and changes in value
chains
We facilitate product
development, customer
development, launch
and ongoing evaluation
16. Compe
titors
digital are
-only
ins
cha ing
lue ang
Va ch
are
Disruption does not
care about your brand
will
ustry ible
You r ind tang
e in
b ec o m
Change comes from
every direction Trebor Scholz http://collectivate.net
17.
18.
19. 133 years
Invented the digital camera
Kodak share price + 300.000 Facebook likes
60$
Flickr is launched in
2004
The iPhone is launched
40$ in 2007
Instagram is
launched in
20$ 2010
0$
1998 2000 2002 2004 2006 2008 2010 2012
Bankruptcy in
2012
22. It has never been easier...
- 20 mill. active users / month - 70,822 projects worth
- Grew by 400% last year
- 4 mill. of those pay monthly 353 mill. $ since 2009
- 5 mill. bookings and
- 500.000 user in Denmark in - With project success
transactions worth 500 mill. $
six months rate of 43.88&, 29.490
since 2007
projects have been
realised
25. Focus yesterday
PRODUCT &
SERVICE
Focus today
COMMUNICATION
& BRANDING
COMMUNICATION
& BRANDING
PRODUCT &
SERVICE
26.
27. It’s not enough to...
> Design and implement
user-friendly touchpoints
> Create service
blueprints and user
flows
> Interview and
observe users
28. It’s not enough to... If you can’t, at the same time...
> Design and implement > Understand the internet,
user-friendly touchpoints changes in value chains and
new challengers
> Create service > Understand communities,
blueprints and user participation and social
flows interaction
> Interview and > Be agile and prototype your
observe users business. Work in iteration,
close to the customers
29.
30. Understand Be agile &
communitie prototype
s, your
participatio business,
work in
n and social
iterations,
interaction close to your
customers
54. How does the
Who are the book of the
future What are the
new platforms?
How is the
value chain of What is SAXO.com’s What is the
book industry next business? price of
information in
How does the
future book Who is the
How is the author of the
future reader
55.
56. Market space
VID
AUTHOR INTERVIEWS READERS INTERVIEWS EXPERT INTERVIEWS
INSIGHTS & ANALYTICS ANALYSIS OF THE BOOK INDUSTRY REVIEW OF PLATFORMS
WORKSHOPS WITH
SAXO.COM
57. Findings
Publisher
Store
Writer Book
Reader
The traditional value chain in
the book industry
60. Book
Publisher Print Store
Writer Readers
FEEDBACK
61.
62. Blogger Consultant Company Writer
Scientist Culture Professional Company
institution Speaker
Book Magazin Chapter
Book Reports
e s
Writer
White
Pictures Thesis Blog
paper
Catalog Journal Article Booklet
63.
64. How will
Which market SAXO.com
position should make money in
SAXO.com the future?
assume?
What services How will the
How is the
should platform look?
value chain of
the book SAXO.com offer?
industry
How should
SAXO.com’s
How should organisation
SAXO.com relate to evolve?
readers and writers in
the future?
65.
66. Value chain in SAXO.com SAXO.com’s
the market market position focus and
functions
Where is the How should What services
competition SAXO.com earn should Saxo.com
strong money in the offer?
67.
68. Vision Hypothesis Test Validation/Pivot
SAXO.COM TO HYPOTHESIS
FILE CONVERSION FILE CONVERSION
HELP WRITERS REJECTED
PROVIDES VALUE IS NOT HARD
PUBLISH FROM A-Z
69. Vision Hypothesis Test Validation/Pivot
SAXO.COM TO HYPOTHESIS
FILE CONVERSION FILE CONVERSION
HELP WRITERS REJECTED
PROVIDES VALUE IS NOT HARD
PUBLISH FROM A-Z
iv ot!
P
New hypothesis Test Validation/Reject
HYPOTHESIS
VALUE PROPOSITION:
ACCESS TO AND VALIDATED
EASY PUBLISHING
AND EFFECTIVE INSIGHT INTO
QUICK ACCESS TO
MARKETING MARKET MARKET
70. Allow easy and free access to the
marketplace to everyone
Make previously hidden data
available, e.g. through business
intelligence
Allow “stakeholders” to connect
Lower cost and barriers of entrance
Create communities for authors &
readers
72. Business Prototype
no!
! yes! yes!
yes! no! ?!
?!
no!
yes!
Blogger Consultant Business Author Scientist Cultural Professional Company
owner institutio Speaker
n
76. How do we deliver the
most value with the least
effort - as quickly as
possible?
77.
78. We established a
start-up
- Part of core dev team
- Managed through a
Launch framework
- Customer development
workshops
- Ongoing build - test -
learn
- Weekly sprints
- Daily check-ins
79.
80. Launch
DEFINE CORE-LEVERAGE AND TEST OG VALIDATION OF DEVELOP BETA & COMMERCIAL
BUSINESS CASE HYPOTHESES RAMP-UP VERSION
DEFINE MINIMAL VIABLE DESIGN OF SOCIALITY DESIGN OF CORE FEATURES
PRODUCT OG SERVICE FLOWS
DESIGN OF WIREFRAMES DESIGN OF PROTOTYPES
DEVELOP SKETCHES
81.
82. Launch
ESTABLISHING PARTNERSHIPS
IDENTIFY INTRAPRENEUR & DEFINE LAUNCH CRITERIA &
TEAM PARTICIPATION ACTIVITIES
CUSTOMER DEVELOPMENT VIDEO PR
ANALYSIS AND ADAPTION
LAUNCH EVENTS COMMUNICATION
83.
84. Publish in 2 min. 10 mill. visitors
WRITER
Complete Market with:
control Proof readers
Keeps all rights Editors
Gets 70% of Translators
sales Illustrators Purchase
marketing on
SAXO.com
Business
intelligence
Community Community
with other with readers
writers
85.
86. CONCEPT
ADAPTED
BOARD LAUNCHED ON
CONTINUOUSLY
OBJECTIVES TIME TOGETHER WITH
MET CUSTOMERS
450 LAUNCH
PUBLICATIONS ADAPTION OF EVENT WITH
1 MONTH AFTER ORGANISATION MORE THAN
LAUNCH 300
Hello. Thanks for an interesting conference and for letting me share some of my experiences with service design, digital innovation and lean start-up approaches\n
My name Magnus Christensson and I am partner and CEO of Socialsquare. \nWe are digital innovation bureau based in Copenhagen.\nWe help organizations...\n- understand how internet is disrupting their business and identify business opportunities in these. \n- we develop and designed business prototypes to test and validate strategic decisions to exploit these opportunities\n- we launched new digital products and services to make these strategic decisions real in the marketplace.\n\n
My name Magnus Christensson and I am partner and CEO of Socialsquare. \nWe are digital innovation bureau based in Copenhagen.\nWe help organizations...\n- understand how internet is disrupting their business and identify business opportunities in these. \n- we develop and designed business prototypes to test and validate strategic decisions to exploit these opportunities\n- we launched new digital products and services to make these strategic decisions real in the marketplace.\n\n
My name Magnus Christensson and I am partner and CEO of Socialsquare. \nWe are digital innovation bureau based in Copenhagen.\nWe help organizations...\n- understand how internet is disrupting their business and identify business opportunities in these. \n- we develop and designed business prototypes to test and validate strategic decisions to exploit these opportunities\n- we launched new digital products and services to make these strategic decisions real in the marketplace.\n\n
My name Magnus Christensson and I am partner and CEO of Socialsquare. \nWe are digital innovation bureau based in Copenhagen.\nWe help organizations...\n- understand how internet is disrupting their business and identify business opportunities in these. \n- we develop and designed business prototypes to test and validate strategic decisions to exploit these opportunities\n- we launched new digital products and services to make these strategic decisions real in the marketplace.\n\n
My name Magnus Christensson and I am partner and CEO of Socialsquare. \nWe are digital innovation bureau based in Copenhagen.\nWe help organizations...\n- understand how internet is disrupting their business and identify business opportunities in these. \n- we develop and designed business prototypes to test and validate strategic decisions to exploit these opportunities\n- we launched new digital products and services to make these strategic decisions real in the marketplace.\n\n
My name Magnus Christensson and I am partner and CEO of Socialsquare. \nWe are digital innovation bureau based in Copenhagen.\nWe help organizations...\n- understand how internet is disrupting their business and identify business opportunities in these. \n- we develop and designed business prototypes to test and validate strategic decisions to exploit these opportunities\n- we launched new digital products and services to make these strategic decisions real in the marketplace.\n\n
My name Magnus Christensson and I am partner and CEO of Socialsquare. \nWe are digital innovation bureau based in Copenhagen.\nWe help organizations...\n- understand how internet is disrupting their business and identify business opportunities in these. \n- we develop and designed business prototypes to test and validate strategic decisions to exploit these opportunities\n- we launched new digital products and services to make these strategic decisions real in the marketplace.\n\n
My name Magnus Christensson and I am partner and CEO of Socialsquare. \nWe are digital innovation bureau based in Copenhagen.\nWe help organizations...\n- understand how internet is disrupting their business and identify business opportunities in these. \n- we develop and designed business prototypes to test and validate strategic decisions to exploit these opportunities\n- we launched new digital products and services to make these strategic decisions real in the marketplace.\n\n
My name Magnus Christensson and I am partner and CEO of Socialsquare. \nWe are digital innovation bureau based in Copenhagen.\nWe help organizations...\n- understand how internet is disrupting their business and identify business opportunities in these. \n- we develop and designed business prototypes to test and validate strategic decisions to exploit these opportunities\n- we launched new digital products and services to make these strategic decisions real in the marketplace.\n\n
My name Magnus Christensson and I am partner and CEO of Socialsquare. \nWe are digital innovation bureau based in Copenhagen.\nWe help organizations...\n- understand how internet is disrupting their business and identify business opportunities in these. \n- we develop and designed business prototypes to test and validate strategic decisions to exploit these opportunities\n- we launched new digital products and services to make these strategic decisions real in the marketplace.\n\n
My name Magnus Christensson and I am partner and CEO of Socialsquare. \nWe are digital innovation bureau based in Copenhagen.\nWe help organizations...\n- understand how internet is disrupting their business and identify business opportunities in these. \n- we develop and designed business prototypes to test and validate strategic decisions to exploit these opportunities\n- we launched new digital products and services to make these strategic decisions real in the marketplace.\n\n
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Disruptive innovation\n
Disruptive innovation\n
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More people than ever have access to the market\n\n
More people than ever have access to the market\n\n
More people than ever have access to the market\n\n
More people than ever have access to the market\n\n
More people than ever have access to the market\n\n
More people than ever have access to the market\n\n
More people than ever have access to the market\n\n
More people than ever have access to the market\n\n
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Industries becomes service-based\n
Industries becomes service-based\n
Industries becomes service-based\n
Industries becomes service-based\n
Industries becomes service-based\n
Industries becomes service-based\n
Industries becomes service-based\n
Industries becomes service-based\n
Industries becomes service-based\n
Industries becomes service-based\n
Industries becomes service-based\n
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Hvad kendetegner disse udfordrere?\n
Hvad kendetegner disse udfordrere?\n
Hvad kendetegner disse udfordrere?\n
Hvad kendetegner disse udfordrere?\n
Hvad kendetegner disse udfordrere?\n
Hvad kendetegner disse udfordrere?\n
Hvad kendetegner disse udfordrere?\n
Hvad kendetegner disse udfordrere?\n
Hvad kendetegner disse udfordrere?\n
Hvad kendetegner disse udfordrere?\n
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Lets look at the idea of social design and lean start-up approaches\n
Lets look at the idea of social design and lean start-up approaches\n
Looking at WHAT to build...\nAs designers we need new skills and approaches to built products, services and platforms for co-creation - I call this social design and it focus on designing for sociality.\n
heres a model by butterfield & webb, modified by mygdal by introducing engestrøms social object\nbasically it gives us a set of parts to consider when we are building a networked platform or service\nsocial object - is what people engage and socialise through (a photo on flickr, a soundbite on soundcloud)\n\n
Design for organization and community - so that user can take own initiatives and e.g. create groups, organise and coordinate activities among each other\nDesign for conversations - what can we talk about? how do we do this? How is the conversations showed to others?\nDesign for active sharing - give users ways to share ideas, good tips, tricks, e.g. activity around bikes in cph - what is the "social object" that people interact around - the photo of flickr, the run of Connect Garmin - and in reality all of Garmins runnings products and services.\nDesign for activity and flow - present call for actions and explaining what a user can/should do as well as for "passive" activity by showing activity through automatic communication/use of the service\nDesign for relations - do I create relations to other users? Do I follow spefic areas of interests? How can I see and manage these relations? Are they synchronized or synchronized\nDesign for presence - is this product or service live? How do we show time and when I was in here last time?\nDesign for identity so that user can define parts of how they are viewed by the community. How do I see the others? How do I show my identity and my interests? - e.g. the way you think you ride a bike - in the case of ibikecph.dk\n\n\n\n
Design for organization and community - so that user can take own initiatives and e.g. create groups, organise and coordinate activities among each other\nDesign for conversations - what can we talk about? how do we do this? How is the conversations showed to others?\nDesign for active sharing - give users ways to share ideas, good tips, tricks, e.g. activity around bikes in cph - what is the "social object" that people interact around - the photo of flickr, the run of Connect Garmin - and in reality all of Garmins runnings products and services.\nDesign for activity and flow - present call for actions and explaining what a user can/should do as well as for "passive" activity by showing activity through automatic communication/use of the service\nDesign for relations - do I create relations to other users? Do I follow spefic areas of interests? How can I see and manage these relations? Are they synchronized or synchronized\nDesign for presence - is this product or service live? How do we show time and when I was in here last time?\nDesign for identity so that user can define parts of how they are viewed by the community. How do I see the others? How do I show my identity and my interests? - e.g. the way you think you ride a bike - in the case of ibikecph.dk\n\n\n\n
Design for organization and community - so that user can take own initiatives and e.g. create groups, organise and coordinate activities among each other\nDesign for conversations - what can we talk about? how do we do this? How is the conversations showed to others?\nDesign for active sharing - give users ways to share ideas, good tips, tricks, e.g. activity around bikes in cph - what is the "social object" that people interact around - the photo of flickr, the run of Connect Garmin - and in reality all of Garmins runnings products and services.\nDesign for activity and flow - present call for actions and explaining what a user can/should do as well as for "passive" activity by showing activity through automatic communication/use of the service\nDesign for relations - do I create relations to other users? Do I follow spefic areas of interests? How can I see and manage these relations? Are they synchronized or synchronized\nDesign for presence - is this product or service live? How do we show time and when I was in here last time?\nDesign for identity so that user can define parts of how they are viewed by the community. How do I see the others? How do I show my identity and my interests? - e.g. the way you think you ride a bike - in the case of ibikecph.dk\n\n\n\n
Design for organization and community - so that user can take own initiatives and e.g. create groups, organise and coordinate activities among each other\nDesign for conversations - what can we talk about? how do we do this? How is the conversations showed to others?\nDesign for active sharing - give users ways to share ideas, good tips, tricks, e.g. activity around bikes in cph - what is the "social object" that people interact around - the photo of flickr, the run of Connect Garmin - and in reality all of Garmins runnings products and services.\nDesign for activity and flow - present call for actions and explaining what a user can/should do as well as for "passive" activity by showing activity through automatic communication/use of the service\nDesign for relations - do I create relations to other users? Do I follow spefic areas of interests? How can I see and manage these relations? Are they synchronized or synchronized\nDesign for presence - is this product or service live? How do we show time and when I was in here last time?\nDesign for identity so that user can define parts of how they are viewed by the community. How do I see the others? How do I show my identity and my interests? - e.g. the way you think you ride a bike - in the case of ibikecph.dk\n\n\n\n
Design for organization and community - so that user can take own initiatives and e.g. create groups, organise and coordinate activities among each other\nDesign for conversations - what can we talk about? how do we do this? How is the conversations showed to others?\nDesign for active sharing - give users ways to share ideas, good tips, tricks, e.g. activity around bikes in cph - what is the "social object" that people interact around - the photo of flickr, the run of Connect Garmin - and in reality all of Garmins runnings products and services.\nDesign for activity and flow - present call for actions and explaining what a user can/should do as well as for "passive" activity by showing activity through automatic communication/use of the service\nDesign for relations - do I create relations to other users? Do I follow spefic areas of interests? How can I see and manage these relations? Are they synchronized or synchronized\nDesign for presence - is this product or service live? How do we show time and when I was in here last time?\nDesign for identity so that user can define parts of how they are viewed by the community. How do I see the others? How do I show my identity and my interests? - e.g. the way you think you ride a bike - in the case of ibikecph.dk\n\n\n\n
Design for organization and community - so that user can take own initiatives and e.g. create groups, organise and coordinate activities among each other\nDesign for conversations - what can we talk about? how do we do this? How is the conversations showed to others?\nDesign for active sharing - give users ways to share ideas, good tips, tricks, e.g. activity around bikes in cph - what is the "social object" that people interact around - the photo of flickr, the run of Connect Garmin - and in reality all of Garmins runnings products and services.\nDesign for activity and flow - present call for actions and explaining what a user can/should do as well as for "passive" activity by showing activity through automatic communication/use of the service\nDesign for relations - do I create relations to other users? Do I follow spefic areas of interests? How can I see and manage these relations? Are they synchronized or synchronized\nDesign for presence - is this product or service live? How do we show time and when I was in here last time?\nDesign for identity so that user can define parts of how they are viewed by the community. How do I see the others? How do I show my identity and my interests? - e.g. the way you think you ride a bike - in the case of ibikecph.dk\n\n\n\n
Design for organization and community - so that user can take own initiatives and e.g. create groups, organise and coordinate activities among each other\nDesign for conversations - what can we talk about? how do we do this? How is the conversations showed to others?\nDesign for active sharing - give users ways to share ideas, good tips, tricks, e.g. activity around bikes in cph - what is the "social object" that people interact around - the photo of flickr, the run of Connect Garmin - and in reality all of Garmins runnings products and services.\nDesign for activity and flow - present call for actions and explaining what a user can/should do as well as for "passive" activity by showing activity through automatic communication/use of the service\nDesign for relations - do I create relations to other users? Do I follow spefic areas of interests? How can I see and manage these relations? Are they synchronized or synchronized\nDesign for presence - is this product or service live? How do we show time and when I was in here last time?\nDesign for identity so that user can define parts of how they are viewed by the community. How do I see the others? How do I show my identity and my interests? - e.g. the way you think you ride a bike - in the case of ibikecph.dk\n\n\n\n
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The consequence of this is that co-creation is not only a part of our process as designers. \nIt is also an integrated part of the result of our efforts; the products and the services that we design. \n\nSince they to an increasing degree are made valuable, meaningful and useful through the connectedness and use of others they are in themselves co-created.\n\n
Looking at HOW to build...\nBe agile & prototype your business, work in iterations, close to your customers\n
Validating a business model using as little resources and time (on the wrong thing) as possible\n
Validating a business model using as little resources and time (on the wrong thing) as possible\n
Validating a business model using as little resources and time (on the wrong thing) as possible\n
Validating a business model using as little resources and time (on the wrong thing) as possible\n
Validating a business model using as little resources and time (on the wrong thing) as possible\n
Validating a business model using as little resources and time (on the wrong thing) as possible\n
Validating a business model using as little resources and time (on the wrong thing) as possible\n
Validating a business model using as little resources and time (on the wrong thing) as possible\n
Validating a business model using as little resources and time (on the wrong thing) as possible\n
Validating a business model using as little resources and time (on the wrong thing) as possible\n
Validating a business model using as little resources and time (on the wrong thing) as possible\n
Validating a business model using as little resources and time (on the wrong thing) as possible\n
Validating a business model using as little resources and time (on the wrong thing) as possible\n
Validating a business model using as little resources and time (on the wrong thing) as possible\n
Validating a business model using as little resources and time (on the wrong thing) as possible\n
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A case...\n
A case...\n
HVORDAN KAN DANMARKS STØRSTE E-BOGHANDEL BEHOLDE DERES FØRERPOSITION I ET BOGMAREKED DER ER\n UNDER KRAFTIG FORANDRING AF INTERNETTET?\n\nHele historien. Baggrund for projekt. \n
HVORDAN KAN DANMARKS STØRSTE E-BOGHANDEL BEHOLDE DERES FØRERPOSITION I ET BOGMAREKED DER ER\n UNDER KRAFTIG FORANDRING AF INTERNETTET?\n\nHele historien. Baggrund for projekt. \n
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HVORDAN KAN DANMARKS STØRSTE E-BOGHANDEL BEHOLDE DERES FØRERPOSITION I ET BOGMAREKED DER ER UNDER KRAFTIG FORANDRING AF INTERNETTET?\n
HVORDAN KAN DANMARKS STØRSTE E-BOGHANDEL BEHOLDE DERES FØRERPOSITION I ET BOGMAREKED DER ER UNDER KRAFTIG FORANDRING AF INTERNETTET?\n
HVORDAN KAN DANMARKS STØRSTE E-BOGHANDEL BEHOLDE DERES FØRERPOSITION I ET BOGMAREKED DER ER UNDER KRAFTIG FORANDRING AF INTERNETTET?\n
HVORDAN KAN DANMARKS STØRSTE E-BOGHANDEL BEHOLDE DERES FØRERPOSITION I ET BOGMAREKED DER ER UNDER KRAFTIG FORANDRING AF INTERNETTET?\n
HVORDAN KAN DANMARKS STØRSTE E-BOGHANDEL BEHOLDE DERES FØRERPOSITION I ET BOGMAREKED DER ER UNDER KRAFTIG FORANDRING AF INTERNETTET?\n
HVORDAN KAN DANMARKS STØRSTE E-BOGHANDEL BEHOLDE DERES FØRERPOSITION I ET BOGMAREKED DER ER UNDER KRAFTIG FORANDRING AF INTERNETTET?\n
HVORDAN KAN DANMARKS STØRSTE E-BOGHANDEL BEHOLDE DERES FØRERPOSITION I ET BOGMAREKED DER ER UNDER KRAFTIG FORANDRING AF INTERNETTET?\n
HVORDAN KAN DANMARKS STØRSTE E-BOGHANDEL BEHOLDE DERES FØRERPOSITION I ET BOGMAREKED DER ER UNDER KRAFTIG FORANDRING AF INTERNETTET?\n
HVORDAN KAN DANMARKS STØRSTE E-BOGHANDEL BEHOLDE DERES FØRERPOSITION I ET BOGMAREKED DER ER UNDER KRAFTIG FORANDRING AF INTERNETTET?\n
HVORDAN KAN DANMARKS STØRSTE E-BOGHANDEL BEHOLDE DERES FØRERPOSITION I ET BOGMAREKED DER ER UNDER KRAFTIG FORANDRING AF INTERNETTET?\n
HVORDAN KAN DANMARKS STØRSTE E-BOGHANDEL BEHOLDE DERES FØRERPOSITION I ET BOGMAREKED DER ER UNDER KRAFTIG FORANDRING AF INTERNETTET?\n
HVORDAN KAN DANMARKS STØRSTE E-BOGHANDEL BEHOLDE DERES FØRERPOSITION I ET BOGMAREKED DER ER UNDER KRAFTIG FORANDRING AF INTERNETTET?\n
HVORDAN KAN DANMARKS STØRSTE E-BOGHANDEL BEHOLDE DERES FØRERPOSITION I ET BOGMAREKED DER ER UNDER KRAFTIG FORANDRING AF INTERNETTET?\n
HVORDAN KAN DANMARKS STØRSTE E-BOGHANDEL BEHOLDE DERES FØRERPOSITION I ET BOGMAREKED DER ER UNDER KRAFTIG FORANDRING AF INTERNETTET?\n
HVORDAN KAN DANMARKS STØRSTE E-BOGHANDEL BEHOLDE DERES FØRERPOSITION I ET BOGMAREKED DER ER UNDER KRAFTIG FORANDRING AF INTERNETTET?\n
HVORDAN KAN DANMARKS STØRSTE E-BOGHANDEL BEHOLDE DERES FØRERPOSITION I ET BOGMAREKED DER ER UNDER KRAFTIG FORANDRING AF INTERNETTET?\n
HVORDAN KAN DANMARKS STØRSTE E-BOGHANDEL BEHOLDE DERES FØRERPOSITION I ET BOGMAREKED DER ER UNDER KRAFTIG FORANDRING AF INTERNETTET?\n
HVORDAN KAN DANMARKS STØRSTE E-BOGHANDEL BEHOLDE DERES FØRERPOSITION I ET BOGMAREKED DER ER UNDER KRAFTIG FORANDRING AF INTERNETTET?\n
HVORDAN KAN DANMARKS STØRSTE E-BOGHANDEL BEHOLDE DERES FØRERPOSITION I ET BOGMAREKED DER ER UNDER KRAFTIG FORANDRING AF INTERNETTET?\n
HVORDAN KAN DANMARKS STØRSTE E-BOGHANDEL BEHOLDE DERES FØRERPOSITION I ET BOGMAREKED DER ER UNDER KRAFTIG FORANDRING AF INTERNETTET?\n
HVORDAN KAN DANMARKS STØRSTE E-BOGHANDEL BEHOLDE DERES FØRERPOSITION I ET BOGMAREKED DER ER UNDER KRAFTIG FORANDRING AF INTERNETTET?\n
HVORDAN KAN DANMARKS STØRSTE E-BOGHANDEL BEHOLDE DERES FØRERPOSITION I ET BOGMAREKED DER ER UNDER KRAFTIG FORANDRING AF INTERNETTET?\n
HVORDAN KAN DANMARKS STØRSTE E-BOGHANDEL BEHOLDE DERES FØRERPOSITION I ET BOGMAREKED DER ER UNDER KRAFTIG FORANDRING AF INTERNETTET?\n
HVORDAN KAN DANMARKS STØRSTE E-BOGHANDEL BEHOLDE DERES FØRERPOSITION I ET BOGMAREKED DER ER UNDER KRAFTIG FORANDRING AF INTERNETTET?\n
HVORDAN KAN DANMARKS STØRSTE E-BOGHANDEL BEHOLDE DERES FØRERPOSITION I ET BOGMAREKED DER ER UNDER KRAFTIG FORANDRING AF INTERNETTET?\n
HVORDAN KAN DANMARKS STØRSTE E-BOGHANDEL BEHOLDE DERES FØRERPOSITION I ET BOGMAREKED DER ER UNDER KRAFTIG FORANDRING AF INTERNETTET?\n
VI FANDT HURTIGT UD AF AT DER VAR ET POTENTIALE I AT UDFORDRE VÆRDIKÆDEN FOR UDGIVELSE..\nSAXO.COM KUNNE BRUGE DERES BUTIK TIL AT HJÆLPE FORFATTERE DIREKTE UD PÅ MARKEDET\n
VI FANDT HURTIGT UD AF AT DER VAR ET POTENTIALE I AT UDFORDRE VÆRDIKÆDEN FOR UDGIVELSE..\nSAXO.COM KUNNE BRUGE DERES BUTIK TIL AT HJÆLPE FORFATTERE DIREKTE UD PÅ MARKEDET\n
VI FANDT HURTIGT UD AF AT DER VAR ET POTENTIALE I AT UDFORDRE VÆRDIKÆDEN FOR UDGIVELSE..\nSAXO.COM KUNNE BRUGE DERES BUTIK TIL AT HJÆLPE FORFATTERE DIREKTE UD PÅ MARKEDET\n
VI FANDT HURTIGT UD AF AT DER VAR ET POTENTIALE I AT UDFORDRE VÆRDIKÆDEN FOR UDGIVELSE..\nSAXO.COM KUNNE BRUGE DERES BUTIK TIL AT HJÆLPE FORFATTERE DIREKTE UD PÅ MARKEDET\n
VI FANDT HURTIGT UD AF AT DER VAR ET POTENTIALE I AT UDFORDRE VÆRDIKÆDEN FOR UDGIVELSE..\nSAXO.COM KUNNE BRUGE DERES BUTIK TIL AT HJÆLPE FORFATTERE DIREKTE UD PÅ MARKEDET\n
VI FANDT HURTIGT UD AF AT DER VAR ET POTENTIALE I AT UDFORDRE VÆRDIKÆDEN FOR UDGIVELSE..\nSAXO.COM KUNNE BRUGE DERES BUTIK TIL AT HJÆLPE FORFATTERE DIREKTE UD PÅ MARKEDET\n
VI FANDT HURTIGT UD AF AT DER VAR ET POTENTIALE I AT UDFORDRE VÆRDIKÆDEN FOR UDGIVELSE..\nSAXO.COM KUNNE BRUGE DERES BUTIK TIL AT HJÆLPE FORFATTERE DIREKTE UD PÅ MARKEDET\n
VI FANDT HURTIGT UD AF AT DER VAR ET POTENTIALE I AT UDFORDRE VÆRDIKÆDEN FOR UDGIVELSE..\nSAXO.COM KUNNE BRUGE DERES BUTIK TIL AT HJÆLPE FORFATTERE DIREKTE UD PÅ MARKEDET\n
VI FANDT HURTIGT UD AF AT DER VAR ET POTENTIALE I AT UDFORDRE VÆRDIKÆDEN FOR UDGIVELSE..\nSAXO.COM KUNNE BRUGE DERES BUTIK TIL AT HJÆLPE FORFATTERE DIREKTE UD PÅ MARKEDET\n
VI FANDT HURTIGT UD AF AT DER VAR ET POTENTIALE I AT UDFORDRE VÆRDIKÆDEN FOR UDGIVELSE..\nSAXO.COM KUNNE BRUGE DERES BUTIK TIL AT HJÆLPE FORFATTERE DIREKTE UD PÅ MARKEDET\n
VI FANDT HURTIGT UD AF AT DER VAR ET POTENTIALE I AT UDFORDRE VÆRDIKÆDEN FOR UDGIVELSE..\nSAXO.COM KUNNE BRUGE DERES BUTIK TIL AT HJÆLPE FORFATTERE DIREKTE UD PÅ MARKEDET\n
VI FANDT HURTIGT UD AF AT DER VAR ET POTENTIALE I AT UDFORDRE VÆRDIKÆDEN FOR UDGIVELSE..\nSAXO.COM KUNNE BRUGE DERES BUTIK TIL AT HJÆLPE FORFATTERE DIREKTE UD PÅ MARKEDET\n
VI FANDT HURTIGT UD AF AT DER VAR ET POTENTIALE I AT UDFORDRE VÆRDIKÆDEN FOR UDGIVELSE..\nSAXO.COM KUNNE BRUGE DERES BUTIK TIL AT HJÆLPE FORFATTERE DIREKTE UD PÅ MARKEDET\n
VI FANDT HURTIGT UD AF AT DER VAR ET POTENTIALE I AT UDFORDRE VÆRDIKÆDEN FOR UDGIVELSE..\nSAXO.COM KUNNE BRUGE DERES BUTIK TIL AT HJÆLPE FORFATTERE DIREKTE UD PÅ MARKEDET\n
VI FANDT HURTIGT UD AF AT DER VAR ET POTENTIALE I AT UDFORDRE VÆRDIKÆDEN FOR UDGIVELSE..\nSAXO.COM KUNNE BRUGE DERES BUTIK TIL AT HJÆLPE FORFATTERE DIREKTE UD PÅ MARKEDET\n
VI FANDT HURTIGT UD AF AT DER VAR ET POTENTIALE I AT UDFORDRE VÆRDIKÆDEN FOR UDGIVELSE..\nSAXO.COM KUNNE BRUGE DERES BUTIK TIL AT HJÆLPE FORFATTERE DIREKTE UD PÅ MARKEDET\n
VI FANDT HURTIGT UD AF AT DER VAR ET POTENTIALE I AT UDFORDRE VÆRDIKÆDEN FOR UDGIVELSE..\nSAXO.COM KUNNE BRUGE DERES BUTIK TIL AT HJÆLPE FORFATTERE DIREKTE UD PÅ MARKEDET\n
VI FANDT HURTIGT UD AF AT DER VAR ET POTENTIALE I AT UDFORDRE VÆRDIKÆDEN FOR UDGIVELSE..\nSAXO.COM KUNNE BRUGE DERES BUTIK TIL AT HJÆLPE FORFATTERE DIREKTE UD PÅ MARKEDET\n
VI FANDT HURTIGT UD AF AT DER VAR ET POTENTIALE I AT UDFORDRE VÆRDIKÆDEN FOR UDGIVELSE..\nSAXO.COM KUNNE BRUGE DERES BUTIK TIL AT HJÆLPE FORFATTERE DIREKTE UD PÅ MARKEDET\n
VI FANDT HURTIGT UD AF AT DER VAR ET POTENTIALE I AT UDFORDRE VÆRDIKÆDEN FOR UDGIVELSE..\nSAXO.COM KUNNE BRUGE DERES BUTIK TIL AT HJÆLPE FORFATTERE DIREKTE UD PÅ MARKEDET\n
VI FANDT HURTIGT UD AF AT DER VAR ET POTENTIALE I AT UDFORDRE VÆRDIKÆDEN FOR UDGIVELSE..\nSAXO.COM KUNNE BRUGE DERES BUTIK TIL AT HJÆLPE FORFATTERE DIREKTE UD PÅ MARKEDET\n
VI FANDT HURTIGT UD AF AT DER VAR ET POTENTIALE I AT UDFORDRE VÆRDIKÆDEN FOR UDGIVELSE..\nSAXO.COM KUNNE BRUGE DERES BUTIK TIL AT HJÆLPE FORFATTERE DIREKTE UD PÅ MARKEDET\n
VI FANDT HURTIGT UD AF AT DER VAR ET POTENTIALE I AT UDFORDRE VÆRDIKÆDEN FOR UDGIVELSE..\nSAXO.COM KUNNE BRUGE DERES BUTIK TIL AT HJÆLPE FORFATTERE DIREKTE UD PÅ MARKEDET\n
VI FANDT HURTIGT UD AF AT DER VAR ET POTENTIALE I AT UDFORDRE VÆRDIKÆDEN FOR UDGIVELSE..\nSAXO.COM KUNNE BRUGE DERES BUTIK TIL AT HJÆLPE FORFATTERE DIREKTE UD PÅ MARKEDET\n
VI FANDT HURTIGT UD AF AT DER VAR ET POTENTIALE I AT UDFORDRE VÆRDIKÆDEN FOR UDGIVELSE..\nSAXO.COM KUNNE BRUGE DERES BUTIK TIL AT HJÆLPE FORFATTERE DIREKTE UD PÅ MARKEDET\n
VI FANDT HURTIGT UD AF AT DER VAR ET POTENTIALE I AT UDFORDRE VÆRDIKÆDEN FOR UDGIVELSE..\nSAXO.COM KUNNE BRUGE DERES BUTIK TIL AT HJÆLPE FORFATTERE DIREKTE UD PÅ MARKEDET\n
VI FANDT HURTIGT UD AF AT DER VAR ET POTENTIALE I AT UDFORDRE VÆRDIKÆDEN FOR UDGIVELSE..\nSAXO.COM KUNNE BRUGE DERES BUTIK TIL AT HJÆLPE FORFATTERE DIREKTE UD PÅ MARKEDET\n
VI FANDT HURTIGT UD AF AT DER VAR ET POTENTIALE I AT UDFORDRE VÆRDIKÆDEN FOR UDGIVELSE..\nSAXO.COM KUNNE BRUGE DERES BUTIK TIL AT HJÆLPE FORFATTERE DIREKTE UD PÅ MARKEDET\n
VI FANDT HURTIGT UD AF AT DER VAR ET POTENTIALE I AT UDFORDRE VÆRDIKÆDEN FOR UDGIVELSE..\nSAXO.COM KUNNE BRUGE DERES BUTIK TIL AT HJÆLPE FORFATTERE DIREKTE UD PÅ MARKEDET\n
VI FANDT HURTIGT UD AF AT DER VAR ET POTENTIALE I AT UDFORDRE VÆRDIKÆDEN FOR UDGIVELSE..\nSAXO.COM KUNNE BRUGE DERES BUTIK TIL AT HJÆLPE FORFATTERE DIREKTE UD PÅ MARKEDET\n
VI FANDT HURTIGT UD AF AT DER VAR ET POTENTIALE I AT UDFORDRE VÆRDIKÆDEN FOR UDGIVELSE..\nSAXO.COM KUNNE BRUGE DERES BUTIK TIL AT HJÆLPE FORFATTERE DIREKTE UD PÅ MARKEDET\n
VI FANDT HURTIGT UD AF AT DER VAR ET POTENTIALE I AT UDFORDRE VÆRDIKÆDEN FOR UDGIVELSE..\nSAXO.COM KUNNE BRUGE DERES BUTIK TIL AT HJÆLPE FORFATTERE DIREKTE UD PÅ MARKEDET\n
VI FANDT HURTIGT UD AF AT DER VAR ET POTENTIALE I AT UDFORDRE VÆRDIKÆDEN FOR UDGIVELSE..\nSAXO.COM KUNNE BRUGE DERES BUTIK TIL AT HJÆLPE FORFATTERE DIREKTE UD PÅ MARKEDET\n
VI FANDT HURTIGT UD AF AT DER VAR ET POTENTIALE I AT UDFORDRE VÆRDIKÆDEN FOR UDGIVELSE..\nSAXO.COM KUNNE BRUGE DERES BUTIK TIL AT HJÆLPE FORFATTERE DIREKTE UD PÅ MARKEDET\n
VI FANDT HURTIGT UD AF AT DER VAR ET POTENTIALE I AT UDFORDRE VÆRDIKÆDEN FOR UDGIVELSE..\nSAXO.COM KUNNE BRUGE DERES BUTIK TIL AT HJÆLPE FORFATTERE DIREKTE UD PÅ MARKEDET\n
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The BUSINESS PROTOTYPE shows the phases of service - from consideration, through production, post-production marketplace, to marketing and sales as well as post-purchase and social consumption. It Displayed the demands on the organisation. It Showed the social and interaction design of the service and it Showed data flows and where value where created. PROTOTYPEN became a tool for the management and was central in customer- and product development of SAXO Publish.\n\n\n
The BUSINESS PROTOTYPE shows the phases of service - from consideration, through production, post-production marketplace, to marketing and sales as well as post-purchase and social consumption. It Displayed the demands on the organisation. It Showed the social and interaction design of the service and it Showed data flows and where value where created. PROTOTYPEN became a tool for the management and was central in customer- and product development of SAXO Publish.\n\n\n
The BUSINESS PROTOTYPE shows the phases of service - from consideration, through production, post-production marketplace, to marketing and sales as well as post-purchase and social consumption. It Displayed the demands on the organisation. It Showed the social and interaction design of the service and it Showed data flows and where value where created. PROTOTYPEN became a tool for the management and was central in customer- and product development of SAXO Publish.\n\n\n
The BUSINESS PROTOTYPE shows the phases of service - from consideration, through production, post-production marketplace, to marketing and sales as well as post-purchase and social consumption. It Displayed the demands on the organisation. It Showed the social and interaction design of the service and it Showed data flows and where value where created. PROTOTYPEN became a tool for the management and was central in customer- and product development of SAXO Publish.\n\n\n
The BUSINESS PROTOTYPE shows the phases of service - from consideration, through production, post-production marketplace, to marketing and sales as well as post-purchase and social consumption. It Displayed the demands on the organisation. It Showed the social and interaction design of the service and it Showed data flows and where value where created. PROTOTYPEN became a tool for the management and was central in customer- and product development of SAXO Publish.\n\n\n
The BUSINESS PROTOTYPE shows the phases of service - from consideration, through production, post-production marketplace, to marketing and sales as well as post-purchase and social consumption. It Displayed the demands on the organisation. It Showed the social and interaction design of the service and it Showed data flows and where value where created. PROTOTYPEN became a tool for the management and was central in customer- and product development of SAXO Publish.\n\n\n
The BUSINESS PROTOTYPE shows the phases of service - from consideration, through production, post-production marketplace, to marketing and sales as well as post-purchase and social consumption. It Displayed the demands on the organisation. It Showed the social and interaction design of the service and it Showed data flows and where value where created. PROTOTYPEN became a tool for the management and was central in customer- and product development of SAXO Publish.\n\n\n
The BUSINESS PROTOTYPE shows the phases of service - from consideration, through production, post-production marketplace, to marketing and sales as well as post-purchase and social consumption. It Displayed the demands on the organisation. It Showed the social and interaction design of the service and it Showed data flows and where value where created. PROTOTYPEN became a tool for the management and was central in customer- and product development of SAXO Publish.\n\n\n
The BUSINESS PROTOTYPE shows the phases of service - from consideration, through production, post-production marketplace, to marketing and sales as well as post-purchase and social consumption. It Displayed the demands on the organisation. It Showed the social and interaction design of the service and it Showed data flows and where value where created. PROTOTYPEN became a tool for the management and was central in customer- and product development of SAXO Publish.\n\n\n
The BUSINESS PROTOTYPE shows the phases of service - from consideration, through production, post-production marketplace, to marketing and sales as well as post-purchase and social consumption. It Displayed the demands on the organisation. It Showed the social and interaction design of the service and it Showed data flows and where value where created. PROTOTYPEN became a tool for the management and was central in customer- and product development of SAXO Publish.\n\n\n
The BUSINESS PROTOTYPE shows the phases of service - from consideration, through production, post-production marketplace, to marketing and sales as well as post-purchase and social consumption. It Displayed the demands on the organisation. It Showed the social and interaction design of the service and it Showed data flows and where value where created. PROTOTYPEN became a tool for the management and was central in customer- and product development of SAXO Publish.\n\n\n
The BUSINESS PROTOTYPE shows the phases of service - from consideration, through production, post-production marketplace, to marketing and sales as well as post-purchase and social consumption. It Displayed the demands on the organisation. It Showed the social and interaction design of the service and it Showed data flows and where value where created. PROTOTYPEN became a tool for the management and was central in customer- and product development of SAXO Publish.\n\n\n
The BUSINESS PROTOTYPE shows the phases of service - from consideration, through production, post-production marketplace, to marketing and sales as well as post-purchase and social consumption. It Displayed the demands on the organisation. It Showed the social and interaction design of the service and it Showed data flows and where value where created. PROTOTYPEN became a tool for the management and was central in customer- and product development of SAXO Publish.\n\n\n
The BUSINESS PROTOTYPE shows the phases of service - from consideration, through production, post-production marketplace, to marketing and sales as well as post-purchase and social consumption. It Displayed the demands on the organisation. It Showed the social and interaction design of the service and it Showed data flows and where value where created. PROTOTYPEN became a tool for the management and was central in customer- and product development of SAXO Publish.\n\n\n
The BUSINESS PROTOTYPE shows the phases of service - from consideration, through production, post-production marketplace, to marketing and sales as well as post-purchase and social consumption. It Displayed the demands on the organisation. It Showed the social and interaction design of the service and it Showed data flows and where value where created. PROTOTYPEN became a tool for the management and was central in customer- and product development of SAXO Publish.\n\n\n
The BUSINESS PROTOTYPE shows the phases of service - from consideration, through production, post-production marketplace, to marketing and sales as well as post-purchase and social consumption. It Displayed the demands on the organisation. It Showed the social and interaction design of the service and it Showed data flows and where value where created. PROTOTYPEN became a tool for the management and was central in customer- and product development of SAXO Publish.\n\n\n
The BUSINESS PROTOTYPE shows the phases of service - from consideration, through production, post-production marketplace, to marketing and sales as well as post-purchase and social consumption. It Displayed the demands on the organisation. It Showed the social and interaction design of the service and it Showed data flows and where value where created. PROTOTYPEN became a tool for the management and was central in customer- and product development of SAXO Publish.\n\n\n
The BUSINESS PROTOTYPE shows the phases of service - from consideration, through production, post-production marketplace, to marketing and sales as well as post-purchase and social consumption. It Displayed the demands on the organisation. It Showed the social and interaction design of the service and it Showed data flows and where value where created. PROTOTYPEN became a tool for the management and was central in customer- and product development of SAXO Publish.\n\n\n
The BUSINESS PROTOTYPE shows the phases of service - from consideration, through production, post-production marketplace, to marketing and sales as well as post-purchase and social consumption. It Displayed the demands on the organisation. It Showed the social and interaction design of the service and it Showed data flows and where value where created. PROTOTYPEN became a tool for the management and was central in customer- and product development of SAXO Publish.\n\n\n
The BUSINESS PROTOTYPE shows the phases of service - from consideration, through production, post-production marketplace, to marketing and sales as well as post-purchase and social consumption. It Displayed the demands on the organisation. It Showed the social and interaction design of the service and it Showed data flows and where value where created. PROTOTYPEN became a tool for the management and was central in customer- and product development of SAXO Publish.\n\n\n
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EFTER 3 MÅNEDER MED ANALYSER, WORKSHOPS OG DESIGN GIK VI IGANG MED AT UDVIKLE OG LANCERE SAXO PUBLISH.\n\nVI INTENSIVEREDE SAMARBEJDET MED SAXO.COMS LEDELSE OG UDVIKLINGSTEAM.\n\nVI ETABLEREDE ET PROJEKTRUM HOS SAXO.COM, HVOR VI ARBEJDEDE FLERE DAGE OM UGEN.\n\nDET ER ALTID VIGTIGT FOR OS AT ARBEJDE SOM EN LEAN STARTUP DVS. AGILT OG INNOVATIVT. \n\nDERFOR TILRETTELAGDE VI ARBEJDET MED HYPPIGE MØDER, HVOR VI KONSTANT FORHOLDT OS KRITISK TIL PROJEKTETS HYPOTESER PÅ TVÆRS AF PRODUKTUDVIKLING, TEKNIK, ORGANISATION, KUNDEUDVIKLING, FORRETINGSUDVIKLING OG MARKEDSFØRING.\n\nVI PIVOTEREDE FLERE GANGE OG ARBEJDEDE MED MVP\n\n
EFTER 3 MÅNEDER MED ANALYSER, WORKSHOPS OG DESIGN GIK VI IGANG MED AT UDVIKLE OG LANCERE SAXO PUBLISH.\n\nVI INTENSIVEREDE SAMARBEJDET MED SAXO.COMS LEDELSE OG UDVIKLINGSTEAM.\n\nVI ETABLEREDE ET PROJEKTRUM HOS SAXO.COM, HVOR VI ARBEJDEDE FLERE DAGE OM UGEN.\n\nDET ER ALTID VIGTIGT FOR OS AT ARBEJDE SOM EN LEAN STARTUP DVS. AGILT OG INNOVATIVT. \n\nDERFOR TILRETTELAGDE VI ARBEJDET MED HYPPIGE MØDER, HVOR VI KONSTANT FORHOLDT OS KRITISK TIL PROJEKTETS HYPOTESER PÅ TVÆRS AF PRODUKTUDVIKLING, TEKNIK, ORGANISATION, KUNDEUDVIKLING, FORRETINGSUDVIKLING OG MARKEDSFØRING.\n\nVI PIVOTEREDE FLERE GANGE OG ARBEJDEDE MED MVP\n\n
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So to sum up and conclude - \n- we are moving from a state where organizations could focus on master the relationship between the organiation and its market to a much more complex situation where the way we connect and use the Internet are changing business as we know it. This changes the role and value of service design.\n
A situation where we also need to take into account how the products and services are evolving, modified and changed as customers or citizens use our products and services while they interact with each other, share, re-mix, contribute, create and how these products and services are changed as these customers get back to us - giving us ideas, or sharing add-ons, extensions, new use scenarios or adding functionality.\n\n
In order to do this in the best possible way we should acknowledge that “start-ups are not small versions of large corporations”. This also goes for the other way around.\nSteve Blank - one of the main minds behind Lean start-up methods - suggests that building new business and launch innovation demands a different way of working. As such, larger organisations need to adapt new ways of getting things done and creating business together with their customers. \n