Get a highly successful buzz campaign up and running in 10 Minutes. * transition your marketing from self promotion to recommendation * Get significantly more people to talk about you *

1. S3 Buzz
Quick Start Guide
#S3
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Copyright Society3 Group Inc

2. The Problem Society3 is solving
Your business friends are happy
to help and talk about you!
But YOU need to give them a
story and a place to share it!
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Copyright Society3 - 2014
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#Society3

3. You have a vision, limited
budget and good friends
1) Create a story
2) Ask your friends
to share it
X
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Copyright Society3 - 2014
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#Society3

4. 10 things that make a
successful Buzz
1) Know exactly what you want to buzz about
2) Polish your online presence
3) You should have a well maintained network
4) Create some tweet-size stories for them to share
5) Setup the campaign in S3 Buzz – and launch it
6) Add the Buzz Widget to your online presence
7) Add the Buzz link to all outgoing messages
8) Inform all your Business friends about the Buzz
9) Add frequently new content to your presence
10)Constantly monitor and moderate your buzz
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Copyright Society3 - 2014
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#Society3

5. Know exactly what you want to buzz about
Buzz about one (1) thing only
The brand, an event, a product, a situation…
never combine multiple things in one buzz.
Decide what you want to get out of the Buzz
again that should be one thing.
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#Society3

6. Polish your online presence
Your Buzz will be pointing to one URL
Make that page attractive and inspiring to
act and re-share with others
What ever you buzz about should be
prominently on the following places:
On your website’s home page
Blog posts about what you are buzzing
You share the content on Facebook
Present it with a PowerPoint on Slideshare
Expose details on your LinkedIn company page
Frequently share news about it on Twitter
Share updates on topic relevant sites
Consider crowd funding sites
Ensure all properties point to all other properties
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Copyright Society3 - 2014
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#Society3

7. You should have a well maintained network
Since centuries, “having connections” is
the key to business success.
Find them online in LinkedIn, Twitter, on
Google, Facebook… and connect if you not
already have
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Copyright Society3 - 2014
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#Society3

8. Create some stories for your friends to share
Understand your audience
They want to hear what ‘OTHERS SAY’ not
what YOU are pitching.
GOOD: “XYZ has a pretty interesting solution…”
NOT GOOD: “We are the global leader of rather
something and introducing jade jade”
Create tweet-size stories, containing
what your business friends may say about
you, your product, event...
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Copyright Society3 - 2014
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#Society3

9. Set it all up in S3 Buzz – and launch it
Complete the Buzz Campaign form
Intuitive and self explanatory
Hit the launch button to create the Buzz
Buzz will automatically generate your dedicated
Buzz page with buttons so
that your friends just need
to click on and share the
stories with their network.
You’ll have access to
video tutorial and our
buzz hotline
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Copyright Society3 - 2014
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#Society3

10. Add the Buzz Widget to your online presence
Embedding the Buzz widget to:
Your website’s home page
The page where the main content that you are
buzzing about resides
You may also embed it on all relevant blog posts
Ask people directly to support the Buzz
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Copyright Society3 - 2014
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#Society3

11. Add the Buzz link to all outgoing messages
You have a dedicated Buzz URL
like: http://s3buzz.com/77uz59
Add your own buzz URL to all these and more:
Your email signature
Your websites wherever you list things
Your social presences and profiles
Your XeeMe / S3ID
Your product documentation
Your PowerPoint presentations
Anything that may be public and inspire to
support you
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Copyright Society3 - 2014
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#Society3

12. Inform all your Business friends about the Buzz
Launch time – ask for help
Go back to your entire network of business and
personal friends and ask to help spreading the
word
Alert them individually in social networks. You
may also want to send a good old, yet very
personal email.
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Copyright Society3 - 2014
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#Society3

13. Add frequently new content to your presence
You most likely have a lot to say about
the topic you are buzzing about
Add corresponding content to your blog
Update your website
Update your presence on Linkedin, Twitter,
Facebook, Google+, Slideshare…
Don’t forget to thank all your supporters
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Copyright Society3 - 2014
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#Society3

14. Constantly monitor and moderate your buzz
Mentions are driving attention
Track the number of mentions about you
Track the number of active advocates
Track the number of new advocates
Make sure you or somebody in your team is
responding to comments and questions!!!
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Copyright Society3 - 2014
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#Society3

15. Pr
We are here
to help you
on every step
of the way…
BuzzMixer@Society3.com
+1 (650) 384.0057
+49 (30) 2023.8748
Society3 Group – http://Society3.com - http://XeeMe.com/Society3
©
Copyright Society3 - 2014
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San Francisco, CA + 1 (650) 384-0057
Europe + 49 (30) 2023-8748

16. Thank You
+1 (650) 384 0057
buzzmixer@society3.com
http://Society3.com
http://xeeme.com/society3
© 2012 Society3 Group Inc. Society3 and Society3 Academy are trademarks of Society3 Group Inc. All rights reserved. This content is protected
under the copyright law of the United States. It is prohibited to make full or partial copies or extractions of this documentation without the
explicit written approval from Society3 Group Inc. USA
Society3 Group Inc. | 201 Mission St # 1200 | San Francisco, CA 94105 | (650) 384-0057
©
Copyright Society3 - 2014
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