Main slides for Euresearch presentation (12 October 2015)

1. Social Media:
the bigger picture
Euresearch Head Office, Bern
12 October 2015 | Anna Jobin

2. Research
Higher Ed
IT
Information management
Sociology
Science of society
Social web
Social networks

3. 3
How did we get here?

4. 4
digital calculation +
communication infrastructure

5. 5
Calculation

6. 6
Communication

7. 7
Information and
communication
technologies (ICT)

8. 8

9. 9

10. 10

11. https://twitter.com/cap0w/status/431176293590106112/photo/1
11
Antisocial?

12. Source: unknown
12

13. https://www.uoc.edu/portal/en/sala-de-premsa/actualitat/
entrevistes/2011/manuel_castells.html
« Nobody who is on social
networks everyday (and this
is true for some 700 million
of the 1,200 million social
network users) is still the
same person. It's an online/
offline interaction, not an
esoteric virtual world. »
13

14. Personal vs.
professional
14

15. 15
The strength of weak ties
Title: M.Granovetter, AJoS 1973; Fig: P.Baran, RAND, 1964

16. http://www.w3.org/2005/Incubator/socialweb/wiki/
images/9/9c/Simondseconoart-small.png
16
Walled gardens

17. Social software hype cycle: Gartner (2013)
17

18. 18
DIGITAL TOOLS DIGITAL CULTURE
Euresearch
Stakeholders

19. 19
Advantages / Disadvantages

20. Social Media:
risks & potentials

21. Risks & responsibilities
21

22. Unfair competition?
Protected content
Authorship?
Right to own image?
Copyright?
O.Staffelbach, C.Keller (Hrsg.): Social Media und Recht für Unternehmen.
Zürich: Schulthess, 2015. Rz. 2.6 (own translation)
22

23. Protected content?
If no: USE OK
Yes: Legally relevant?
If no: USE OK
Yes: Permission?
If yes: USE OK
No: Other justified use?
If yes: USE OK
No: USE NOT OK
O.Staffelbach, C.Keller (Hrsg.): Social Media und Recht für Unternehmen.
Zürich: Schulthess, 2015. Rz. 2.8 (own translation)
23

24. Accenture (2014)
24

25. Accenture (2014)
25

26. Accenture (2014)
26

27. J.Owyang, Altimeter (2010)
27

28. Monitoring
Visibility
Promotion
Feedback
Efficiency
Network
PR/Branding
Sales
28

29. 29
DIGITAL TOOLS DIGITAL CULTURE
Euresearch
Stakeholders

30. 30
Self-evaluation

31. Social Media:
3 platforms

32. VIDEO
32

33. 33

34. Monitoring
Visibility
Promotion
Efficiency
Network
PR/Branding
34
Feedback

35. http://www.socialbakers.com/blog/
2335-facebook-video-is-now-bigger-than-youtube-for-brands
35

36. http://www.socialbakers.com/blog/
2335-facebook-video-is-now-bigger-than-youtube-for-brands
36

37. Monitoring
Visibility
Promotion
Efficiency
Network
PR/Branding
37
Feedback

38. 38

39. Monitoring
Visibility
Promotion
Efficiency
Network
PR/Branding
39
Feedback

40. 40

41. Monitoring
Visibility
Promotion
Efficiency
Network
PR/Branding
41
Feedback

42. 42
DIGITAL TOOLS DIGITAL CULTURE
Euresearch
Stakeholders

43. 43
How to get involved

44. 44
VISIBILITY
PR/BRANDING
MONITORING
FEEDBACK
NETWORKING
COMMUNICATION
PROMOTION OF
NEWS, EVENTS ETC.

45. 45
Homework

46. Thank you!
TBC
Euresearch Head Office, Bern
12 October 2015 | Anna Jobin