Mobile computing, the cloud and process applications open up new ways to increase the business value of your SOA http://www.softwareag.com/corporate/products/wm/soagovernance/default.asp. View this presentation to learn best practices for building mobile, cloud and process applications. See how your peers are driving business value with SOA and learn how you can make IT more agile to support changing business needs. To view the recording, visit the Software AG resource center http://www.softwareag.com/corporate/rc/rc_perma.asp?id=tcm:16-104618

1. Building Innovative Mobile,
Cloud, & Process
Applications using SOA
David Bressler Manmohan Gupta
Chief Architect Director, SOA Products
@djbressler @manmohan_gupta

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Agenda
• Nexus of Four Forces
• Modern Innovation & SOA
• Customer case studies
• SOA solution
•Q&A

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New Business Demands on IT
Behavior Access
Delivery Context
Source: Gartner, Inc., The Nexus of Forces: Social, Mobile,
Cloud and Information, Chris Howard, et al., June, 2012.

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Modern Innovation
Rapid
Groundswell
Market Shaping

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How can corporations capture modern
innovation to achieve business goals?
SOA

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SOA What? SOA Attitude
Loosely Coupled
Fundamental
Governance Model
Service Monitoring Consumption is
Drives Decisions transparent: Cloud
or Self-hosted

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Poll #1: Which of these applications do you see
as top priorities at your organization? Choose
one or more options.
• Mobile
• Cloud
• Social
• Big Data
• None of the above

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Mobile requires access to backend services to
be truly useful
Behavior Access
Assumptions
Delivery Context
Assumptions Assumptions

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Social requires combining enterprise events
with enterprise data & activity streams
Behavior

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Big Data needs services to deliver business
data for analytics & other applications
Behavior Access
Assumptions Assumptions
Delivery Context
Assumptions

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Adopting Cloud requires strong service
governance infrastructure
Access
Assumptions
Delivery Context
Assumptions

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Poll #2: What is the most important use
case for SOA at your organization? Choose
one or more options.
• Business process management (BPM)
• Integrating applications and partners
• Developing mobile apps
• None of the above (other reasons)

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Hospitality, dining, nightlife
& gaming in Australia
$1.6 billion revenue, over
18 million annual visitors
SOA as the backbone for Mobile Apps to
build customer loyalty

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High Rollers Patron
Management

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(Mobile) Echo uses SOA as the backbone for Mobile Apps to build
customer loyalty
ISSUE: Sign up High Rollers to their
loyalty program
● Used SOA to integrate core gaming
systems, Data Warehouse & analytics
● Live data was mashed with analytics in
real time & reported back to staff via
iPhone/iPad Web Mobile Apps
• Discovered 50 high value players in just 1st week
Business Value
• Improved patron experience and loyalty

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Partnership among States
and EPA for exchange of
environmental info.
The mission of the EPA is
to protect human health &
the environment.
APIs to deliver Environmental Data for
the States & Dev. to Build Apps

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(Info) EPA Unleashes Environmental Data for the States &
Developers to Build New Apps
EPA programs needed single source to
support various info management needs
● Builds a reusable component services
registry
• States collaborating to develop shared applications
Business Value • Hosting Developers Challenge for innovative mobile
apps using EPA data

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New children's 95 bed
hospital in Florida
Part of pediatric care
system 25,000+
patients per month
Event-enabled SOA to Improve
Patient Experience

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Clinician Profile Application
Workflow

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(Social) Nemours uses event-enabled SOA to Improve Patient
Experience
Need to identify personnel entering
patient rooms
• Positively identifies whoever enters the room
Business Value
• Reassures family with better in-room experience

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High-value branded
products for patients for
pain, urology, oncology
and endocrinology.
SOA to Integrate & Govern Workday
with 18 Systems

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(Cloud) Endo Pharma Integrated HR workday while complying
with privacy & regulatory policies
ISSUE: Sync employee data securely
with 18 downstream systems
● Integration using Workday API with
pub/sub model for data distribution
● Implemented a governance framework
for monitoring, visibility and security.
• Biz. process is 70% faster with greater accuracy & lower costs
Business Value
• Data is tracked & security of personal info is guaranteed

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SOA is the Underpinning

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Software AG’s SOA Solution
Infrastructure for building,
governing and delivering repeatable
business capabilities.
Includes:
• Reference Architecture
• Methodology & Content
• Business Use Cases

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SOA Reference Architecture

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SOA Products
webMethods Integration Server
Services
Service Enablement & Mapping
CentraSite ActiveSOA
Metadata Management Structure
Service Lifecycle Mgmt
webMethods Mediator
Service Access Mediation Flexibility
Runtime Policy Enforcement
webMethods Insight
Visibility
Service Monitoring & Management

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Prime Methodology
Architecture Planning
SOA Platform
SOA Competency

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Leader in Enterprise Service Bus (ESB):
Forrester Wave
“The webMethods ESB has
a long track record of
providing ease of
implementation and
delivering value to
customers.”
Source: The Forrester Wave™: Enterprise Service Bus, Q2 2011, Forrester Research, Inc., April 25, 2011
The Forrester Wave is copyrighted by Forrester Research, Inc. Forrester and Forrester Wave are trademarks
of Forrester Research, Inc. The Forrester Wave is a graphical representation of Forrester's call on a market
and is plotted using a detailed spreadsheet with exposed scores, weightings, and comments. Forrester does
not endorse any vendor, product, or service depicted in the Forrester Wave. Information is based on best
available resources. Opinions reflect judgment at the time and are subject to change.

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Leader in SOA Governance Technologies:
Gartner MQ
“…clients today prefer to buy SOA
governance solutions that will serve
their purpose throughout the whole
SOA endeavor, governing services
and artifacts through different
projects from planning and design
all the way to implementation
operation and retirement.”
Source: Gartner, Inc., Magic Quadrant for SOA Governance Technologies, Paolo Malinverno et al, October 17, 2011.
The Magic Quadrant is copyrighted October 17, 2011 by Gartner, Inc. and is reused with permission. The Magic Quadrant is
a graphical representation of a marketplace at and for a specific time period. It depicts Gartner’s analysis of how certain
vendors measure against criteria for that marketplace, as defined by Gartner. Gartner does not endorse any vendor,
product or service depicted in the Magic Quadrant, and does not advise technology users to select only those vendors
placed in the “Leaders” quadrant. The Magic Quadrant is intended solely as a research tool, and is not meant to be a
specific guide to action. Gartner disclaims all warranties, express or implied, with respect to this research, including any
warranties of merchantability or fitness for a particular purpose. The Magic Quadrant graphic was published by Gartner,
Inc., as part of a larger research note and should be evaluated in the context of the entire report. The Gartner report is
available upon request from Software AG.

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Mission Critical SOA Implementations
Manage a portfolio of 7000 services Manage fingerprinting assets and
in 10 biz domains with 1900 users provide secure & timely access
Unified governance platform for Lifecycle & policies of 150+
both services and processes services for self-service portals

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Mission Critical SOA Implementations
Central registry of 1000+ reusable End-to-end service lifecycle with
assets federating 10 repositories outsourced service development
Self-service, secure portal with Design & runtime governance of
over 140 logistics services SAP services: up to 6M calls/mo.

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Why Software AG’s SOA?
Market leading ESB & SOA governance technology
Tightly integrated: One runtime, One IDE, One Installer
Methodology & expertise for guiding implementations
Lego style extensibility - from SOA to BPM to Analytics

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Poll #3: Are you planning to expose internal
APIs to external developers or partners?
Choose one.
• Yes, we are/already have
• Maybe in the near future
• No plans at all