Mobile World Congress 2016

Mobile World Congress 2016
The world's largest event dedicated to the mobile and telecommunications industries
« MWC Highlights, Market Trends & Mobile Economy »
ICT Business Unit - impulse.brussels

Summary
1. Why go to the MWC?
2. MWC 2016 highlights
3. Most important trends of MWC
4. Mobile Economy – Key Figures 2015
5. Conclusion

MWC Key Figures (2015-2016)
2016
MWC surpasses Record
101,000 VISITORS
from 204 countries
GSMA (MWC organizer)
represents the interests of
mobile operators
worldwide, uniting nearly
800 operators
with more than 250
companies in the
broader mobile
ecosystem
attracted more than
12,500 attendees
3,600 members
of the press
374 speakers
 3 Startup Competitions
 235+ Speakers
 450+ Startups
 60 Workshops
 5,000+ Arranged
meetings
 18,000 SQM of
Exhibition Space
4,000 people
participated in
the ESL Expo
More than 2,200 exhibitors
4 Days

Belgian Pavilion 2016
In total 98,000 square
meters of space
3 co-organizers : BIE (main), AWEX, FIT
38 belgian companies
12 brussels companies
87 Seconds
Apptivator
Avertim
Emixis
Loyaltek
Mobylla
Mondial Telecom
NetAxis Solutions
Nixxis
Pycogroup
Quamotion
Yagram Health
+ the presence of other brussels-based companies
& organizations : Real Impact Analytics, Pictawall,
Daredo, Bics (Proximus), Pregiotek, EEN Brussels,
Impulse.brussels Agoria, etc
180 net square metres

Main benefits for brussels-based companies
1. Meet the Mobile Ecosystem : Customers, Partners, Competitors & Press
And the « BE MWC 2016 » - The Official App : This application provides general
information about Belgium innovative companies present on the Belgium booth of the
Biggest Tradeshow related to Mobile technologies in 2016
With the support of Enterprise Europe Brussels
 7 Brussels-based companies participated to
92 « B2B meetings »

2. Learn about the major trends/innovation of the mobile industry market
 To plan R&D & commercial projects (eg IOT, VR, connected car, 5G, etc)
3. Meet our Belgian politicians
With the presence of Cecile Jodogne, State Secretary of the
Brussels-Capital Region
Responsible for Foreign Trade (power delegated by Minister Didier Gosuin) and Firefighting and
Emergency Medical Assistance (power delegated by Minister Didier Gosuin)
and Alexander De Croo, Minister of Development Cooperation,
Digital Agenda, Telecom and Postal Services

4. See and hear world-class keynote speakers (42)
Main Keynote Topics
5G, Internet of Thing, Virtual Reality,
Security, Money, Content, Mobile Identity

Most Innovative Smartphones
Samsung S7
CAT S60
HP Elite X3
Oppo
Gionee S8
Alcatel 4S
 LG L5 : Modular design that allows them to add
more battery, accessories and add-ons (like the Bang
& Oulfsen sound up-scaling)
 Samsung S7/S7 Edge : Bigger batteries, better
cameras, liquid cooling system, waterproofing (IP68
water resistance) and 30% more powerful
 Sony Xperia X series : Xperia XA, the mid-range
Xperia X, and the high-end Xperia X Performance
(attractive design)
 Caterpillar S60 : First Smartphone With Integrated
Thermal Camera
 Oppo : Super Vook fast-charging technology «The
new Super VOOC battery charging will charge a
2,500mAh battery from 0 – 100 percent in just 15 ! »
 HP Elite X3 : “3-in-1” Designed to replace your
phone, laptop and PC, Windows 10 & IP67 water
resistance
 Gionee S8 : First Android smartphone with a 3D
Touch technology (equivalent to Apple)
 Alcatel Idol 4S : VR-in-the-box
 Microsoft Lumia 650 : with Windows 10 & priced at
under $200
 ZTE Blade V7 mid-range phones
Sony Xperia X
LG L5
Microsoft
Lumia 650
ZTE Blade V7

Most Innovative Devices (Iot, VR, Wearable, etc)
Sony Xperia Ear, Eye, Agent & Projector
Samsung Gear 360
ZTE Spro Plus
Garmin Vivoactive
FlexEnable Huawei
Fujitsu
 Samsung Gear 360 : VR camera that makes it
easy to capture 360 photos and video.
 ZTE Spro Plus : laser projector turned multimedia
Android tablet : 8.4-inch AMOLED touch-screen
with 2K resolution
 Sony Xperia Ear : Bluetooth-connected ear piece
that interacts with your smartphone, Xperia Eye
(360-degree spherical lens that uses sensors to
detect faces, smiles and moments of interest),
Xperia Agent (home hub that features a rotating
camera, touch display and voice interactions),
Xperia Projector (uses real-world surfaces to
project images and information)
 Garmin Vivoactive HR can track your daily steps,
your calories, your sleep and complex activities :
running, cycling, swimming, and skiing (with
barometric altimeter)
 FlexEnable flexible LCD bracelet (prototype
display)
 Huawei MateBook : 2-in-1 device (Tablet/PC)
 PureLiFi connect your laptop to the Internet with
LED light bulbs
 Fujitsu : Super secure 2-in-1 tablet
PureLiFi

Most Innovative Devices (Iot, VR, Wearable, etc)
 HTC Vive priced at $799, available in early April
 Oral-B Genius : smart toothbrush that can detect
which areas of the mouth are being neglected.
Other features : Position Detection technology (that
uses motion sensor) and the smartphone's camera
for video recognition to track the areas being
brushed
 LeEco Superbike : The Bike features a smart
riding system, fingerprint identification, a smart lock,
two-way radio, sensor group and power
management system LeEco awarded « Most
Innovative Company »
 Ford’s SYNC 3 connectivity "Drivers will simply
push a button and speak to find nearby cafés, petrol
stations or car parks”. + A new Perpendicular
Parking technology that helps drivers with parking
in spaces alongside other cars
 LG Rolling Bot : Called a "companion device" by
LG, the little guy rolls along the floor and is able to
capture images and videos with an 8MP camera
 Epson Moverio BT-300 (AR)
Oral-B Genius
LeEco Superbike
Ford Kuga
LG Rolling Bot LG 360 VR
HTC Vive
Epson Moverio

The most interesting winners of the 2016 Glomo Awards
 Best Mobile Innovation for Health : Etisalat for Etisalat “Drones for Good”
 Best Mobile Innovation for Education : Worldreader and Opera for Worldreader Mobile
Polio is an infectious disease that particularly affects young children. Every child must be vaccinated
against polio, including those living in the most remote and isolated places in the world. Maintaining the
“Cold Chain” remains the main challenge to polio vaccination. Across Africa and Asia, Etisalat is
deploying special purpose drones designed to transport polio vaccine to the most remote locations,
recharging cold boxes and drone batteries at the GSM Base Stations while ensuring temperature
control and flight route management through GSM and Satellite networks.
https://www.youtube.com/watch?v=Ftt7TpxLu74
Worldreader Mobile is a mobile reading application optimized for inexpensive mobile phones to
provide children, families and young adults with a library of digital books via phones they already
own. It is designed to work with Opera Mini browser available to over 350 million people worldwide.
Worldreader Mobile relies on Opera Mini’s extreme compression technology to offer a fast and data-lite
reading experience- even in areas with 2G coverage (85% of the world population lives within the area
of 2G coverage according to GSMA). http://www.worldreader.org

The most interesting winners of the 2016 Glomo Awards
 Best Mobile Innovation for Automotive : Anagog for Crowdsourced Parking Technology
 Best Mobile ‘The Internet of Things’: India for Vodafone M-Pesa Ltd
With millions of drivers all over the world using the Anagog technology on their phones, this has
become the largest and fastest growing crowd sourced parking network. An innovative use of all
smartphone sensors in order to detect the driver’s mobility status, enables to detect a parking event
and location automatically. Anagog can then even predict 5 minutes before such driver will vacate
his parking space, and share this info with the nearby drivers in real-time. The power of the crowd
was never so relevant in searching for parking in congested cities. http://anagog.com/
SIGFOX provides a wireless global network connecting seamless, low power and cost effective
IoT solutions. We provide a standard way of collecting data from sensors and devices with a single,
standards-based set of APIs. Our truly open approach means that Device makers can choose from a
wide range of semiconductor companies offering SIGFOX ReadyTM communication modules, SoCs
and transceivers to efficiently build their solution and easily deploy it globally on the SIGFOX network.
Designed to meet the immediate requirements of all industry technology leaders and innovative
startups, we give you the power to create new products, accelerate process efficiency and build new
business models. http://www.sigfox.com/
 All Glomo Awards: http://www.globalmobileawards.com/winners-2016/

The Catalunya
tourist
board offered
virtual tours of
the region
The Eye Tribe
SK Telecom
Samsung
Ford VR
Experience
Trends 1 : Virtual Reality is everywhere (and Augmented Reality is coming)
 Virtually reality has dominated nearly every corner of the MWC :
 VR Headset : Samsung, HTC, LG, Alcatel, Google, etc
 VR 360 Camera : Sony, LG, Samsung, etc
 A lot of VR (AR) demonstration :
 Security firm Gemalto had its own VR demo for the Internet of Things
 Industrial AR helmet from Fujitsu
 2 companies showing modified Gear VR (Sensomotoric) and Oculus headset
(The Eye Tribe) with eye-tracking capabilities
 Trip in a helicopter and a connected car to fix a burst water pipe (AT&T)
 Trip in a submarine and a ski jump (SK Telecom)
 Gear VR Theater with 4D (Samsung)
 Car experience (Ford)
 Project Tango demonstration that could let you buy your next car using AR
(Google)
 etc
 The scale of virtual reality's presence was a big surprise

Timotheus Höttges
Zuckerberg
Trends 1 : Virtual Reality is everywhere
 About VR opportunities :
 Facebook CEO Zuckerberg said :
“VR is the next platform, where anyone can create and experience anything
they want” & “"Right now, virtual reality is mostly used for games and entertainment,
but that’s quickly evolving. One day you’ll be able to put on a headset that’ll
change the way you live, work and communicate”
 Vodafone CEO Vittorio Colao said :
“Training at companies will cost a lot less when people can do it from behind their
virtual-reality headset” - “Education more broadly could benefit from these new
tools” -“It’ll be used for entertainment and gaming of course, but most importantly
training”
 Deutsche Telekom CEO Timotheus Höttges said :
“You may have heard about robotic surgery, but so far, the technology isn’t really
virtual because in most instances, the doctor steering the thing usually sits right
there or, at best, in the next room. Timotheus Höttges is convinced that once
super-fast 5G mobile networks are commercially available, reduced latency will
enable the best doctors to operate patients that are half a world away. And there
are many more potential use cases, said CEO Tim Hoettges. “Think about the
architect, think about the retail store, think about fashion,” he said.
“Everything could be virtualized"
Vittorio Colao

Trends 1 : Virtual Reality is everywhere
 About VR adoption :
Virtual reality first entered
Gartner's annual hype cycle
chart in 2013
Gartner's 2015 Hype Cycle for Emerging Technologies
Virtual reality
Augustus 2015 (Gartner) :
 « Peak of inflated expectations »
 « Mass market »in 5-10 years
Now, after CES 2016 (with 40 VR
demonstration according Bloomberg)
& MWC 2016 Show, VR is in the
“slope of enlightenment”
 “More instances of how the technology
can benefit the enterprise start to crystallize
and become more widely understood.
Second- and third-generation products
appear from technology providers. More
enterprises fund pilots; conservative
companies remain cautious“ (Gartner)

Trends 2 : 4.5G booming in 2016 & 5G to trigger disruption
 Tony Kau, Director of Strategic Marketing, Mobile Business Unit at Micron Technology “The next-
generation 5G mobile network promises a future of ubiquitous, ultra-high- speed wireless connectivity, offering
throughput up to 50 times faster than existing 4G networks. 5G latency -- the delay between your request
for data and when your mobile device receives it -- will be at least 5 times better than 4G latency. 5G will unlock
incredible possibilities for multimedia and video experiences, as well as other innovative user experiences.”
 Mark Zuckerberg (Facebook) said at MWC that he hoped VR would be one of the "killer applications
of 5G." Data transfers so quickly that you won't have to wait long for virtual experience to load on your mobile VR
headset.
 Huawei said “4G networks do not provide the support that virtual reality and 4K/8K ultra-HD video require. 4.5G's
gigabit-level speed and superior cell capacity mean that it can accommodate the huge demand for these services, so
4.5G will make immersive experiences an everyday occurrence.”
 De la Vega, Vice-Chairman of AT&T said “that 5G would cause disruption to many industries,
included his own company.” “Operators are moving towards software-based solutions instead of buying more
‘boxes’. Our own network will transition to SDN as part of our shift away from hardware.”
 “Telemedicine becomes feasible with 5G, whose communication lag is brief enough to permit doctors to
perform some procedures remotely”, said Matt Grob, CTO of mobile-chip maker Qualcomm

Trends 3 : Internet of Things explosion
 A lot of companies including Intel, Dell and SAP were among those demonstrating their
newest connected devices :
 Ambi Labs « Intelligent Air Conditioning » : App that lets users manage their air
conditioners from their smartphone, as well as track their air conditioning on graphs to gain a
deeper understanding of their AC usage over time”
 SAP's IoT agricultural application that allow businesses to deliver geospatial situational
awareness applications for digital farming
 Libelium's Sensory Platform: Sensor solutions which power solutions for smart cities
and have applications such as parking and traffic congestion management, environmental
monitoring, as well as air and water quality control
 Intel's Recon Jet Headset contains GPS, gyro sensors and Bluetooth technology to track
users and show information during the workout
 Qualcomm Products For Smart Cities, Oral-B Genius Smart Toothbrush, Acer
Cloud Professor IoT Development Kit, SK Telecom's IoT ThingPlug Platform,
stylish smart bracelet Halo, connectivity technology SYNC 3 (Ford), etc
 "Definitely we've seen more of a push to an Internet of Things ecosystem. We're
seeing more articulation around this story of the potential of what they could do and all the devices it
could benefit, from the fridge to the wearable" said Roberta Cozza (Gartner)
SAP
Intel
Qualcomm
Halo
Ambi Labs

Mastercard
Samsung Pay
Trends 4 : Major announcements from mobile payments players
 Visa announced Visa Ready Program : a new program for connected devices
makers to let them integrate secure payment features into their products. This program will
focus on payments for wearables, home appliances, clothing, automobiles
and other Iot companies "By adding payments to these devices, we are turning
virtually any Internet connection into a commerce experience — making secure payments
seamless, and ultimately more accessible, to merchants and consumers“ said Jim
McCarthy, executive vice president of innovation and strategic partnerships at Visa
 Mastercard, (which already has a wearables initiative), said it planned to launch a ‘selfie
pay’ feature, that would let users perform security checks using a selfie
 Samsung Pay will be available in more major markets this year : Brazil,
Singapore, Spain, the UK and Canada (already in China, US, South Korea)
 PayPal to add NFC payments to Android app. The announcement follows PayPal’s
partnership with Vodafone to allow Vodafone Wallet users across Europe to make NFC
payments with their mobile phone Paypal
Visa

Trends 5 : Privacy and security of devices, data and networks
 Nokia revealed that it has acquired Canadian network security company Nakina Systems, in an
evident effort to give a boost to its 5G and IoT aspirations
 BlackBerry launches new professional cybersecurity services by offering organizations new
consulting services, tools and best practices to assess and thwart ever-changing cybersecurity risks
 “At MWC and into 2016, an important differentiator will become security and data privacy. Even
consumers with little interest or understanding of technology will see news stories about hacked devices and
companies, and as a result will look to be reassured about how secure their personal data is, but also how far
that data will be ‘legally’ shared with other companies,” said Jim Bailey senior managing director, Accenture
 “Low power and security is key for NFC wearable designs”, says ARM
 Facebook CEO Mark Zuckerberg backs Apple in its battle with the FBI over Iphone Privacy. “I
don’t think requiring backdoors into encryption is either going to be an effective way to increase security or is really
the right thing to do for the direction the world is going in. So, yeah, we’re pretty sympathetic with Tim and Apple on
this one,” said Zuckerberg
 Kester Mann, principal analyst at CCS Insight, said that ‘’privacy and security are becoming
increasingly important and are “hugely topical given recent high-profile breaches, such as at TalkTalk and
Ashley Madison”

Unique subcribers by region (millions)
2015 has been a year of continued
growth in the mobile industry :
 with more than 7.3 billion mobile
connections
 representing 4.7 billion unique
subscribers, equivalent to 63% of the
world’s population (5,6 billion in 2020)

Global connections by technology (millions, excluding M2M)
4G connections doubled in 2015,
surpassing 1 billion
4G networks
are now
available in
151 countries
across the world
Global live 4G networks
The acceleration of 4G has been a major highlight

Mobile Operator Revenues (Worldwide & Belgium)
 Worldwide operator revenues of more than $1 trillion
 Mobile network operator (MNO) in Belgium (2015) :
 Proximus (MNO) :
 Revenue = €5,994 billion (+2,1%)
 Mobistar/Orange (MNO):
 Revenue = €1,235 billion (-1,1%)
 Base/Telenet (MNO) :
 Revenue = € 748 millions (+5,2%)
In 2015 mobile technology added $3.1 trillion in
economic value added terms to the world economy,
a contribution of 4.2% to global GDP
Total contribution to GDP
5$ billion, % 2015 GDP°

Employment (Worldwide)
In 2015 mobile operators and the ecosystem provided
direct employment to nearly 17 million people
across the world

Public funding contribution (Worldwide)
In 2015, the mobile industry also made a very significant
contribution to the funding of governments through taxation
Contribution to public funding by the mobile industry
(2015 $ billion)

Evolution of the mobile industry across the world
Mobile has
allowed individuals,
companies and
governments
to innovate in new
and unexpected
ways, with
consumers across the
globe showing a ready
appetite to adopt new
technologies
The global app economy will be worth
$143 billion by 2016 (Market forecasts 2013-2016)

Leading global internet companies
A number of internet
giants have emerged
and scaled rapidly over
recent years
Many of these are
mobile focused
in their business models
and user interactions
The rise of the internet companies
(Market capitalisation $ billion, January 2016)

Other key industry forecasts
“Global Smartphone Sales Growth Slows To 2008 Levels” Says Gartner
“Samsung continues to be the
top smartphone vendor
globally - increasing its
worldwide sales to end users ”
“Apple suffers its first decline
in sales of smartphones -
iPhone sales were down 4.4%”
“Low-cost smartphones in emerging markets, and strong demand for
premium smartphones, continued to be the driving factors”
said Anshul Gupta, research director at Gartner

Conclusion
 Mobile Industry continues to drive innovation across the world
 The majority of innovative industries (IT, car, media, health, social network, e-commerce, IoT…) are mobile
focused in their business models
 4.7 billion unique subscribers in 2015 (+30% - 3.6 billion in 2014), equivalent to 63% of the world’s population
 Mobile industry generated 4.2% of global GDP (3.8% in 2014)
 But global smartphone sales see slowest growth since 2008 : a first sign of saturation?
 Rise of the smartphone accessory but VR is the first
 Virtual reality steals the show and goes mainstream  Many industries will be impacted (Gaming, Education,
Entertainement, Health, Fashion, Architecture, etc)
 360 degree cameras are quickly becoming must-have accessories for new release mobiles
 Missing one: the connected watches! Omnipresent at the MWC 2015, connected watches were conspicuous by
their absence in this edition 2016
 More and more « IoT » business cases (smartcity, healthcare, agriculture, public safety, home connected)
 IoT Device for consumers and enterprises will generate new opportunities but also new security and privacy
problems that we just haven’t seen before
 5G will create a lot of new business opportunities (but not before 2020)
 In the meantime, acceleration of 4G has been a major highlight (4G connections doubled in 2015)

Conclusion
 MWC maintains its position as the world's biggest mobile ecosystem show
 New attendance record with more than 100,000 visitors (9% more than 2014) from 204 different
countries
 More than 2,200 exhibiting companies showcasing such as Samsung, AT-T, Sap, Intel, Ford, IBM,
Microsoft, Huawei, LG, Xiaomi, BT, etc
 42 high-level discussions on the future of the mobile industry
 (re) Confirmation of great satisfaction for Brussels-based companies
 A lot of prospects & business contact for each software companies
 New potential partnerships  EEN (through a Brokerage Event) organized for 7 Brussels-based
companies over 92 meetings + 1 Networking Dinner with 4 Brussels based companies
 Business opportunties for Brussels-based companies :
 Services for Mobile business  Apps, content, commerce, security
 Connected devices  IoT technology and services
 Content and technology around virtual reality and 360 videos
 Funny time with other deleguation and with the famous « Belgium Beer Time »

For more information…
 Cluster « software.brussels »
 Website : www.softwareinbrussels.be
 Linkedin : https://www.linkedin.com/groups?gid=3361143
 Twitter : https://twitter.com/soft_inbrussels
 Facebook : https://www.facebook.com/pages/softwarebrussels/177019978975398
 Brussels Invest & export
 Website : http://www.invest-export.irisnet.be/web/export/welcome
 Linkedin : https://www.linkedin.com/company/brussels-invest-&-export
 Twitter : https://twitter.com/brusinvexp
 Facebook : https://fr-fr.facebook.com/pages/Brussels-Invest-Export/210326345664404?sk=wall&filter=12
 Meetup « BE.VR » : http://www.meetup.com/fr/Virtual-Reality-in-Belgium/

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