Pierre-Andre Pochon, Leadformance - Solocal Group UK Event "How To Drive Online Traffic To Local Stores", February 27, 2014

Web 2 Shop

Solutions for your Web-to-store strategies
Store & Product Locator, Click & Collect, Mobile, Facebook, Coupons, Clearance sales…

Confidential document – All rights reserved – Leadformance 2013

Introduction

Web 2 Shop

The most trusted
Web-to-Store solution

170 Millions

130 Clients

150 000 Retail locations

80 Millions
Visitors redirect to your stores

Pages views

110

Countries


3

A few figures about web to store


4

83% of purchases
are made in-store


Source : Fullsix Retail 2012

88% of consumers research online
before purchasing offline


44% of visitors
use the internet to find
the closest retail location


Source : FEVAD June 2012

54% of web users look for
online vouchers to
then use them in-store


80% of web users have
already used a digital
voucher in a store


55% of consumers
use at least 2

devices in the
course of each purchase


Consumers with PCs, smartphones and

21 local
searches per week, or an average
of 3 searches a day
tablets do more than


Yp survey – How Consumers Are
Using Local Search

1 of 4 Google searches
are local searches

my boutique Paris


Source : Chikita Insights October 2012

1/3
mobile searches
are local searches


Source : Google June 2011

53% of
mobile
searches
have local
intent
(Microsoft)


62% smartphone users
use their phone

on the street or on the go
(at least once before their purchase)



57% Smartphone users look for local
info at least once a week

25% look for local info daily
my store Aix en Provence


Source: Google’s Think Insights Databoard

76% smartphone users
do online research
while in a store



94%

of clicks

are made through SEO


Source NIELSEN August 2012

Up to

70%

of savings
for your
paid search budget


Source : search engine watch

What we do for you:

Transforming online traffic
into offline results


20

achieved

3 conversion rate

x

for MIDAS car service centres


increased “in agency” revenues

by 64% within one year
for Carlson Wagon Lit Travel (HAVAS Fr)


BRIDGE multiplied
SUBARU’s daily

testdrives

by 4 in only 7 months


BRIDGE generated

10x more local SEO traffic
in less than 2 years for PULSAT


BRIDGE multiplied

by 5
Orange’s local internet traffic
in less than 1 year


helped OPTICAL CENTER to increase

in-store visits by 30%
in just one year thanks
to local e-vouchers policy


BRIDGE

counts for

11%

of total ecommerce revenues
for Gitem EURONICS France


BRIDGE generated

+ 12,000
in-store visitors per month
for BOULANGER outlets


28

x10

Local traffic
increase

in 1 year

29

1

3

6

9

12

15

18

21

*Mean values observed for our clients
Variation from M+1, with M+1 = first full month live BRIDGE local pages

29

24

Store Locator visits
translate into
revenues for your stores

1

4

7

10 13 16 19 25 28 31 34 37 40 43 46 49 52

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20

Source : Converteo

Source : Havas Voyage

Offline sales
Store Locator visits

30

Web 2 Shop

offers the most attractive
customer acquisition cost
on the market

Google Search 0,41€ Google Display 0,27€*


*Source : Wordstream 2012

Whatever your
Web-to-Store strategy is
BRIDGE meets your needs
Store Locator
Product Locator
Coupons
Lead Generation


Click & Collect
Pick up in-store
clearance sales
Private sales
32

Don’t wait any longer…
Simple
Enter cross-channel dimension without touching your existing web.

Evolving
BRIDGE evolves with your customers!

Economical
BRIDGE provides an elevated ROI whatever your commitment level is...

minimum risk!

Clients examples


34

Store Locator

Best UX dealer locator with geolocation features

35

Store Locator

The dealer locator is a base camp for conducting local digital marketing actions:
appointments, vouchers, promotions…

36

Coupons

10%
OFF
DOWNLOAD YOUR COUPON

* Available from Monday to Wednesday

Local vouchers publication is a built in feature of BRIDGE


37

Mobile Store Locator

A fully responsive design for an optimized
mobile user experience

38

iPad Store Locator

Designed for tablets

39

Facebook Store Locator

Facebook app included to offer the best FB
dealer locator experience to your
customers

40

Product Locator

Where to buy widget can
display the stock level on
each page of your website
and can be associated with
a particular action (e.g.
reserve, buy…)


41

Click & Collect / Pick up in store

BRIDGE can be used to easily deploy a pick up in store feature

42

Mobile Click & Collect

Click & Collect and
product reservation
features are also
compatible with
smartphones


43

Clearance sales on local pages

Reserve this product
Name
Email
Phone number
Receive coupons by email. We will not
communicate your information to third
parties.
Reserve this product

Complete this product reservation
1. You will receive a confirmation email
2. The product will be put on hold for 3
days
3. To collect your purchase, go to the
store customer service counter with your
ID and the confirmation email


44

Local pages generated
by BRIDGE can be
used to display a
selection of products
available locally with
the possibility to add a
reservation module

An intuitive back office


96% client satisfaction

Why not you?

46

For further information please contact
contact@leadformance.com
www.leadformance.com


Pierre-Andre Pochon, Leadformance - Solocal Group UK Event "How To Drive Online Traffic To Local Stores", February 27, 2014

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Pierre-Andre Pochon, Leadformance - Solocal Group UK Event "How To Drive Online Traffic To Local Stores", February 27, 2014