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Get Smart Get
Google Ready
– Marketing
Tips for SME’s
Not sure how to
leverage Google
better ?
Follow the tips….
Update your website everyday!
•  A	
  lot	
  of	
  people	
  believe	
  that	
  small	
  business	
  internet	
  
marke.ng	
  is	
  about	
  crea2ng	
  an	
  a5rac2ve	
  site	
  and	
  
then	
  relaxing	
  and	
  wai2ng	
  for	
  the	
  big	
  profits	
  to	
  roll	
  in.	
  
In	
  reality	
  it	
  requires	
  a	
  lot	
  more	
  efforts	
  and	
  pa2ence	
  to	
  
achieve	
  the	
  results	
  you	
  wanted.	
  This	
  means	
  regularly	
  
working	
  on	
  your	
  site	
  especially	
  during	
  the	
  first	
  couple	
  
of	
  months.	
  	
  
•  As	
  a	
  first	
  step	
  your	
  online	
  site	
  should	
  have	
  your	
  
keywords.	
  If	
  you	
  sell	
  pants,	
  you	
  have	
  got	
  to	
  
understand	
  that	
  if	
  somebody	
  types	
  the	
  word	
  pants	
  
into	
  his	
  browser,	
  gazillions	
  of	
  results	
  will	
  show	
  up.	
  	
  
Long tail keywords are the way
•  This	
  is	
  the	
  case	
  where	
  the	
  so-­‐called	
  long	
  tail	
  
keywords	
  prove	
  to	
  be	
  important.	
  They	
  are	
  
basically	
  phrases	
  that	
  someone	
  will	
  put	
  into	
  a	
  
browser,	
  for	
  example	
  “	
  Red	
  leather	
  Pants”.	
  	
  
•  So	
  if	
  you	
  Red	
  Leather	
  Pants	
  as	
  a	
  keyword	
  you’re	
  
going	
  to	
  end	
  up	
  somewhere	
  in	
  the	
  search	
  results.	
  
Long	
  tail	
  keywords	
  are	
  very	
  increasingly	
  vital	
  in	
  
geLng	
  found	
  by	
  the	
  search	
  engines.	
  Google	
  
provides	
  a	
  free	
  keyword	
  tool	
  you	
  can	
  use	
  to	
  do	
  
your	
  ini2al	
  research	
  to	
  locate	
  these	
  phrases	
  	
  
Consider before you choose
•  When	
  you	
  type	
  in	
  the	
  phrase	
  “Red	
  leather	
  pants”	
  
Google	
  will	
  show	
  you	
  the	
  number	
  of	
  searches	
  
people	
  had	
  executed	
  in	
  the	
  past	
  month	
  for	
  that	
  
phrase,	
  both	
  interna2onally	
  and	
  in	
  India.There	
  are	
  
numerous	
  similar	
  programs	
  available	
  that	
  you	
  can	
  
purchase,	
  if	
  you	
  wish	
  to	
  dive	
  into	
  more	
  in-­‐depth	
  
keyword	
  research	
  regularly.	
  No	
  ma5er	
  which	
  tool	
  
you	
  pick	
  you	
  will	
  need	
  to	
  pay	
  a5en2on	
  to	
  the	
  
results	
  and	
  carefully	
  consider	
  which	
  keywords	
  you	
  
want	
  to	
  use	
  to	
  target	
  in	
  your	
  ar2cles.	
  	
  
Rich	
  Content	
  =	
  Rich	
  Results	
  
•  Google	
  prefers	
  internet	
  sites	
  that	
  are	
  con2nuously	
  
updated	
  and	
  have	
  good,	
  relevant	
  content.	
  So	
  get	
  into	
  
the	
  habit	
  of	
  publishing	
  at	
  least	
  a	
  five	
  hundred	
  word	
  
ar2cle	
  –	
  that	
  is	
  keyword-­‐rich	
  –	
  on	
  a	
  daily	
  basis.	
  	
  
•  Use	
  your	
  main	
  keywords	
  immediately	
  in	
  the	
  first	
  
paragraph	
  and	
  also	
  in	
  the	
  last	
  paragraph.	
  Depending	
  
on	
  the	
  length	
  of	
  the	
  ar2cle,	
  use	
  the	
  phrase	
  one	
  2me	
  
per	
  one	
  hundred	
  words.You	
  do	
  not	
  want	
  to	
  overdo	
  it.	
  
If	
  you	
  have	
  Google	
  Adwords	
  on	
  your	
  page,	
  this	
  may	
  
also	
  assist	
  Google	
  to	
  laser	
  target	
  your	
  readers.	
  	
  
Don’t	
  turn	
  your	
  back	
  on	
  “Backlinks”	
  
•  Quality	
  backlinks	
  to	
  your	
  site	
  are	
  of	
  paramount	
  importance.	
  
Building	
  topical	
  backlinks	
  is	
  not	
  an	
  easy	
  process.	
  It	
  takes	
  
2me.	
  But	
  you	
  should	
  remember	
  that	
  your	
  goal	
  is	
  to	
  be	
  in	
  
this	
  for	
  the	
  long	
  term.You	
  want	
  to	
  run	
  the	
  marathon,	
  not	
  
the	
  100	
  meters.	
  	
  
•  Do	
  not	
  buy	
  backlinks	
  and	
  avoid	
  the	
  so-­‐called	
  backlink	
  farms.	
  
Google	
  warns	
  against	
  these	
  tac2cs.Their	
  search	
  engine	
  will	
  
ignore	
  such	
  links	
  and	
  you	
  might	
  get	
  penalized	
  for	
  using	
  
them.	
  It	
  is	
  not	
  worth	
  it.	
  Our	
  goal	
  is	
  not	
  to	
  try	
  to	
  cheat	
  
Google,	
  rather	
  to	
  find	
  out	
  what	
  they	
  like	
  and	
  then	
  follow	
  
their	
  wishes.	
  There	
  exist	
  some	
  good	
  strategies	
  that	
  are	
  
totally	
  legal	
  and	
  effec2ve	
  	
  
Ar2cles	
  Ar2cles	
  –	
  Google	
  loves	
  them!	
  
•  Ar2cle	
  marke2ng	
  is	
  a	
  one	
  of	
  the	
  best	
  ways	
  to	
  have	
  
backlinks.	
  Most	
  so-­‐called	
  ar2cle	
  directories	
  will	
  
give	
  you	
  their	
  permission	
  to	
  include	
  one	
  link	
  in	
  
your	
  ar2cle	
  to	
  your	
  site.	
  To	
  get	
  the	
  best	
  results,	
  
you	
  will	
  need	
  to	
  come	
  up	
  with	
  and	
  submit	
  several	
  
dozen	
  quality	
  ar2cles.	
  There	
  are	
  2me-­‐saving	
  
methods	
  to	
  do	
  this.	
  First	
  it	
  may	
  seem	
  a	
  bit	
  
frightening	
  but	
  again	
  the	
  compe22on	
  is	
  strong	
  out	
  
there	
  and	
  we	
  are	
  planning	
  on	
  becoming	
  and	
  
staying	
  successful.	
  	
  
	
  
 
	
  

Need	
  to	
  simplify?	
  We	
  are	
  here	
  to	
  help	
  
	
  
	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  info@unspunmarke2ng.com	
  

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Get smart with google the unspun way! Marketing Tips for SME's

  • 1. Get Smart Get Google Ready – Marketing Tips for SME’s
  • 2. Not sure how to leverage Google better ? Follow the tips….
  • 3. Update your website everyday! •  A  lot  of  people  believe  that  small  business  internet   marke.ng  is  about  crea2ng  an  a5rac2ve  site  and   then  relaxing  and  wai2ng  for  the  big  profits  to  roll  in.   In  reality  it  requires  a  lot  more  efforts  and  pa2ence  to   achieve  the  results  you  wanted.  This  means  regularly   working  on  your  site  especially  during  the  first  couple   of  months.     •  As  a  first  step  your  online  site  should  have  your   keywords.  If  you  sell  pants,  you  have  got  to   understand  that  if  somebody  types  the  word  pants   into  his  browser,  gazillions  of  results  will  show  up.    
  • 4. Long tail keywords are the way •  This  is  the  case  where  the  so-­‐called  long  tail   keywords  prove  to  be  important.  They  are   basically  phrases  that  someone  will  put  into  a   browser,  for  example  “  Red  leather  Pants”.     •  So  if  you  Red  Leather  Pants  as  a  keyword  you’re   going  to  end  up  somewhere  in  the  search  results.   Long  tail  keywords  are  very  increasingly  vital  in   geLng  found  by  the  search  engines.  Google   provides  a  free  keyword  tool  you  can  use  to  do   your  ini2al  research  to  locate  these  phrases    
  • 5. Consider before you choose •  When  you  type  in  the  phrase  “Red  leather  pants”   Google  will  show  you  the  number  of  searches   people  had  executed  in  the  past  month  for  that   phrase,  both  interna2onally  and  in  India.There  are   numerous  similar  programs  available  that  you  can   purchase,  if  you  wish  to  dive  into  more  in-­‐depth   keyword  research  regularly.  No  ma5er  which  tool   you  pick  you  will  need  to  pay  a5en2on  to  the   results  and  carefully  consider  which  keywords  you   want  to  use  to  target  in  your  ar2cles.    
  • 6. Rich  Content  =  Rich  Results   •  Google  prefers  internet  sites  that  are  con2nuously   updated  and  have  good,  relevant  content.  So  get  into   the  habit  of  publishing  at  least  a  five  hundred  word   ar2cle  –  that  is  keyword-­‐rich  –  on  a  daily  basis.     •  Use  your  main  keywords  immediately  in  the  first   paragraph  and  also  in  the  last  paragraph.  Depending   on  the  length  of  the  ar2cle,  use  the  phrase  one  2me   per  one  hundred  words.You  do  not  want  to  overdo  it.   If  you  have  Google  Adwords  on  your  page,  this  may   also  assist  Google  to  laser  target  your  readers.    
  • 7. Don’t  turn  your  back  on  “Backlinks”   •  Quality  backlinks  to  your  site  are  of  paramount  importance.   Building  topical  backlinks  is  not  an  easy  process.  It  takes   2me.  But  you  should  remember  that  your  goal  is  to  be  in   this  for  the  long  term.You  want  to  run  the  marathon,  not   the  100  meters.     •  Do  not  buy  backlinks  and  avoid  the  so-­‐called  backlink  farms.   Google  warns  against  these  tac2cs.Their  search  engine  will   ignore  such  links  and  you  might  get  penalized  for  using   them.  It  is  not  worth  it.  Our  goal  is  not  to  try  to  cheat   Google,  rather  to  find  out  what  they  like  and  then  follow   their  wishes.  There  exist  some  good  strategies  that  are   totally  legal  and  effec2ve    
  • 8. Ar2cles  Ar2cles  –  Google  loves  them!   •  Ar2cle  marke2ng  is  a  one  of  the  best  ways  to  have   backlinks.  Most  so-­‐called  ar2cle  directories  will   give  you  their  permission  to  include  one  link  in   your  ar2cle  to  your  site.  To  get  the  best  results,   you  will  need  to  come  up  with  and  submit  several   dozen  quality  ar2cles.  There  are  2me-­‐saving   methods  to  do  this.  First  it  may  seem  a  bit   frightening  but  again  the  compe22on  is  strong  out   there  and  we  are  planning  on  becoming  and   staying  successful.      
  • 9.     Need  to  simplify?  We  are  here  to  help                                          info@unspunmarke2ng.com