2. Not sure how to
leverage Google
better ?
Follow the tips….
3. Update your website everyday!
• A
lot
of
people
believe
that
small
business
internet
marke.ng
is
about
crea2ng
an
a5rac2ve
site
and
then
relaxing
and
wai2ng
for
the
big
profits
to
roll
in.
In
reality
it
requires
a
lot
more
efforts
and
pa2ence
to
achieve
the
results
you
wanted.
This
means
regularly
working
on
your
site
especially
during
the
first
couple
of
months.
• As
a
first
step
your
online
site
should
have
your
keywords.
If
you
sell
pants,
you
have
got
to
understand
that
if
somebody
types
the
word
pants
into
his
browser,
gazillions
of
results
will
show
up.
4. Long tail keywords are the way
• This
is
the
case
where
the
so-‐called
long
tail
keywords
prove
to
be
important.
They
are
basically
phrases
that
someone
will
put
into
a
browser,
for
example
“
Red
leather
Pants”.
• So
if
you
Red
Leather
Pants
as
a
keyword
you’re
going
to
end
up
somewhere
in
the
search
results.
Long
tail
keywords
are
very
increasingly
vital
in
geLng
found
by
the
search
engines.
Google
provides
a
free
keyword
tool
you
can
use
to
do
your
ini2al
research
to
locate
these
phrases
5. Consider before you choose
• When
you
type
in
the
phrase
“Red
leather
pants”
Google
will
show
you
the
number
of
searches
people
had
executed
in
the
past
month
for
that
phrase,
both
interna2onally
and
in
India.There
are
numerous
similar
programs
available
that
you
can
purchase,
if
you
wish
to
dive
into
more
in-‐depth
keyword
research
regularly.
No
ma5er
which
tool
you
pick
you
will
need
to
pay
a5en2on
to
the
results
and
carefully
consider
which
keywords
you
want
to
use
to
target
in
your
ar2cles.
6. Rich
Content
=
Rich
Results
• Google
prefers
internet
sites
that
are
con2nuously
updated
and
have
good,
relevant
content.
So
get
into
the
habit
of
publishing
at
least
a
five
hundred
word
ar2cle
–
that
is
keyword-‐rich
–
on
a
daily
basis.
• Use
your
main
keywords
immediately
in
the
first
paragraph
and
also
in
the
last
paragraph.
Depending
on
the
length
of
the
ar2cle,
use
the
phrase
one
2me
per
one
hundred
words.You
do
not
want
to
overdo
it.
If
you
have
Google
Adwords
on
your
page,
this
may
also
assist
Google
to
laser
target
your
readers.
7. Don’t
turn
your
back
on
“Backlinks”
• Quality
backlinks
to
your
site
are
of
paramount
importance.
Building
topical
backlinks
is
not
an
easy
process.
It
takes
2me.
But
you
should
remember
that
your
goal
is
to
be
in
this
for
the
long
term.You
want
to
run
the
marathon,
not
the
100
meters.
• Do
not
buy
backlinks
and
avoid
the
so-‐called
backlink
farms.
Google
warns
against
these
tac2cs.Their
search
engine
will
ignore
such
links
and
you
might
get
penalized
for
using
them.
It
is
not
worth
it.
Our
goal
is
not
to
try
to
cheat
Google,
rather
to
find
out
what
they
like
and
then
follow
their
wishes.
There
exist
some
good
strategies
that
are
totally
legal
and
effec2ve
8. Ar2cles
Ar2cles
–
Google
loves
them!
• Ar2cle
marke2ng
is
a
one
of
the
best
ways
to
have
backlinks.
Most
so-‐called
ar2cle
directories
will
give
you
their
permission
to
include
one
link
in
your
ar2cle
to
your
site.
To
get
the
best
results,
you
will
need
to
come
up
with
and
submit
several
dozen
quality
ar2cles.
There
are
2me-‐saving
methods
to
do
this.
First
it
may
seem
a
bit
frightening
but
again
the
compe22on
is
strong
out
there
and
we
are
planning
on
becoming
and
staying
successful.
9.
Need
to
simplify?
We
are
here
to
help
info@unspunmarke2ng.com