More Related Content Similar to Real Time Social & ROI: Capture the moment #InternetWorld2013 (20) Real Time Social & ROI: Capture the moment #InternetWorld20131. Â
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© 2013 TBG
Real Time â All The Time
How can I get the greatest value from my
investment in Social Media?
Karl Havard (@KarlHavard)
Client Strategy Director
TBG
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What is Real-Time?
Or a well
timed
tweet!
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Real-Time
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ExamplesâŠ
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âŠand opportunities
#WINNING
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Common Element
All headline grabbers,
with a common ingredientâŠ
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Common Element
#UNPLANNED
All headline grabbers,
with a common ingredientâŠ
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YetâŠthis happened
Whatâs
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YetâŠthis happened
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Did they plan for the unplanned?
#HONEST!
VP
 of
 Cookies
 at
 Mondelez
 Interna9onal
 Lisa
 Mann
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Necessary Ingredients
#RELEVENCE
#EXPERTISE
#SPEED
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%
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#SPEED
Therefore,
 marketers
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2nd
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#RELEVANCE
Tradi9onal
 direct
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 CRM
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s9ll
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Brand,
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#EXPERTISE
SERVING TECHNOLOGY
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A random example
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A random example
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Before & After
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Example
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The gift that keeps giving
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The Impact?
#ROI?
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The Metrics That Matter
Buzz
Reach
Followers
Fans
Likes
Re-Tweets
Mentions
Click-Ââthroughs
 to
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place
 bets;
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in
 play
 beNng,
 and
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changing
 odds
 etc.
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Correlation
âąâŻ Real
 Time
 oOen
 means
 the
 âlast
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clickâ
 does
 winâŠ
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âąâŻ âŠbecause
 itâs
 the
 only
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âąâŻ Correla9ng
 data
 sources
 will
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indicate
 the
 rela9onship
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âąâŻ However,
 there
 may
 also
 be
 a
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latency
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 due
 to:
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âąâŻ Convenience
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âąâŻ Subsequent
 coverage
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Real-Life Results
Website Visits â Exposed Region
Massachusetts on January 1, 2013
Website Visits â Control Region
Colorado on January 1, 2013
No lift during game
time but clear traffic
increase after the game
Post game spikes
appear much
smaller for control
regions
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 © 2013 TBG
© 2013 TBG
Real Time â All The Time
How can I get the greatest value from my
investment in Social Media?
Karl Havard (@KarlHavard)
Client Strategy Director
TBG
Thank you!