Great presentation on Web 2.0 and Recruitment

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2. Passionate about -
Leadership, Talent, Organisati
onal Development
Director of LeadershipHQ
Love innovative ideas around
TALENT & LEADERSHIP!!
Blogger! Tweeter!
Speaker! Networker!
Linkedin Expert!
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4. Social Media
Communication
Relationships
Talent
Strategy!
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6. Tell me what you what to get
out of today!
Who’s using Social Media?
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9. A phrase coined by O’Reilly Media in 2003 and
popularised by the first Web 2.0 conference in 2004
Refers to a perceived second generation of web-based
communities and hosted services – such as social-
networking sites, blogs, wikis etc – which facilitate
collaboration and sharing between users
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10. A phrase coined by O’Reilly Media
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11. Social networking sites are online
communities of people who share
interests and activities and who are
interested in sharing the interests and
activities of others.
They typically provide a variety of ways for
users to interact through chat,
messaging, email, video, file sharing,
blogging, discussion groups and images
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12. o to attract and retain talent
o create pages, groups, profiles, applications
o connecting alumni
o promoting EVP and Employer of choice
o careers NOT jobs
o publish news, events, photos, podcats
o interactive, fun, exciting, evolving
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14. Search Engines Professional & Social Networks
Google LinkedIn, Jigsaw, Xing, Spoke, Ziggs,
Yahoo Zoominfo, Plaxo, Spock
LIVE
Exalead MySpace, Facebook, StumbleUpon
Internet is key for:
Attracting,
Job Boards Sourcing & Blog
Corporate Careers Site
Communicating
&
Industry Job Sites with candidates
Seek, MYC, C1 Wiki
Internet Crawlers
InfoGIST, SourcePoint
Talent Hook, Quiet Agent, Broadlook
Google Alerts
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16. Search Engines/Databases
Social/Professional Networking Sites
Referral Sites
Blogs
Podcast/Skypecast/YouTube
Forums/Chat
Virtual Reality
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18. What are Search Engines?
How Do They Work?
o Collection of indexed Information
o Search Engines index the Web
o Builds database of URL’s & Meta Tags you can
search
o Crawlers visit websites frequently and read their
pages/information to create Search Engine index
o Less Than 50% of the Internet has been indexed
o Not All Search Engines are created equal
o Use Multiple Search Engines when Copyright - LeadershipHQ
searching
2012
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19. Web Sites Web Sites
Crawlers
Web Pages
Google
Search Your
Engine Company
Index www.yourcompany.com.au
Crawlers
Go out to your website and
gather information and bring it
Directories
back to the search engine
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20. A great search engine to findtalent!
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21. • Create news alerts
• Search for CVs
• Google Toolbar
• Google Sets
• Google Groups
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23. Facebook – 10,721,020 users – 13
million UAV
YouTube – 11,000,000 UAVs
Blogspot – 3,500,000
LinkedIn – 2,000,000
Twitter – 1,800,000
WordPress – 1,600,000
Flickr – 1,000,00
Tumblr – 1,000,000
Google Plus – 570,000
MySpace – 560,000
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24. 150m+ registered professionals
• It’s FREE (also a Paid Account)
• Professional Networking Site
• Users can find potential service providers, subject
experts, and business partners, who come
recommended
• Post and distribute job listings
• Find passive candidates
• Get introduced to other professionals through the
people you already know -1st, 2nd and 3rd Connections
• Users have the option to select if they are interested in
looking at potential -job opportunities
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25. o Professional Networking
Forum
o Contact Management
Tool
o Professional Marketing
Tool
o Career Transition Tool
o Reference Tool
o Search Strategy Tool
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26. Professional networking tool!
• Find and be found by
prospective job seekers and
other business contacts
• Grow a referral network
• Build influence with clients or
hiring managers
• Conduct Competitive
Intelligence research
• Stay in touch with people
• Heighten your corporate and
personal brand – increase
networks in your vertical
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28.  Your profile
 Getting started
 Search for People
 Groups
Jobs
Update Expand Your
 Profile Network
 Follow companies Find
Other features
Make
Potential
 Placements
Candidates
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31. Linkedin
o Increase your visibility on Linkedin
o Improve your Google Pagerank
o Get advice
o Research Target Companies and Clients
o Candidates can prep for their interviews by
researching clients on Linkedin!
o Increase your credibility by marketing yourself and
having a lot of connections and answer questions
o Help others – great way to network
o Create a public profile and save it in your
signature
o Forward your profile if you have changes
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32. Australian stats (2011):
•10 million users
•70% have geography
as their primary
network
•26% have
university/college as
their primary network
•49% 18-24 year olds
•35% 25–34 year olds
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36. o write well & often
o answer questions with blog posts
o invite guest blog posts
o highlight your success
o encourage comments
o submit your posts
o promote your blog
o be a resource
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43. Describes itself as, “a service for
friends, family, and co–workers to
communicate and stay connected
through the exchange of
quick, frequent answers to one simple
question:
What are you doing!
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44. Twitter is just communication in a new
shape, but it’s also a platform for
listening to the communication of
others in new ways.
Fastest growing & hottest social property
right now!
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46. o Post hot jobs – link back to your
employment or agency site
o Recruitment news updates
o Speaking/networking functions
o Links to career content – videos/articles
o Connecting with job seekers
o Market intelligence
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49. Hash Jobs!
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#job
#jobpost
#NAJ
#HAJ
#career
#hiring

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52. Video
Target your audience
Engage with the audience
Be honest
Integrate with your
recruitment campaign
Short! Sharp!
Encourage feedback
Share via youtube, social
media
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53. ROLLYO! www.rollyo.com
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54. Your Culture/EVP!
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57. • Proactive sourcing is no longer a nice-to-have
• Ability to communicate with individuals is
exploding via an extensive list of internet based
media.
• New internet communication channels are
emerging every day.
• Technology savvy specialists (“cybersleuths”) are
being employed solely to conduct internet
based research and optimise online channels
• Multiple channel strategies focused differently
for passive and active candidates
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58. Sourcing specialists will proactively supplement the broader
sourcing activities
Market Talent Technical
Sourcing
X
Research Mapping
Social Networks,
X
Networking, Role & Location
Phone based (Region)
Spiders, Search
Engines, Database X
research specific Mining
Increased
Candidate
Supply for
Critical Hires
The Critical Hire sourcing function will use a combination of market
based and Web 2.0 to identify potential talent
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59. How…
oBe transparent, honest & open
o Refer all links, jobs and content back to website
o Use multiple web 2.0 sites
o Conversation – engage with users - RELATIONSHIPS!
o Recruitment blogs – great way to interact
o Devote time to maintain your social networks
o What are our competitors doing?
o Use social networks as a sourcing tool – reach passive
talent!
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60. Have a strategy
oBe CLEAR on what you are trying to achieve!
oAlign your Social Media strategy to your business
drivers
o Engage your stakeholders
o Understand your audience
o Agree & promote your guidelines, policies,
support and rules of engagement!
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61. Netiquette
Be a Good Netizen
Just like you wouldn't be too thrilled to have strangers
barging into your home without prior introduction,
many Internet users don't appreciate a brick-through-
the-skylight approach in reference to establishing
communications.
Netiquette
Identify yourself
Disclose how you got their details
Articulate what you want
Present an opportunity - then ask for help
You will get a friendly reply!
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62. Tell me ONE thing you learnt today
and ONE thing you will do
differently?
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64. Twitter – leadershiphq1
Facebook - LeadershipHQ
Blog –
www.leadershiphq/catergory/blog
Linkedin -
http://www.linkedin.com/in/soniamcd
onald
Contact me for cool articles!
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