1. Trey Songz Official Website Trey Songz official website promotes the image of him. It contains various aspects
about his music career life and tours. The first home page of the site has a banner with
a black white image of him as the main focus. The colour scheme behind it is effective,
as it used monochrome with hints of red. It is sticking to the black and white and red
colour palette. Due to the black and white effect, the image of Trey draws in his facial
feature with essentially grabs the audience’s attention. The shadow beneath and
beside his image creates a sense of tense and seriousness, which compliments well
with his image. Trey Songz is represented as a very serious man who is serious about
his music. Instead of using bright colours for his website which will give a more pop
like outcomes, the use of monochrome reflects the R&B genre. Trey Songz is not as
established artist as other huge bands therefore his image is necessary in order to
attract as many fans and audience as possible. The banner includes the artists name,
new album name and number of hyperlinks that can direct them to different pages of
the site. The house style is kept consistent throughout his website.
This particular page contains videos of Trey Songz song
and each video has a comment section where fans are
able to interact and comment on his music. The site
provides history of his previous work, which will increase
his popularity and promote his

2. This is another promotional feature that engages the fans and audience into
Trey Songz music and life. By using images from his personal life and
exclusive back stage images will make the fans feel closer to the artist which
will increase their chance of relating and identifying with the artist, This way
keeps the fans satisfied and interacted with their stars which will essentially
influence the success rate of the artists himself.
Gratification Theory
Trey Songz videos fall under quite a few of the gratification theory. They are
mostly for entertainment purpose so therefore falls under the affective
gratification theory. This is when the videos are view for emotional
satisfaction and entrainment. Personal integrative could also be an
important theory behind his videos as many youngsters are able to relate to
his music video. For example many of his videos are based upon
relationships, break ups and genuine love. This is a common topic in
everyday people’s lives especially the younger generation so his videos can
This section of the website gives an overview of the also be relatable as people are able to relate to certain situations. Along
upcoming tours of Trey Songz, the location, date time and with personal integrative, social integrative can also be found in Trey Songz
ticket prices. It provides the fans and audience with the videos. These revolve around general issues within the society.
essential details beforehand.

3. On the left hand side there is a little bio on Trey Songz which gives an overview of his life
and career. This allows the audience to get a perception of his lifestyle and feel interacted
with the star. On the right there is a special feature of his most popular tracks which will
contributes in making improving his image and increasing his popularity. People are able to
see the most popular tracks and relate to them or download them if not yet. This essentially
promotes his music to wider audience, for those who are his fans and new comers. There is
also a section below where you can stream the music straight away, this makes the music
much more convenient and provides a method of downloading. Meta tag allows us to
narrow down information to precise and specific details which may be of interest to an
individual. This saves time and also makes the process more straight forward instead of all
the hassle to go through everything inorder to get to that page. An example of this could be
using the # tag on twitter after a comment of Trey Songz which will enable people to read
everything about him only.
At the bottom of the home page there is another banner
with his discography with the names and album covers of
his previous work. This acts as a timeline which informs
the audience about his previous albums which can be
triggers and enables a continuity of his work.
Some statistics at the bottom of the page that indicates the number of followers of Trey Songz
in twitter Facebook and YouTube. This also indicates his popularity rate, which helps him
promote both his music and image. This aspect is an extra feature on an official website. Web
2.0 enables interaction for the audience. These make it possible for audience to engage in
activities. For example commenting on songs and interacting with stars via twitter. The internet
has evolved from its previous web 1.0 which only allowed the audience to absorb information
and only inform them. Web 2.0 has impacted the music industry as it allows the artists’ image
to be promoted widely and for them to be establish.