2013 Annual Australian & New Zealand Weight Loss Leaders Summit - Gold Coast - Melbourne - Sydney - www.weightlossinstitute.com.au
Brad Hauck is called ‘Mr Web Marketing’ because he has helped clients achieve millions of dollars worth of sales online. Brad will show you how to:
Build a repeatable marketing system that can easily get you more business than you can handle.
Learn the 7 simple steps can turn your marketing into a lead generation machine that can’t be stopped.
How to leverage Google, email & social media in just minutes a week.
Discover how to get awesome search engine rankings.
Why trust is the new commodity online and how to build unbeatable trust with visitors.
Share internet marketing secrets that require little to no $$$ upfront.
4. www.twi%er.com/mrwebmarke/ng
facebook.com/mrwebmarke/ng
www.mrwebmarke/ng.com
Billions?
“In
2011,
the
online
shopping
market
in
Australia
reached
$13.6
billion
and
will
grow
at
12.6%
CAGR
to
$21.7
billion
by
2015.”
“Recent
research
has
indicated
that
world-‐wide
ecommerce
including
online
retail
sales
will
increase
by
13.5%
annually
for
the
next
four
years.
Reaching
an
es/mated
$1.4
trillion
by
2015.”
7. www.twi%er.com/mrwebmarke/ng
facebook.com/mrwebmarke/ng
www.mrwebmarke/ng.com
Pre
Purchase
Purchase
Post
Purchase
Research
BuyingSupport
8. www.twi%er.com/mrwebmarke/ng
facebook.com/mrwebmarke/ng
www.mrwebmarke/ng.com
1.
Learn
what
the
search
engines
want
and
give
it
to
them!
9. www.twi%er.com/mrwebmarke/ng
facebook.com/mrwebmarke/ng
www.mrwebmarke/ng.com
56%
Approximate
Clicks
from
#1
on
Google
10. www.twi%er.com/mrwebmarke/ng
facebook.com/mrwebmarke/ng
www.mrwebmarke/ng.com
Find
the
Right
Keywords
Lead
with
the
words
that
you
want
people
to
find
you
for.
Google
Insights
/
Keyword
Tool
12. www.twi%er.com/mrwebmarke/ng
facebook.com/mrwebmarke/ng
www.mrwebmarke/ng.com
Fix
Your
SEO
Fill
in
Unique
Titles,
Meta
tags,
content
that
uses
your
keywords
13. www.twi%er.com/mrwebmarke/ng
facebook.com/mrwebmarke/ng
www.mrwebmarke/ng.com
Title
<title>Gold Coast Accountants for Businesses - Joe Walsh & Associates Business Accountants Gold Coast</title>
<meta name="keywords" content="accountants, gold coast accountant, gold coast accountants, business accountants,
gold coast business gold coast accountants, accountants, gold coast, accounting">
<meta name="description" content="As Gold Coast Business Accountants concentrating on business tax, we work with
business owners and directors in the areas of Financial Management, Company Secretarial, Compliance, Accounting and
Management Reporting, Strategic Advice, Corporate Finance, Corporate Tax, Exit Strategy, Business Sale Planning. Call
our Gold Coast accountants and financial planners today on 07 5585 8555.">
Descrip/on
On
Page
In
Google
14. www.twi%er.com/mrwebmarke/ng
facebook.com/mrwebmarke/ng
www.mrwebmarke/ng.com
Use
in
Titles,
Meta
tags,
Headings,
Content
&
Footer
links
Using
Keywords
15. www.twi%er.com/mrwebmarke/ng
facebook.com/mrwebmarke/ng
www.mrwebmarke/ng.com
Qn?
Do
you
know
whether
you
have
completed
the
SEO
on
every
page
on
your
website?
Search
for
site:www.
16. www.twi%er.com/mrwebmarke/ng
facebook.com/mrwebmarke/ng
www.mrwebmarke/ng.com
2. Build
a
system
of
sites
linking
to
you.
17. www.twi%er.com/mrwebmarke/ng
facebook.com/mrwebmarke/ng
www.mrwebmarke/ng.com
Why
Link?
A
large
%
of
the
search
engines
formula
relates
to
links
18. www.twi%er.com/mrwebmarke/ng
facebook.com/mrwebmarke/ng
www.mrwebmarke/ng.com
Votes
Each
link
is
like
a
personal
recommenda/on
that
you’re
the
expert
19. www.twi%er.com/mrwebmarke/ng
facebook.com/mrwebmarke/ng
www.mrwebmarke/ng.com
32 per Day = .96 sales 700 per Day = 21 Sales
The
Effects
of
Link
Building
20. www.twi%er.com/mrwebmarke/ng
facebook.com/mrwebmarke/ng
www.mrwebmarke/ng.com
Where
to
Build
Links
Directories,
Ar/cles,
Social
Bookmarks,
Blog
comments,
Forums,
Mini
sites,
Web
2.0
sites
21. www.twi%er.com/mrwebmarke/ng
facebook.com/mrwebmarke/ng
www.mrwebmarke/ng.com
Examples
Directories
Ar/cles
Social
Bookmarks
Blog
comments
Web
2.0
sites
22. www.twi%er.com/mrwebmarke/ng
facebook.com/mrwebmarke/ng
www.mrwebmarke/ng.com
How
Many
Links?
Local
market
300-‐400
/mth
Na/onal
market
1500
up
/mth
25. www.twi%er.com/mrwebmarke/ng
facebook.com/mrwebmarke/ng
www.mrwebmarke/ng.com
3.
Create
a
social
media
explosion
around
your
business.
26. www.twi%er.com/mrwebmarke/ng
facebook.com/mrwebmarke/ng
www.mrwebmarke/ng.com
Try
Social
Media
Not
all
sites
will
work
for
your
business
or
market.
27. www.twi%er.com/mrwebmarke/ng
facebook.com/mrwebmarke/ng
www.mrwebmarke/ng.com
Like
It!
Because
it’s
social,
you
should
enjoy
using
it.
Use
it
oden.
28. www.twi%er.com/mrwebmarke/ng
facebook.com/mrwebmarke/ng
www.mrwebmarke/ng.com
Most
Powerful
Facebook
LinkedIn
Twi%er
Market-‐centric
-‐
Ning
29. www.twi%er.com/mrwebmarke/ng
facebook.com/mrwebmarke/ng
www.mrwebmarke/ng.com
Profiles
Complete
your
Profiles
on
as
many
social
media
sites
as
you
can
with
a
link
back
to
your
website
Guaranteed
Results
on
Page
#1
30. www.twi%er.com/mrwebmarke/ng
facebook.com/mrwebmarke/ng
www.mrwebmarke/ng.com
Social
Traffic
Regular
pos/ngs
bring
traffic
to
your
website
or
links
31. www.twi%er.com/mrwebmarke/ng
facebook.com/mrwebmarke/ng
www.mrwebmarke/ng.com
4. Build
a
list
by
giving
something
away.
32. www.twi%er.com/mrwebmarke/ng
facebook.com/mrwebmarke/ng
www.mrwebmarke/ng.com
Give
It
All
Away
Give
something
away
in
exchange
for
name
&
email.
Nothing’s
free!
Never
have
completely
free
stuff
without
something
in
exchange.
33. www.twi%er.com/mrwebmarke/ng
facebook.com/mrwebmarke/ng
www.mrwebmarke/ng.com
$$$
in
the
List
Is the money $$
$ in the list?
34. www.twi%er.com/mrwebmarke/ng
facebook.com/mrwebmarke/ng
www.mrwebmarke/ng.com
Different
Lists
Facebook,
Email,
Twi%er,
SMS,
Offline
They’re
all
lists.
Use
one
or
a
combinaDon.
35. www.twi%er.com/mrwebmarke/ng
facebook.com/mrwebmarke/ng
www.mrwebmarke/ng.com
Living
Lists
A
list
that’s
unused
in
6
mths
is
a
dead
list.
Work
with
your
list.
Tips,
Offers,
NewsleGer,
How
to,
New
gadgets,
Videos,
Training
37. www.twi%er.com/mrwebmarke/ng
facebook.com/mrwebmarke/ng
www.mrwebmarke/ng.com
Content
is
King
Learn
to
love
to
write
or
hire
someone
who
does!
New
and
varied
typed
content
shows
experDse,
links
back
to
you
&
allows
different
audiences
to
discover
you.
38. www.twi%er.com/mrwebmarke/ng
facebook.com/mrwebmarke/ng
www.mrwebmarke/ng.com
Expand
your
Site
Home
Page
Services
Mini
Website
Products
Service 4
Service 5
Product 2
Service 3
Service 1
Service 2
Product 3
Product 5
Product 1
Product 4
About Us
More
More
More
More
39. www.twi%er.com/mrwebmarke/ng
facebook.com/mrwebmarke/ng
www.mrwebmarke/ng.com
Mulbple
Ways
of
Publishing
Web
pages,
Videos,
Press
releases,
Social
networking,
Twi%er,
Ar/cle
submissions,
MP3
Podcasts,
Ebooks,
PDF
files,
Word
docs
and
more…
40. www.twi%er.com/mrwebmarke/ng
facebook.com/mrwebmarke/ng
www.mrwebmarke/ng.com
Mini
Sites
Unique
content,
5-‐10
pages,
use
Wordpress,
Unlimited
sites
on
HostGator
41. www.twi%er.com/mrwebmarke/ng
facebook.com/mrwebmarke/ng
www.mrwebmarke/ng.com
More
Content
More
Traffic 12,703 keywords
42. www.twi%er.com/mrwebmarke/ng
facebook.com/mrwebmarke/ng
www.mrwebmarke/ng.com
6. Video
everything
and
share
it
with
the
world.
43. www.twi%er.com/mrwebmarke/ng
facebook.com/mrwebmarke/ng
www.mrwebmarke/ng.com
On
the
Rise
People
are
watching
more
online
video
content.
44. www.twi%er.com/mrwebmarke/ng
facebook.com/mrwebmarke/ng
www.mrwebmarke/ng.com
The
King!
Owned
by
Google.
Loved
by
Google!
45. www.twi%er.com/mrwebmarke/ng
facebook.com/mrwebmarke/ng
www.mrwebmarke/ng.com
30sec
-‐
2
min
Produce
short
videos
for
maximum
results
46. www.twi%er.com/mrwebmarke/ng
facebook.com/mrwebmarke/ng
www.mrwebmarke/ng.com
Where
to
Start?
10
Most
Commonly
Asked
Ques/ons
10
Most
Common
Problems
How
to
Product
demonstra/on
Service
demonstra/on
47. www.twi%er.com/mrwebmarke/ng
facebook.com/mrwebmarke/ng
www.mrwebmarke/ng.com
3
Step
Formula
1.
Introduce
yourself
2.
Content
of
video
3.
Re-‐introduce
yourself
and
how
they
can
contact
you.
49. www.twi%er.com/mrwebmarke/ng
facebook.com/mrwebmarke/ng
www.mrwebmarke/ng.com
7. Plan
to
succeed
quickly
and
efficiently.
50. www.twi%er.com/mrwebmarke/ng
facebook.com/mrwebmarke/ng
www.mrwebmarke/ng.com
That
Qn??
What
am
I
going
to
write
about?
51. www.twi%er.com/mrwebmarke/ng
facebook.com/mrwebmarke/ng
www.mrwebmarke/ng.com
Plan
it
out
Pick
a
topic
for
every
month
of
the
year.
52. www.twi%er.com/mrwebmarke/ng
facebook.com/mrwebmarke/ng
www.mrwebmarke/ng.com
A
Week’s
Worth
Divide
up
your
tasks
into
a
repeatable,
outsourcable
series.
55. www.twi%er.com/mrwebmarke/ng
facebook.com/mrwebmarke/ng
www.mrwebmarke/ng.com
7
Steps
Fix
your
SEO
Start
Link
Building
Get
Involved
with
Social
Media
Build
a
List
Publish
More
Content
Record
&
Share
Videos
Plan
to
Succeed
Repeat
56. www.twi%er.com/mrwebmarke/ng
facebook.com/mrwebmarke/ng
www.mrwebmarke/ng.com
What
Next?
I
want
to
leave
you
with
the
informabon
so
you
can
make
more
money
business,
uncover
hidden
profits
you
never
knew
about
and
live
befer
business
lives.
How?
57. • 9 modules
• Videos
• Workbooks
• Flowcharts
Train Yourself or a Staff Member!
My training will teach what works and how to apply it so you
can sell more products and get more clients.
Learn everything you need to know about how to get more
business online and cut out all the “fluff”
Learn How to Promote Your Business Online
67. • 9 modules
• Videos
• Workbooks
• Flowcharts
Train Yourself or a Staff Member!
My training will teach what works and how to apply it so you
can sell more products and get more clients.
Normally: $1733
Learn How to Promote Your Business Online
Today Only: $1125 or 9 Payments
of $130 via CC
68. • 9 modules
• Videos
• Workbooks
• Flowcharts
Offer 1
Today Only: $1125 or 9
Payments of $130 via CC
Normally: $1733
Optimise your Website and Drive it up
the Search Engines
Today Only: $2000 or 4
Payments of $500 via CC
Normally: $3300
• Basic Onsite Local SEO
• MASSIVE link building package
• 3mths
• 480+ Articles
• 4800_ Forum profiles
• 60 Press releases
• 720 RSS feeds
•
x 3 months
• Web 2.0 4800+
• 600+ Social bookmarks
• social networks 480+
• 3000+ wikis
• .edu wikis 240
• 3 urls + 10 keywords
Bonus:
Clickcademy.com
access
(100
training
videos)
Bonus:
1
hr
Skype
Marke/ng
Review
Only
$20
Offer 2