2. Introduction
In this slide show, I will identify five products from
a brand by the image, personal values, beliefs,
and something that has influenced me to buy this
product.
Also, I’ll explain my purchasing habits and trends
of my items.
6. Product 1: Nike Sport Shorts
Image/Perception: When I wear this product, people
would accept me as a sporty person with experience of
sports.
Personal Values: Athleticism – Enjoys sports; physically
active and strong.
Beliefs connected: This product makes me seem more
athletic than I really am and good at sports.
7. Nike Sport Shorts
Things that may have influenced me: Friends &
Parents - Playing basketball with just comfortable
shorts didn’t seem so ‘professional’. I wanted real
basketball shorts. Also, the reason why I wanted a
product from Nike is because Nike is known to
have the best quality of sports equipments.
How this product contributes to my identity: By
defining to people about me that I enjoy sports
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8. Product 2:Converse All-Star Shoes
Image/Perception: A little bit school-looking but
somehow rebellious. This product could be in the
middle of the image of ‘nerd’ and ‘being cool’. I
didn’t want to wear running shoes to school. It was
too heavy, and it was dull & boring.
Personal Values: Conformity and image are the
personal values that describe this product. First of
all, the product itself is well-known so many people
wear the same kind of shoes which eventually
leads to the desire of conforming. Second, I think
some people buy these to change their image; to
change the feeling people get when they first see
them.
9. Converse All-Star Shoes
Beliefs Connected: When you see a person that is
wearing Converse shoes, it is easily assumed that
you are actually ‘cooler’ than some others. You
believe that the person is cool only by looking at
their shoes and how they dress. Wearing running
shoes to school and wearing a converse sneaker
gives different feelings.
Things that may have influenced me: I think I
decided to buy these shoes because of my friends;
all my friends possessed at least one pair of
converse shoes. I cared about conformity because
I didn’t want to be left out.
Continue
10. Converse All-Star Shoes
How this product contributes to my identity: This
shows others that I am a person who is just like
them; wearing the same kind of shoes by
conforming.
Continue
11. Product 3:Morning Glory Writing
Notebook
Image/Perception: It shows the importance of
learning for me. I value my education and I use my
writing notebook to study. I had a big test to
study.
Personal Values: Learning and Knowledge - using
a writing notebook often means I study for a
certain subject. I value my education because of
my future.
Beliefs connected: When people see me with this
product, they must think of me as a person who
has good grades and who is likely to be smart
more than I really am. They will believe that I study
12. Morning Glory Writing Notebook
Things that may have influenced me: Parents &
Myself – I definitely value my learning so I wanted
a writing notebook so that I could study my
subjects. The reason why I chose this brand was
because my parents wanted to buy the best
quality of product for my education and the brand
‘Morning Glory’ has a great quality of paper and
other designs inside.
How this product contributes to my identity: It
shows people that I’m a person who studies and
likes to get good grades.
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13. Product 4: Apple iPod-Touch
Image/Perception: Rich, early adapted, simple,
setting the fashion/following fashion, smart. *iPod
Touch is not a cheap item. It’s a new kind of
fashion for everyone; and it’s simple because it
contains variety of applications with the exception
of listening to music. It might give others that I’m a
kind of person who conforms and is not left out in
the new styles which I am actually not. Also, the i-
Touch is popular among business men because is
light and useful for their work. I bought this
because my previous music player was broken
and I had always wanted one.
14. Apple iPod-Touch
Personal Values: It would be change, conformity,
wealth and possibly organization. For change, it
shows that I don’t like to stay the same and want
what others have; changing my items. Almost
everyone around me has an iPod Touch. Since
numerous people had it, I wanted to conform with
them. iPod Touch is not a cheap item; for people
who want to be shown wealthy iPod might be an
item they would possess. iPod touches are useful
for organization because of all the applications you
can download to organize your everyday life.
Continue
15. Apple iPod-Touch
Beliefs connected: Apple is a trustworthy company
and has been known for many of its products. I
thought the quality would be the best if I bought a
music player from the Apple store – if it’s broken, I
can repair it easily and it has a credible warranty.
Things that may have influenced me: Friends – all
of my friends possessed the iPod touch and I
didn’t want to be left out.
Continue
16. Apple iPod Touch
How this product contributes to my identity: This
product shows others that I prefer to be organized
by technology and that I have enough money to
afford this item.
Continue
17. Product 5: McDonalds Double-Cheese
Burger
Image/Perception: The brand McDonalds is not
such a big deal to buy one for the people around
us. First of all, McDonalds is a great example for a
junk food. Also, it is mostly eaten by business men
who like to spare time for their work. Many
students enjoy burgers from McDonalds; mostly
college students.
Personal Values: Frugalness & Organization –
McDonalds is not a fancy expensive restaurant.
People who like to spare their time are the ones
who manage their schedule and organize their
duty.
18. McDonalds Double-Cheese Burger
Beliefs connected: McDonalds’ burgers are fairly
cheap compared to other restaurants and is a
suitable place for quick meals. I had to meet
somebody at the moment and I believed that this
burger won’t take long to finish.
Things that may have influenced me: Friends –
When I’m with friends we often do not waste our
time on eating because we have other activities to
do. We try to spare time.
Continue
19. McDonalds Double-Cheese Burger
How this product contributes to my identity: It
shows that I don’t like to waste time eating and
that I don’t really care about what kind of healthy
and nutritious food I consume.
Continue
