This report provides a concise overview of the Haircare market in India. After reading this report, you will understand the size of the market, the economic, demographic, and behavioural trends that will drive its evolution and the leading players within the market, allowing you to plan effectively for the future.

1. Market Reports On India
Market Focus: Trends and Developments in the
Haircare Sector in India
www.marketreportsonindia.com

2. Summary
Product Synopsis
This report provides a concise overview of the Haircare market in India.
After reading this report, you will understand the size of the market, the
economic, demographic, and behavioural trends that will drive its
evolution and the leading players within the market, allowing you to plan
effectively for the future.
Introduction and Landscape
Why was the report written?
This overview of the consumer and market dynamics of the Indian
Haircare sector allows new entrants and established players to gain rapid
and comprehensive insight into the current state of the market and
identify the key trends that will drive growth in the coming years.
Contact No: +91.22.27810772, 27810773 Email Id : info@marketreportsonindia.com

3. What is the current market landscape and what is changing?
Haircare market in India displayed positive trend during 2007-2012, as
the global economic slowdown had a minimal impact. Young consumers
are driving the demand for Haircare products such as hair gels,
hairsprays and waxes
What are the key drivers behind recent market changes?
India’s fast growing economy, high proportion of youth population, and
the increasing influence of western lifestyles is changing the
consumption pattern of Haircare products. Furthermore, rising
disposable income of the middle income group is driving the demand of
premium products
.
Contact No: +91.22.27810772, 27810773 Email Id : info@marketreportsonindia.com

4. What makes this report unique and essential to read?
This report brings together consumer insight and market data to provide a
comprehensive brief of the Indian Haircare sector. This allows for the
rapid identification of key growth opportunities across 4 Haircare
categories and their packaging. With rising disposable income, beauty
related aspiration sales have soared in India. High earning consumers are
willing to trade up to premium products.
Key Features and Benefits
Analysis of consumer behaviour, economic conditions, and demography
reveals emerging opportunities in the Haircare sector.
Key growth categories are highlighted by analysing the market dynamics
of 4 Haircare categories.
Email Id : info@marketreportsonindia.comContact No: +91.22.27810772, 27810773

5. An overview of packaging trends in the Indian Haircare sector is provided,
including primary packaging material and type, packaging closures, and
outer packaging.
Key Market Issues
The major reason behind Convenience Stores being the most preferred
destination is their presence near residential areas and the discounts
they offer to attract customers. Relatively fewer number of Hypermarket
chains in India also favor sales at Convenience stores.
Mid-Lifers have highest share of heavy frequency use of Haircare
products such as hair serum, keratin treatment and hair repair. Older
consumers have greater consumption of Hair colorants and Hair oil.
Contact No: +91.22.27810772, 27810773 Email Id : info@marketreportsonindia.com

6. Haircare companies have come up with products that enhance
masculinity and have designed sales campaigns to attract male
consumers. Haircare products such as Brylcream, Setwet hair gel, Gatsby
styling wax highlights masculinity of the product in scent and style thus
increasing its appeal to men.
With rising disposable income, beauty related aspiration sales have
soared in India and these high earning consumers are willing to trade up
to premium products. The Haircare companies are also consistently
adding more products to their premium categories to meet this demand.
Private Label penetration is highest in the Styling Agents category
followed by Shampoo in Indian Haircare market. Younger population
looking for low-cost styling agents such as styling creams and waxes, hair
gels, hair sprays is driving private label growth in the category as the
youngsters are willing to try retailer brands.
Email Id : info@marketreportsonindia.comContact No: +91.22.27810772, 27810773

7. Table of Contents
Country Context
* Growing young population with higher disposable income is driving
growth in the consumer market
- Convenience stores are the primary distribution format for Health &
Beauty product sales
* Convenience Stores are preferred outlets for purchasing Haircare
products in India
Sector Analysis
* Haircare Market in India will register strong growth in value and
volume terms
* Hair Colorants and Styling Agents will record the highest growth
during the forecast period
* Styling Agents, especially hair oil, is driving growth in the overall
Haircare market, while increased use of shampoos in rural areas is also
contributing to growth
* Hair colorants category will the record fastest growth during 2012-
2017
-
Contact No: +91.22.27810772, 27810773 Email Id : info@marketreportsonindia.com

8. To know more :
Market Focus: Trends and Developments in the
Haircare Sector in India
Contact Us :
Toll Free US : 1-866-279-8368
India : +91.22.27810772, 27810773
info@marketreportsonindia.com
www.marketreportsonindia.com