Grand Master Ciarfella, Founder and CEO of United Martial Arts Centers, has run successful summer camps for years. He'll take you through some tips and tricks, and how to flip challenges on their head!
2. Why do Summer Camp?
To give our community a safe, clean, fun place for
their children to experience the BEST Summer
Camp ever!
To Generate substantial income during “SLOW”
Months.
Feeder for an After School Program
3. Income Generator
How do you justify the costs VS ROI Return on
Investment
If you school is open from 10:00am – 8:00pm how
many hours is it actually in use?
Solution Summer Camp
Most schools find the summer time to be slower
because many people go on vacation or take time off.
Solution Summer Camp
5. How to Flip the Biggest Challenges
on their Head!
How do I keep costs low?
1. Employees: 10:1 Ratio. Hire from with in
2. FREE Employees - C.I.T’s Counselors in Training:
12-13 year olds who will be in the program who you
give responsibility to. They are your future summer
camp employees
3. Field Trips – some school owners walk to outside
activities. We use vans that we own. If you do not
own vehicles you can hire outside transportation.
6. What the heck do we do all day?
Here is an example of our weekly themes:
6/24-6/28– Jedi Sword Training (Focus)
Students will experience Gumdo (Korean Sword Training) This is where
the Jedi got their skills.
7/1-7/5– Flips and Tricks (Perseverance)
Martial Arts with gymnastics! These techniques will make you the BEST
Demo team member.
7/8-7/12– Championship Week (Spirit)
Learn competition style forms, breaking and sparring. Win a medal at the
in school championship.
7/15-7/19– Demo Week (Team Work)
Students will learn Demonstration style techniques, develop teamwork
and put on a demonstration for their parents, friends and family
Friday.
7. Weekly Themes
7/22-7/26–Olympics Week (Courtesy)
Taekwondo is an Olympic Sport. Students will learn how to compete
and train like they are going to the Olympics. Students will have an in
school competition and win a medal.
7/29-8/2–Leadership Week (Selflessness)
Confidence and Leadership are skills every child needs to be successful
in life! We will be focusing on Team Building and Leadership Skills
this week.
8/5-8/9–Rank Advancement (Indomitable Spirit)
For all the students who have missed class and need to be tip tested
this is the perfect week to come. All students will receive ALL 4 tips
this week and graduate to the next rank.
8/12-8/16–Make a Martial Arts Movie Week (Humility)
All students will Star in a Martial Arts Movie. Friday will be the Red
Carpet Premier and Academy Awards will be presented.
8. What the heck do we do all day?
Daily Summer Camp Activities
7:30 – 9:00am Drop off and quite activities; board games
9 am students start changing out for class
9:30 one group does character development discussion and
game The other group does class 10:30. They switch 11:30.
Games are played with outs.... So the kids that get out go
change and get ready for lunch
12 noon. Lunch
12:45. Quiet reading time. Big kids read Some big kids
reads to little ones
1:30 - 2:15 One group does crafts. The other does physical
games
9. What the heck do we do all day?
2:15- 3:00pm Switch
3:00 pm Snack and changing out for afternoon class
3:30 -4:30. One group does class. The other does outside
games. After noon class is the special class swords,
nunchucks Bo staff etc weekly theme relate
5:00pm Changing and group discussions about weekly
theme. Perseverance , courage, respect, etc.
5-6:00pm Quiet play. Board games etc preparing for
pickup
This is for Monday, Wednesday, Friday.
Tues & Thursday are outside days
10. Best Practices and Tip for a Fool
Proof Summer Camp
Do your due diligence and contact your attorney about
YOUR STATES LAWS concerning summer camp
My suggestion is that if you can avoid licensing do so.
If you go down that road there is no going back and
you open the door to the state coming in and closing
you down. I have been doing summer camps for
almost 20 years with out a hitch.
11. How & When to Promote
Summer Camp…NOW!!!!
Promote from within to start
SIGN UP SHEET NOW! Weeks with themes & How many spots left
EMAIL Campaign – early bird registration with link to CWAY summer camp
registration page & automatic promotions
February 1st – March 31st Only $179.00
April 1st – May 31st Only $189.00
June 1st - $199.00
FACEBOOK POSTS
FACEBOOK SUMMER CAMP PAGE
REFERRAL CONTEST
FREE SUMMER CAMP ASK ME HOW?
Refer a friend for at least 6 weeks of summer camp and
Get a week FREE
12. How Championsway will help
Promote Summer Camp
New Summer Camp Promotion Landing Page
Themed as the perfect way to spend Summer this year for those who prefer activity,
excitement, and experiences
Promotional Emails
Email Campaigns that run from February to June
Emails intended to be sent to all contacts (Active, Former, and Leads)
Note: Email Template(s) copy can be “recycled” to promote your own specific school
offers and/or to include promo code
Summer Camp Promotion Facebook Cover Photo
2 Facebook Cover Photos to promote the Early Bird and Summer Special promotion
Included copy and direct link to drive visitors to the landing page
Summer Camp Social Posts
8 Facebook Social posts that run from February to June
Image and copy meets Facebook “Boost” requirements