The document analyzes existing album covers, posters, and websites for several bands such as Take That, Kasabian, The Enemy, and U2. Common themes that emerge are the use of consistent fonts, imagery, colors and styles across a band's various materials to create a recognizable brand identity. This consistency helps audiences associate the visuals with the band and increases their success. However, breaking from tradition with an unconventional or unique design as U2 did with their album "No Line on the Horizon" can also be an effective strategy. Overall, the document advocates for using techniques like consistency or originality, depending on the genre and artist, to make promotional materials effectively represent and promote a band.

1. Existing Digipacks. Sophie Barber

2. Take That- Album Covers

3. Take That- Single Covers Take That- Website

4. Take That- Posters and overall analysis All the previous images all relate to each other. “The Circus” album and tour poster all have similar imagery on them. This is good because an audience would recognise it as Take That and that album. The imagery on these posters and CDs are all related to the title of their new release, with them doing things that things that are typical of a circus. The previous album and singles also relate to each other as the imagery is similar. The four of them are walking together and it is them four that are recognised for the band. As this was their comeback album it seems fitting for them to all be walking together as it gives the impression there coming back together and walking towards something that could be successful again.

5. Kasabian- Album Covers Kasabian UK Website- Imagery matches that of new album.

6. Kasabian- Poster and analysis The three albums and the poster to the left all have something in common. The font never changes on things that relate to Kasabian, it is on every album and poster so that people recognise it as them. This is effective as fans and audiences get to know certain bands by images or fonts and this works well with Kasabian. The album is effective as it is called “Empire” and the imagery is a like a King from a pack of cards and Kings are sometimes related to Empires, also the image looks similar to Jesus which also could be related to Empires. The first album called “Kasabian” is black with a strange image on the front which looks a bit mysterious. This is effective with being a first album as people do not know what to expect and this gives nothing away and makes people wonder more. The third one has an image of the band on there but again is a bit different and would make the audience wonder.

7. The picture to the right is a picture I took myself when at an oasis concert as The Enemy were one of the support acts. It again shows the band name in the same font they use on their albums and for their band image. These two images on the left and right are the front covers of two albums from the band The Enemy. They both have a similar colour scene and the same font, building up a recognisable image of the band.

8. This is an image taken from their website. It shows again how the band have used similar features that are recognisable to them. These are two singles from their new album, both again similar to the album covers and other media items of theirs. A popular poster of the band. All of the bands product represent each other. They are all similar in colour, font type and genre. With most things being greyscale or dark it gives the impression of mystery of the band. The Enemy are a popular indie band that a lot of people like and these covers are effective not to give to much away.

9. U2 Album Covers

10. U2 Tour Posters and website home page.

11. U2 Single covers from different albums. All the U2 products tend to have the band members across them all apart from their new album. The single covers also do the same. It is only the new album “No Line on the Horiczon” that does not show the band on the cover however the back does. This is a common trend across the products, as well as their titles which are similar to each other. This is good as the band are well recognised across the world and their imagery helps to identify them a lot better and helps in their success. The newer products are much more modern and effective as they are uncoventional to what the band have usually had as imagery and titles.