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The challenges
       of setting up
        a new IXP:
  feedback from France-IX

            Franck Simon


MENOG12@Dubai
1/9


                             The story behind

• In 2009, the peering market in Paris was fragmented: around 10 existing
  IXPs with various business models.

• One IXP after the other came to live.

• None tried to set interconnections to gather and increase the traffic.

• French operators were peering abroad on wider and more efficient IXPs.

• A survey and a workgroup called Pheonix fostered the change.

• The survey showed that the market was longing for one big federative IXP.

        That’s when the idea of France-IX was born
2/9


                          A challenging start

• But it wasn’t an easy road.

• Among the challenges overcomed:

   ⇒ Convince the first partners to help out: datacenters providing free racks
     for 3 years, operators supplying dark fibers between the POPs.
   ⇒ Deploy a solid infrastructure without cash on day-one.
   ⇒ Conduce people to believe and to connect (pilot phase).
   ⇒ Have a legal structure set off.
   ⇒ Deliver the quality of services expected (and promised).

• Now more than 180 members are connected, both French and
  foreign parties
3/9


                       5 tips to share



1/   Ask yourself the right questions before engaging the project

2/   Get support

3/   Always keep in mind it’s a business

4/   Be and remain independent and neutral

5/   Publicize your services
4/9


                    Is the market ready for it?

• Knowning your market is prior to anything:
    ‘What would my customers want, when, where and how?’
   You have the answers. Then start planning.

• France-IX was designed and formed upon the results of a
  market survey and we knew:
   ⇒ What the potentiel members wanted
   ⇒ If they were ready to pay for the services
   ⇒ Whether they were firmly interested in getting connected soon or not



Advice #1:   Ask yourself the right questions before moving on
5/9


       How to have a working infrastructure without cash?

• In our case, the founding members:
   ⇒ Provided human ressources for the first 2 years + donated equipment
   ⇒ Paid the invoices for 1 whole year while France-IX was saving up all the
     recurring costs
   ⇒ Were paid back once the organisation was strong enough (2nd year)
   ⇒ Attended weekly board meetings over the phone (and still do!)
   ⇒ Helped establishing partnership with third parties

• This investment from the founding members gave legitimacy to
  the project because a) they were well-known actors b) putting
  their names and reputation on the line.

         Advice #2:       Seek and get the support you need
6/9


                    How to make sure the IXP will last?

• Whether your IXP aims to be a non-lucrative association or a mixed structure
  with shareholders, you have to make money to run on the long term.
                ALL FREE MODELS HAD TO STOP IN FRANCE

• We strongly believe in the paid model which enables you to stay independent
  and not to rely on external helps like public funding. So we implemented a
  pricing with equal conditions for each and every member.

• At the end of the day, your IXP will survive and then thrive if you treat it like
  any other commercial entity:
    ⇒ Satisfy your members: they should agree to pay such a price for such quality
    ⇒ Motivate your staff with enthusiastic projects and a career plan
    ⇒ Stay aligned with your environment: competition, suppliers, regulation bodies….


          Advice #3:         Always keep in mind it’s a business
7/9


             How to STILL make sure the IXP will last?

• We often hear that neutrality is a key to success. In the IXP sector, it
  is a common truth.

• Neutrality means various interests force against each other to find an
  equilibrium.

• Our administration board consists of datacenters, operators and
  CDN. They are elected for 3 years. The board is renewed every year
  by a third.

• Every member has an equal vote inside the association. The
  association owns entirely the commercial entity.

      Advice #4:       Be and remain independent & neutral
8/9


                     How to keep on expanding?
• You can set the best IXP ever possible, without communication, the
  business won’t take off.

• France-IX set up a reseller program (cf. presentation done during Euro-
  IX 21)

• Communication is part of France-IX’s DNA:
    ⇒ Communication through the events = get known
    ⇒ Public relations = get known and ensure they still speak about you
    ⇒ Website = corporate image
    ⇒ Newsletters, mailing lists and social networks = deliver content and stay
      in touch with the members

• It’s a steady and perpetual process

                 Advice #5:         Publicize your services
9/9


                                Conclusion
•   In less than 3 years, France-IX managed to connect over 180 parties
    (including Middle-East operators such as Etisalat and Hotnet) to its
    infrastructure and to exceed 150 Gbps of traffic

•   France-IX concluded 5 partnerships with other regional, national and
    international IXPs

•   While there was a gap to be filled on the French market, France-IX’s success
    is not entirely due to this fact.

•   France-IX’s team has worked hard to develop the adequate services, attract
    and build the community and be independent.

•   Every market is different and nobody holds the truth but there’s a generic
    trend and a common sense to follow.

•   France-IX’s team is here to meet you and discuss this topic furthermore
    during breaks and socials.
Questions ?

Thank you for your attention




                   Franck SIMON
                   fsimon@franceix.net
                   info@franceix.net
                   +33 (0)1 70 61 9771




       MENOG12@Dubai

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France-IX - Feedback from a young IXP

  • 1. The challenges of setting up a new IXP: feedback from France-IX Franck Simon MENOG12@Dubai
  • 2. 1/9 The story behind • In 2009, the peering market in Paris was fragmented: around 10 existing IXPs with various business models. • One IXP after the other came to live. • None tried to set interconnections to gather and increase the traffic. • French operators were peering abroad on wider and more efficient IXPs. • A survey and a workgroup called Pheonix fostered the change. • The survey showed that the market was longing for one big federative IXP. That’s when the idea of France-IX was born
  • 3. 2/9 A challenging start • But it wasn’t an easy road. • Among the challenges overcomed: ⇒ Convince the first partners to help out: datacenters providing free racks for 3 years, operators supplying dark fibers between the POPs. ⇒ Deploy a solid infrastructure without cash on day-one. ⇒ Conduce people to believe and to connect (pilot phase). ⇒ Have a legal structure set off. ⇒ Deliver the quality of services expected (and promised). • Now more than 180 members are connected, both French and foreign parties
  • 4. 3/9 5 tips to share 1/ Ask yourself the right questions before engaging the project 2/ Get support 3/ Always keep in mind it’s a business 4/ Be and remain independent and neutral 5/ Publicize your services
  • 5. 4/9 Is the market ready for it? • Knowning your market is prior to anything: ‘What would my customers want, when, where and how?’ You have the answers. Then start planning. • France-IX was designed and formed upon the results of a market survey and we knew: ⇒ What the potentiel members wanted ⇒ If they were ready to pay for the services ⇒ Whether they were firmly interested in getting connected soon or not Advice #1: Ask yourself the right questions before moving on
  • 6. 5/9 How to have a working infrastructure without cash? • In our case, the founding members: ⇒ Provided human ressources for the first 2 years + donated equipment ⇒ Paid the invoices for 1 whole year while France-IX was saving up all the recurring costs ⇒ Were paid back once the organisation was strong enough (2nd year) ⇒ Attended weekly board meetings over the phone (and still do!) ⇒ Helped establishing partnership with third parties • This investment from the founding members gave legitimacy to the project because a) they were well-known actors b) putting their names and reputation on the line. Advice #2: Seek and get the support you need
  • 7. 6/9 How to make sure the IXP will last? • Whether your IXP aims to be a non-lucrative association or a mixed structure with shareholders, you have to make money to run on the long term. ALL FREE MODELS HAD TO STOP IN FRANCE • We strongly believe in the paid model which enables you to stay independent and not to rely on external helps like public funding. So we implemented a pricing with equal conditions for each and every member. • At the end of the day, your IXP will survive and then thrive if you treat it like any other commercial entity: ⇒ Satisfy your members: they should agree to pay such a price for such quality ⇒ Motivate your staff with enthusiastic projects and a career plan ⇒ Stay aligned with your environment: competition, suppliers, regulation bodies…. Advice #3: Always keep in mind it’s a business
  • 8. 7/9 How to STILL make sure the IXP will last? • We often hear that neutrality is a key to success. In the IXP sector, it is a common truth. • Neutrality means various interests force against each other to find an equilibrium. • Our administration board consists of datacenters, operators and CDN. They are elected for 3 years. The board is renewed every year by a third. • Every member has an equal vote inside the association. The association owns entirely the commercial entity. Advice #4: Be and remain independent & neutral
  • 9. 8/9 How to keep on expanding? • You can set the best IXP ever possible, without communication, the business won’t take off. • France-IX set up a reseller program (cf. presentation done during Euro- IX 21) • Communication is part of France-IX’s DNA: ⇒ Communication through the events = get known ⇒ Public relations = get known and ensure they still speak about you ⇒ Website = corporate image ⇒ Newsletters, mailing lists and social networks = deliver content and stay in touch with the members • It’s a steady and perpetual process Advice #5: Publicize your services
  • 10. 9/9 Conclusion • In less than 3 years, France-IX managed to connect over 180 parties (including Middle-East operators such as Etisalat and Hotnet) to its infrastructure and to exceed 150 Gbps of traffic • France-IX concluded 5 partnerships with other regional, national and international IXPs • While there was a gap to be filled on the French market, France-IX’s success is not entirely due to this fact. • France-IX’s team has worked hard to develop the adequate services, attract and build the community and be independent. • Every market is different and nobody holds the truth but there’s a generic trend and a common sense to follow. • France-IX’s team is here to meet you and discuss this topic furthermore during breaks and socials.
  • 11. Questions ? Thank you for your attention Franck SIMON fsimon@franceix.net info@franceix.net +33 (0)1 70 61 9771 MENOG12@Dubai