Sotrender a platform supporting marketing, PR activities and sales in social media. It is a brand created in order to effectively and conveniently manage your social media marketing - especially on Facebook, but also on Twitter and Youtube. Attached slides were presented by Jan Zając, CEO of Sotrender, at Royal Danish Embassy in Warsaw, 16 June 2013. The event called Embracing Social Media was organized by Danish Business Club Poland in cooperation with Danish Business Forum.

1. Jan Zając, Ph. D.
CEO, Co-Founder
jan@sotrender.com
Research: Daria Kuczmara
Kamil Strzyżewski

2. About us
Unique academic experience
1. Analytical skills
2. Customers on foreign markets
3. Bespoke reports & consulting

3. Sotrender
Sotrender Team is experienced not only in
research but also in marketing and we work
with, and for the best ones.
Sotrender is a valuable insights tool for keeping track
of performance of branded Facebook pages. [..]
Christian Green ( Director & Partner), Patchwork
Sotrender is a very good and flexible solution for
agencies. It is fairly priced and delivers a good and
easy insight into Facebooks data. [..]
Steffen Nyholt Petersen (Consultant), InsightGroup

4. Social media in our countries

5. 90%
26%
55% 54%
65%
97%93%
59%
Internet users in population
Source: http://www.internetworldstats.com/

6. Penetration
Source: http://www.internetworldstats.com/

7. Penetration
Real users in Poland
Facebook: 13 782 508
YouTube: 13 448 996
Twitter: 2 019 172
source: Megapanel
Source: Megapanel Gemius / PBI

8. Name Real users Reach
1 facebook.com 13 782 508 68,71%
2 Grupa Nk.pl 8 050 559 40,13%
3 Grupa Gazeta.pl – Społeczności 7 481 688 37,30%
4 Grupa Google – Społeczności 7 423 988 37,01%
5 Grupa Interia.pl – Społeczności 6 955 247 34,67%
6 Grupa Onet.pl – Społeczności 6 397 973 31,89%
7 Grupa GG Network – Społeczności 2 873 371 14,32%
8 Grupa O2.pl – Społeczności 2 594 973 12,94%
9 Grupa Wirtualna Polska - Orange – Społeczności 2 592 786 12,93%
10 wordpress.com 2 316 583 11,55%
11 twitter.com 2 019 172 10,07%
12 wykop.pl 1 625 050 8,10%
13 peb.pl 1 597 656 7,96%
14 ask.fm 1 409 406 7,03%
15 Grupa Spolecznosci.pl – Społeczności 1 181 991 5,89%
16 tumblr.com 1 163 424 5,80%
17 badoo.com 1 072 396 5,35%
18 pun.pl 838 452 4,18%
19 edarling.pl 799 920 3,99%
20 linkedin.com 791 254 3,94%
Social Internet – Megapanel Gemius/PBI

9. Twitter visitors
Source: Satista

10. fans followers subscribers
66 992 419 211
48 204 - -
47 025 695 105
40 268 1 373 97
36 145 925 250
Top telco brands - Denmark
Source: Sotrender

13. Analyze

14. Key Performance Indicators
Source: Sotrender

15. Source: Sotrender

16. Mc Donald’s in Poland and Denmark
Source: Sotrender

17. Mc Donald’s in Poland and Denmark
Source: Sotrender

18. What makes them so engaged?
Source: Sotrender

19. Mc Donald’s Denmark top posts

20. SAS top posts

21. Falck Medycyna – best posts

22. Audience insights – Danish Embassy in Warsaw

23. Optimize

24. Hours
Source: Sotrender

25. Hours
Source: Sotrender

26. Activities of page admin
Source: Sotrender

27. Activities of page admin
Source: Sotrender

28. Profile completeness

29. Profile completeness
Source: Sotrender

30. Execute
or make use of data & insights

31. Make use of data & insights
Workflow management >

32. Make use of data & insights
Content moderation >

33. Make use of data & insights
Selection of influencers &
ambassadors >

34. Percentage of user posts with admin response
Nestle nadal na podium. Wyniki procentowe są dość zbliżone, warto zwrócić uwagę, że
najlepszy wynik to 3x mniej niż najgorszy

35. Response time
Nestle wypada
najlepiej
Nestle najszybciej odpowiada na posty użytkowników – warte zaznaczenia, że jedynie
Zawsze z Tobą, Mamo próbuje gonić. Różnica na pozostałych stronach jest przynajmniej
dwukrotna.

36. Thank you
>>Click<<
14 days free of charge
Jan Zając, Ph. D.
CEO, Co-Founder
jan@sotrender.com