1. BALANCE SCORE CARD

3. Contents

4. Corporate performanCe
management framework

5. performanCe management
Component

6. performanCe management CyCle

7. BalanCe sCore Card
It is the management tool that provides stakeholders with a
comprehensive measure of how the organization is processing
towards the achievement of its strategic goals.
Balances financial and non financial measures.
Balances short and long term measures.
Balances performance drivers(leading indicators) with outcome
measures(lagging indicators).
Leads to strategic focus and organizational alignment.

8. 4 perspeCtive in BalanCe
sCoreCard

9. strategy and BalanCe sCoreCard

10. strategy framework map

11. finanCial perspeCtive
In private companies financial perspective is the main objective
that is the ultimate goal.
The strategic goal of financial perspective is the long term
shareholder value which is driven by two factors-
A) Revenue growth
B) Cost efficiency

12. strategiC oBjeCtives in finanCial

13. Customer perspeCtive
It covers the following element
A) Customer acquisition
B) Customer retention
C) Customer profitability
D) Market share
E) Customer satisfaction

14. strategiC oBjeCtives in Customer

15. internal proCess perspeCtive
It has four main component:-
Operations Management Process.
Customer Management Process.
Innovation Process.
Regulatory and Social Process.

16. strategiC oBjeCtives in internal
proCess

17. learning and growth perspeCtive
It has three important components:-
A) Human Capital
B) Organizational Capital
C) Information Capital

18. strategiC oBjeCtives in learning
and growth