Despite the astonishing progress of the mobile industry in Africa in recent years, the biggest impact of mobile in Africa is yet to come. Roughly two thirds of the population are still without a mobile subscription, leaving much room for growth; here with this presentation we are showing some facts of mobile industry growth in Africa and opportunity which is exploring.

2. Mobile Growth In Africa
&
Opportunity For You

3. A THRIVING ECONOMY
 Made up of a total of 54 countries,
Africa is the world's second largest and
most populated continent.
 Africa’s collective GDP will increase
from $1.6 trillion in 2012 to $2.6 trillion
in 2020. Such growth will
understandably see more room for
businesses to hire new staff. This is
reflected in predictions that by 2040,
Africa is expected to be home to the
largest labor force in the world,
outstripping both China and India. $1.6 trillion
GDP
$2.6 trillion
GDP
2012
2020

4. IN PLACES SUCH AS
UGANDA, THERE ARE
MORE MOBILE
PHONES THAN THERE
ARE LIGHT BULBS
MOBILE GROWTH IN AFRICA
 Mobile growth has been rapid. In 2001,
there were fewer than 21 million
mobile phones in circulation in Africa;
now, 735 million mobile phones are
said to be in use.
 Mobile is the primary way many
Africans access the Internet too, with
over 84 million Internet-enabled
mobile devices now in circulation. In
West Africa alone, mobile Internet use
is now on a par with fixed-line services;
fixed Internet and mobile Internet
penetration in Nigeria stands at 28%
and 26% respectively.
95% OF MOBILE
SUBSCRIBERS IN KENYA
OWN AN INTERNET-
ENABLED DEVICE.

5. SMART PHONE PENETRATION
 Africa is the 2nd Largest And Fastest Growing
Mobile Phone Market in the world.
 Smartphone Sales in Africa are forecasted to
grow on average by 40% a year up until 2017.
 Consumers in Africa Are Now Able To BUY
SMARTPHONE'S that have three times the
computing capacity of top-end computers a
decade earlier, for Around $50.

6. Smartphone penetration is rather more advanced than at first assumed. In Nigeria, 25% of mobile
consumers own such a device. Elsewhere, 22% of Egyptians own a Smartphone, as do 18% of Ghanaians,
17% of people from Cameroon, 13% of Kenyans and 11% of Senegalese.22 Clearly, there is already an
established Smartphone base in Africa.
25%
22%
18%
17%
13%
11%
Nigeria
Egypt
Ghana
Cameroon
Kenya
Senegal
HIGHER THAN YOU MAY THINK

7.  The mobile industry is overcoming cost barriers and developing innovative new
solutions
 Increasing coverage in rural and remote areas
 Mobile operators, entrepreneurs, corporate, governments, investors and non-profit
organizations have together driven an explosion in mobile-enabled products and
services across Africa.
 Mobile operators are increasingly aware of the benefits of mobile growth and are
partnering with B2B and B2C businesses that bring both innovative services and
sustainable business models.
REALIZING THE GROWTH POTENTIAL OF
MOBILE IN AFRICA

8. A HOST OF OPPORTUNITIES WITH
MOBILE GROWTH IN AFRICA
 Mobile & SMS Lottery
 Mobile Money (P2P, Remittance )
 Mobile / Agent Banking
 Mobile Payments
(Micro Insurance, Micro Finance)
 Mobile Top up & Bill Payment
 Mobile Ticketing
(Air, Water, Road, Rail, Entertainment)
 Mobile Wallet

9.  Mobile Lottery Technology enables
playing lottery games on mobile
anytime and anywhere.
 Mobile Lottery is easy to connect to
lottery central computer without any
change in an existing operation.
 Mobile Lottery as an advanced and
flexible system based on SMS
technology, can be implemented in
lotteries that already run lottery games
on traditional way (terminals) or can be
established as an entirely new lottery
game.
MOBILE LOTTERY
MOBILE APP
SMS BETTING
USSD CODE

10. MOBILE MONEY
Physical Cash = e-Value
Mobile Money for Agents (P2P)
Send and Receive money easily without using any banks services
Bank to wallet transfer, wallet to bank transfer (merchant payment, top-up, utility payment,
ticketing), wallet to wallet transfer.
Money for End Users
Money for Merchants (M2M)
An easy and hassle free way for Merchants to collect cash from consumers.
Register own distribution channel and enable Cash-less transactions through Wallet transfers.
FMCG Distribution, Bars, Restaurants, Shopkeepers, Malls , Super Markets, Etc. can also facilitate their consumers
to make payment towards their purchase through Wallet.

11. MOBILE TICKETING
Air Ticketing
Rail Ticketing
Bus Ticketing
Cruise Ticketing
Movie Ticketing

12. Mobile/
Agent
Banking
Mobile
Tiketing
Mobile
Lottery
Mobile
Top Up
Mobile
Utility Bill
Payment
Mobile
Money/
Wallet
PARTNER WITH SKILROCK TECHNOLOGIES

13. WHY SKILROCK TECHNOLOGIES?
 Skilrock has provided Lottery Technology solutions into a number of jurisdictions of Africa
such as NIGERIA, GHANA, ZIMBABWE, ZAMBIA, TANZANIA where it runs on over 16000
POS and is continuously growing.
 SKILROCK Technology solutions are being used by India’s 2nd largest commercial services
platform with 60,000 retail point and 15 million transaction per day .
 SKILROCK’S commercial platform has been widely accepted in India and has already been
implemented internationally in KENYA, NIGERIA, ZIMBABWE, SRI LANKA and UK.
 SKILROCK has strong credentials with CMMI Level 3 certification; ISMS approved
operations, UK Gambling Commission Approved software development house, Certification
from iTech Labs, Gaming Patents and having live solutions in Asia, Africa and Europe.

14. Data Source: Inside Mobile Africa by
M&C Saatchi Mobile
Sourabh Goyal
Email – sourabh.goyal@skilrock.com
Phone - 91-124-4219411
Visit – www.skilrock.com, www.sugaldamani.com
Mobile - 0091 88 2631 5550
Address - 4th Floor, Tower A, Building No 14, SEZ, DLF Cyber City, Gurgaon (Delhi – NCR)
India – 122002
CONTACT US FOR DEMO