Who is fake discover astroturfing or attempts of fake influence presentation
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Who is Fake? Discover Astroturfing or Attempts of Fake Influence!
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Who is fake discover astroturfing or attempts of fake influence presentation
- 1. Who is FAKE? Discover Astroturfing or Attempts of Fake Influence! Lutz Finger Soumitra DuttaMiningData.biz
- 7. An Army of Bots $ 2.76 million
- 10. The Analytics
- 11. The Problem
- 12. ANY measurement (if useful) Will be ATTACKED.
- 13. Mass Movement • Reach • Intention • Ease of Action
- 14. Mass Movement • Reach • Intention • Ease of Action
- 15. Mass Movement Astroturf • Reach • Intention • Ease of Action
- 16. Bots 1.0 – Spammer going Social @you malware.com @you-as-well malware.com D fresh-contact malware.com
- 17. Bots 1.0 – Spammer going Social 10.000 messages in 4 month @PeaceKaren_25 Jacob Ratkiewicz et. al -‐ 2011
- 18. 10.000 messages in 4 month Bots 1.0 – Spammer going Social @PeaceKaren_25 Jacob Ratkiewicz et. al -‐ 2011
- 19. Look for Un-Normal Training: • @spam • Manual classification • Honey Pots
- 20. Look for Un-Normal Differences: • Time: Regular or Bursty • Heavy Hashtag Usage • Blacklisted URL • Spam Words • Few Friends Grier et al. 2010 (Berkeley) Training: • @spam • Manual classification • Honey Pots
- 21. Thus Social Networks acted….
- 22. Thus Social Networks acted…. 2013 7% SPAM 20122011 20% detection
- 23. Detected but still Dangerous SMEAR Campaigns Denial of INFORMATION
- 24. Bot 2.0 – Social Bots Analytics ToolsConversation Bots
- 25. More Human Social Friend @JamesMTitus
- 26. More Human Social Friend @JamesMTitus
- 27. More Human Social Friend @JamesMTitus Knowledge Lajello
- 28. More Human Silent Influencer @Al_AGW Social Friend @JamesMTitus Knowledge Lajello
- 29. Can Bots do Astroturfing?
- 30. Can Bots do Astroturfing? • Reach • Intention • Ease of Action
- 31. Can Bots do Astroturfing? INTENTION / INFLUENCE • Opinion leaders (Katz 1955) • Influentials (Merton 1968) • Mavens & connectors (Gladwell 2000) • Reach • Intention • Ease of Action
- 32. Can Bots do Astroturfing? To create Intention Is not easy • Reach • Intention • Ease of Action
- 33. Can Bots do Astroturfing? Readiness Multiple Sources Topic Dependence • Reach • Intention • Ease of Action To create Intention Is not easy
- 34. But it is NOT impossible
- 35. But it is NOT impossible Arjun Mukherjee et.al.
- 38. Influence the News 0 20.000 40.000 60.000 80.000 100.000 120.000 N Korean leader Kim Jong-‐il dies AnMmaNer atom trapped for first Mme, say scienMsts Neutrinos beat light speed again Earth-‐like planet found in the "habitable zone" No rhinos remain in West Africa Eurozone debt web: Who owes what to whom? Writer Christopher Hitchens dies BBC apology for Clarkson comments 'Witch's coNage' found in Pendle In pictures: ApocalypMc Manchester Social Media Index Clicking Sharing CommenMng 50% on the courtesy of 55%
- 39. Truth about the Truth
- 40. Thus how to spot them? INDIVIDUAL • Not ‘loud’ • Might be human • Missing trainings data
- 41. Thus how to spot them? GROUP • Similarity of group • Description, Focus, Tweets… INDIVIDUAL • Not ‘loud’ • Might be human • Missing trainings data
- 42. Outlook • Arm’s length Race • Verification • Avoid Training Spammer • The New Gatekeeper