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Traditional vs. Social Media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
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To having to navigate all of this....
[object Object],[object Object]
It’s about telling your STORY (just follow the yellow brick road.)
The  Elements of Storytelling ,[object Object],[object Object],[object Object],[object Object]
Identify your Characters
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Engagement vs. Promotion ,[object Object],[object Object],[object Object],[object Object],[object Object]
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