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Speed Marketing 2 - Weblogs

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Speed Marketing
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This document discusses different types of blogs and how companies can use them. It outlines internal blogs for collaboration, knowledge sharing, and culture building, and external blogs for marketing, PR, customer relationships, and brand building. Examples include Nike using blogs to discuss basketball and Jonathan Schwartz of Sun Microsystems having a CEO blog. The document provides tips on using blogs to accomplish business objectives like marketing and market research by connecting with customers. It also warns of potential mistakes like not being clear or failing to encourage comments.

Business
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Blogging to Connect and to Research Cory Griffin John Lekan Dan Parzych Kasey Satterley
What is a blog? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How is it being used? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Technorati, Buzz & Digg ,[object Object],[object Object],[object Object],[object Object],[object Object]
 
The Dell example ,[object Object],[object Object],[object Object],[object Object]
7 Rules of blogging ,[object Object],[object Object],[object Object]
7 Rules of blogging ,[object Object],[object Object],[object Object],[object Object]
5 Mistakes of blogging ,[object Object],[object Object],[object Object],[object Object],[object Object]
Who is Seth Godin? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Now it’s your turn! ,[object Object],[object Object],[object Object]
Thank you! Cory Griffin- cory.griffin@gmail.com John Lekan- lekanjor@notes.udayton.edu Dan Parzych- djp746@gmail.com Kasey Satterley- katherine.satterley@gmail.com
References ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Speed Marketing 2 - Weblogs

  • 1. Blogging to Connect and to Research Cory Griffin John Lekan Dan Parzych Kasey Satterley
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  • 12. Thank you! Cory Griffin- cory.griffin@gmail.com John Lekan- lekanjor@notes.udayton.edu Dan Parzych- djp746@gmail.com Kasey Satterley- katherine.satterley@gmail.com
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