We track the trends at the North American International Auto Show in an entirely different way!! Not only do we follow the hottest vehicle and technology introductions, but we also track the colors, finishes, materials and details with an eagle eye for design. To learn more about purchasing our entire report visit www.spheretrending.com

1. ©2012 Sphere Trending, LLC

2. AUTO SHOW 2012 NAIS
Description:
The North American Auto Show, held every
year in Detroit, Michigan
Attendance:
The 2012 attendance has been the highest in
the last five years.
Overview:
Entering its 24th year as an international
event, the NAIAS is among the most
prestigious auto shows in the world, providing
unparalleled access to automotive products,
people and ideas that matter most - up close
and in one place.
One of the largest media events in North
America, the NAIAS is the only auto show in
the United States to earn an annual
distinguished sanction of the Organisation
Internationale des Constructeurs
d'Automobiles, the Paris-based alliance of
automotive trade associations and
manufacturers from around the world.
©2012 Sphere Trending, LLC

3. CLEAN RED COLOR
This clean, true red stood out for what it was
missing – any sparkly or glittery treatments.
The intense color with a high gloss finish
looked fresh, modern, and sporty.
AUDI
BMW CHEVROLET
©2012 Sphere Trending, LLC

4. DIMENSIONAL TEXTURE FINISH
This D&G truck by Toyota had a rough
dimensional texture which added to its
rugged appeal.
TOYOTA
RAM TOYOTA
©2012 Sphere Trending, LLC

5. WHITE ACCENTS DETAIL
Despite the concern from onlookers about
maintenance, several manufactures showed
eye popping white accents on interiors and
dashboards.
JEEP
BMW CHEVROLET
©2012 Sphere Trending, LLC

6. MAGIC SKY CONTROL TECH
The Mercedes “magic sky control” has a glass
panel embedded with light blocking crystals
that allows the user to control the opacity
depending on the conditions outside.
MERCEDES MERCEDES
©2012 Sphere Trending, LLC

7. take a spin in creative design!
did you know...? our 2012 North American
International Auto Show Report is ready!
what’s included? 40+ pages of color, finish,
details & technology concepts captured
from our coverage of theshow.
how will I use it? get direction for creative
color direction, unique finish applications
and interesting material details for
developing products with spark!!
to learn more
contact our team of
tradeshow trend
specialists!
emily siwek
esiwek@spheretrending.com
www.spheretrending.com
©2012 Sphere Trending, LLC

8. thank you!
The information contained in this document is provided for demonstration & internal research purposes only, to give dimension
and meaning to the trends. Any reproduction of this information is a direct violation of the Federal Copyright Law. This includes,
but is not limited to, color copying, color printing, photocopying or faxing, as well as email distribution of all content, photographs
& images, or posting on the Internet. Please be careful to not copy the designs, trademarks or intellectual properties of others
reported within these pages, as this may result in your being sued or prosecuted by the owner of that content.
©2012 Sphere Trending LLC