1. Social IT Purchasing:
How to reach IT buyers while they work
THE BIG
IDEAS

2. Big Idea
Focus on what’s
Relevant

3. Do you really want to
waste this guy’s time?
Give him relevant content to
engage with and tools that’ll
help him reach his goals!
I want pricing and
all the facts upfront!
Websites are just
“marketing fluff”

4. Big Idea
All networks are
NOTcreated equal.

5. Here’s what a real IT pro says about his
various social networks…
I have a Facebook account. Anything on there has probably
something to do with my kids’ sports activities. As far as a site like
LinkedIn goes, I basically keep an online resume there. I’m not
looking for a job so its probably out of date.
But, I’m in Spiceworks all day, every day. I couldn’t do my job
without it. “
Philip Moya
TX SpiceHead
(this isn’t him – this is a
weeble)

6. Big Idea
Social sharing affects
ALL STAGES
of the buying process!

7. This follower agrees! J
Sharing can take the form of things like:
• Product ratings & reviews
• Tech talk among peers
• Expert content from specialists and vendors

8. Download the on-demand video at:
Want more tips?
http://spice.ly/VR4QhL