We know Splunk helps us solve problems at the IT operations level. But more and more Splunk helps us to make machine-generated data relevant for non-technical business users. With Splunk you can ask any question at any time, without planning questions or structures in advance. And once you’ve built initial dashboards, you can empower business users to access them so they can get instant, accurate data on their own. Join us for this session where we’ll review how to build custom dashboards that provide both up-to-the-minute and long-term trending analysis that business users need to make the decisions that impact revenue.

1. New
Visibility=New
Opportunity:
How
IT
Can
Drive
Business
Value
New
York
October
27,
2011

2. Why
Are
You
Here?
! Learn
to
use
Splunk
to
Drive
Value
for
the
Business.
! JusPfying
Splunk
across
your
organizaPon.
Copyright
©
2011,
Splunk
Inc.
2
Listen
to
your
data.

3. Agenda
• IntroducPons
• IdenPfying
OpportuniPes
for
the
Business
• Real
World
Examples
• Ways
for
You
to
Deliver
Value
to
Your
Business
• Q&A
Copyright
©
2011,
Splunk
Inc.
3
Listen
to
your
data.

4. IntroducPons
Pete
Sicilia,
Client
Architect
Erin
Sweeney,
Director,
Customer
Programs
Copyright
©
2011,
Splunk
Inc.
4
Listen
to
your
data.

5. Splunk
Collects
and
Indexes
Any
Machine
Data
Customer
Outside
the
Facing
Data
Datacenter
! Click-­‐stream
data
! Manufacturing,
! Shopping
cart
data
logisPcs…
! Online
transacPon
! CDRs
&
IPDRs
data
! Power
consumpPon
Logfiles
Configs
Messages
Traps
Metrics
Scripts
Changes
Tickets
! RFID
data
Alerts
! GPS
data
Windows
Linux/Unix
Virtualiza7on
Applica7ons
Databases
Networking
! Registry
! ConfiguraPons
&
Cloud
! Web
logs
! ConfiguraPons
! ConfiguraPons
! Event
logs
! syslog
! Hypervisor
! Log4J,
JMS,
JMX
! Audit/query
logs
! syslog
! File
system
! File
system
! Guest
OS,
Apps
! .NET
events
! Tables
! SNMP
! sysinternals
! ps,
iostat,
top
! Cloud
! Code
and
scripts
! Schemas
! ne_low
Copyright
©
2011,
Splunk
Inc.
5
Listen
to
your
data.

6. Splunk
Is
Used
Across
IT
and
The
Business
Apps
Infra
Security
Compliance
Business
Web/
AnalyPcs
Mobile
Developer
Framework
Copyright
©
2011,
Splunk
Inc.
6
Listen
to
your
data.

7. IT
Driving
The
Business
Understand
your
business
! What’s
your
revenue
model?
! What
do
you
know
about
your
customers?
! What’s
your
product
set?
! What’s
your
go-­‐to-­‐market
Strategy
! CriPcal
corporate
strategies?
! Where
is
the
high
value
data?
! What
are
your
ExecuPve
hot
buions?
Copyright
©
2011,
Splunk
Inc.
7
Listen
to
your
data.

8. Understand
Your
IT
! What
tools
and
processes
do
you
have
in
place?
! What
problems
they
are
solving
today?
! What
isn’t
being
addressed?
(could
it?)
! Do
they
capture
the
data
to
solve
other
problems?
! Could
you
add
efficiencies?
! Can
you
cross
the
silos?
Copyright
©
2011,
Splunk
Inc.
8
Listen
to
your
data.

9. Find
the
High
Value
Business
Problems
Where
can
IT
help
the
business?
! Customer
Experience
! Incomplete
transacPons
! Ordering
difficulPes
! Customer
Service
! Asset
tracking
! ReporPng
back
to
the
business
Don’t
underes7mate
the
power
of
crossing
the
silos!
Copyright
©
2011,
Splunk
Inc.
9
Listen
to
your
data.

10. High
Value
Problems
Across
Silos
Apps
Infra
Security
Compliance
Business
Web/
AnalyPcs
Mobile
Developer
Framework
Copyright
©
2011,
Splunk
Inc.
10
Listen
to
your
data.

11. Customer
Examples

12. Strategic
Focus
Areas
for
Financial
Services
Diverse
Business
Processes
Support
End
Customer
Offerings
Product
&
RepresentaPve
Business
Processes
Services
Trade
FIX
Order
Online
Banking
Customer
Centricity
Processing
Management
Customer
Payment
Trading
CommunicaPon
Processing
Agile
IT
Infrastructure
Credit
Cards
Seilement
Core
Banking
Systems
Processes
Loans
Regulatory
&
Compliance
Mortgage
Branch
/
ATM
OriginaPon
Management
Insurance
Compliance
Business
Cost-­‐op7miza7on
Security
(SOX/Basel)
Services
Copyright
©
2011,
Splunk
Inc.
12
Listen
to
your
data.

13. Enabling
High
Performance
Global
Trade
Infrastructure
Leading
European
Financial
Services
Firm
! Trading
infrastructure
-­‐
thousands
of
transacPons
across
many
applicaPons
and
silos
! (What
is
each
transacPon
worth?)
! Splunk
provides
in-­‐depth
visibility
across
silos:
– Troubleshoot
cross-­‐silo
problems
within
seconds
– Improves
system
upPme
with
predicPve
capacity
alerts
– Understand
user
trends
“Today, we run threshold-based alerts to
– Improve
user
experience
address issues before they cause
– Accelerates
trade
processing
Pmes
downtime”
– Report
back
to
management
- Team Lead for Trading Infrastructure
Copyright
©
2011,
Splunk
Inc.
Listen
to
your
data.

14. End-­‐to-­‐End
Visibility
Delivers
$6
MM
in
Annual
ROI
Financial
Service
Firm
Improves
Service
and
Customer
SaPsfacPon
! Indexes
millions
of
events/day
Machine
data
across:
– Custom
&
3rd
party
sorware,
servers
– Java
code,
databases,
OperaPng
systems
– Splunk
provides
insights
to
improve
service:
– Decreased
downPme
through
proacPve
monitoring
– Reduced
MTTR
with
faster
troubleshooPng
– Beier
coordinaPon
across
departs
“We paid for Splunk in the first month…
– Improved
team
efficiency
and
beier
now, we are proactively solving problems.”
resource
uPlizaPon
Copyright
©
2011,
Splunk
Inc.
Listen
to
your
data.

15. New
Insights
for
Electronic
Trading
• Splunk
provides
insight
into
the
execuPon
of
individual
trades
and
provides
business
intelligence
to
drive
trading
revenues
Leading
Investment
Bank
! AnalyPcs
across
trade
lifecycle
– Gain
insight
across
applicaPons,
auto-­‐negoPaPon
engine
and
Corporate
and
third
party
trading
pla_orms
investment
banking
– Real-­‐Pme
visibility
into
key
performance
metrics
–
trades
by
arm
of
leading
bank,
client,
client-­‐Per,
products
and
spreads
ranked
among
top
11
– ExecuPve
dashboards
for
business
managers
from
Fixed
Income
/
investment
banks
Sales
&
Trading
/
Rates
&
Credits
Groups
globally.
With
over
! Business
Value
6,300
employees
in
15
– EffecPvely
manage
spreads
based
on
data
in
real-­‐Pme
countries.
– Adjust
spreads
to
drive
profitable
trading
volume
&
increase
revenue
Copyright
©
2011,
Splunk
Inc.
15 Listen
to
your
data.

16. Compliance
Monitoring
and
Analysis
! Splunk
dashboard
view
of
systems
health
idenPfies
servers
at
risk
(low
on
disk
space,
high
on
CPU)
! Splunk’s
flexibility,
ease-­‐of-­‐use,
highly
customizable
use
and
affordable
price
tag
made
it
a
winner
from
the
start
“ We
were
able
to
mo
just
from
a
9
person
cdompliance
monitoring
team
t
ove
3
people.
Every
ay
they
Shawn
Grimes
Senior
Security
Architect
thank
me
for
Splunk. ”
Copyright
©
2011,
Splunk
Inc.
Listen
to
your
data.

17. Website
Infrastructure
Monitoring
and
Analysis
“
the
first
Pme
in
six
For
years,
macys.com
experienced
no
downPme
during
peak
holiday
shopping
–
despite
a
50%
increase
in
traffic.
”
! Delivered
the
IT
team
end-­‐to-­‐end
visibility
across
enPre
Senior
Analyst,
technology
stack
Architecture
Team
! Enabled
100%
up-­‐Pme
for
two
straight
seasons
during
a
50%
increase
in
transacPons
! Supplied
role-­‐specific,
dashboards
to
100+
users
across
IT
Copyright
©
2011,
Splunk
Inc.
17
Listen
to
your
data.

18. Delivering
Intelligence,
Leading
InnovaPon
! $7M
savings
on
infrastructure
in
first
year
w/
Splunk
! Each
hour
of
downPme
costs
millions
in
revenue—Splunk
has
all
delivered
85%
reducPon
in
MTTR
! OpPmizing
mulP-­‐million
dollar
SEO/SEM
investments
w/
Splunk
! 1400+
folks
using
Splunk
can
focus
on
innovaPon
vs.
operaPons
“
In
jlust
92months,
niPal
Splunk
“
at
east
5X
our
i
we’ve
re-­‐couped
investment.
Eddie
Saierly
Sr.
Director,
“
least
one
of
my
2
promoPons
At
“
Infrastructure
Architecture
and
this
year
are
thanks
to
Splunk!
Emerging
Technologies
Copyright
©
2011,
Splunk
Inc.
18
Listen
to
your
data.

19. Happy
Customers
=
Increased
Revenues
“
CEO
suspected
wur
cart
Our
o
reservaPon
system
as
throiling
demand.
A
quick
Splunk
search
allowed
us
to
provide
hard
data
on
the
impact,
which
led
to
changing
“
the
feature.
! Real-­‐Pme
infrastructure
and
app
performance
view
drives
DevOps
culture
! Real-­‐Pme
monitoring
and
full
visibility
ensures
opPmal
customer
experience—
and
drives
revenue
! “Smart”
logging
gives
full
view
of
purchase
pipeline—refers,
purchase
triggers,
Jerry
Brennock
abandon
triggers,
driving
new
features
and
markePng
planning
Director,
Engineering
Copyright
©
2011,
Splunk
Inc.
19
Listen
to
your
data.

20. Business
AnalyPcs
with
Real-­‐Pme
Dashboards
! Splunk
reduced
outage
frequency
delivering
an
annual
ROI
of
$1.2M
! Drives
capacity
and
maintenance
window
planning
! Delivered
execuPve
dashboards
showing
acPvaPons
by
minute,
by
channel,
by
market,
by
device
type
in
hours,
not
days
or
weeks
“
a
maier
of
hours
(not
days),
In
Splunk
lets
us
build
dashboards
to
compare
and
correlate
whatever
we
want—nothing
“
else
lets
us
do
that.
Clint
Sharp
Director,
ApplicaPon
OperaPons
Copyright
©
2011,
Splunk
Inc.
20
Listen
to
your
data.

21. Delivering
A
Mobile
Service
with
Splunk
! Management
team
views
dashboards
detailing
adopPon
rates,
usage
paierns/
behaviors,
trending
! Sales
teams/
product
managers
view
specific
account
usage
then
partner
to
drive
adopPon,
cust
sat
and
renewal/
retenPon
rates
! Support
team
Reduced
Pme
to
resolve
Pckets,
boosPng
customer
saPsfacPon
! Dev
team
de-­‐bugging,
monitoring
API
for
performance
metrics
and
server
uPlizaPon
“
is
indispensable!
Sever
before!
us
Splunk
operaPonal
insight
like
n
plunk
is
giving
“
Jigesh
Saheba
Sr.
ApplicaPons
Architect
Copyright
©
2011,
Splunk
Inc.
21
Listen
to
your
data.

22. Beier
Intelligence
of
Web-­‐based
Services
“
6p
roducts,
oof
nly
Splunk
Arer
months
effort
with
other
gave
us
the
business
reports
about
our
web-­‐based
digital
assets
that
we
needed.
”
Sondra
Russell • Programming
popularity
• Views
by
player
Online
Metrics
Analyst
• RoyalPes
• Errors
• Abandonment
rates
Copyright
©
2011,
Splunk
Inc.
22
Listen
to
your
data.

23. Other
OpportuniPes

24. Capacity
Planning
! Leverage
data
in
Splunk
to
extract
key
metrics:
– Response
Pme,
applicaPon
CPU,
database
CPU,
Storage
– Top
URL
requests
and
API
methods
including
growth/trends
– Key
Performance
Indictors
help
drive
business
decisions
about
hardware
changes,
provisioning
and
change
management
! What
else
would
a
business
person
see
in
this
data?
– Customer
trends/paierns?
– Cost
savings
from
fewer
outages
and
reduced
hardware
spend?
Copyright
©
2011,
Splunk
Inc.
Listen
to
your
data.

25. Product
Usage
Metrics
• Who
is
using
a
parPcular
feature?
• How
oren
is
that
feature
ge|ng
used?
• Graphs
and
reports
illustrate
usage
trends
• Helps
to
refine
features,
drive
enhanced
user
experience
• Dashboards
show
trending
and
baseline
vs.
changes
when
new
features
launch
• Who
might
like
this
in
MarkePng?
Who
else?
Copyright
©
2011,
Splunk
Inc.
Listen
to
your
data.

26. TransacPon
Tracking
and
Monitoring
! Legacy
system
integraPon
! No
code
changes
! Remove
producPon
access
! Span
silos
of
data
in
one
step
–
real
visibility
! Move
from
reacPve
to
proacPve
support
! Head
off
customer
impact
! End-­‐to-­‐end
tracking
and
trending
=
real
SLAs
! What
else
could
you
do?
Copyright
©
2011,
Splunk
Inc.
Listen
to
your
data.

27. Big
Data
When
the
size
of
the
data
becomes
part
of
the
problem
–
how
big
is
big?
! How
much
data?
Diversity?
Velocity?
! What
quesPons
are
you
asking
of
you
Big
Data?
! Who
needs
to
ask
the
quesPons
and
see
the
answers?
! How
fast
do
you
need
answers?
! Real
Pme
vs
batch
! Minutes
vs.
months
! Do
you
need
to
share
results?
IT/LOB/Management?
! How
do
you
want
to
visualize
your
data?
Copyright
©
2011,
Splunk
Inc.
27
Listen
to
your
data.

28. Now
you…

29. Food
for
Thought—Value
to
Your
Business?
What's
the
cost
of
What's
the
monthly
downPme/month
due
to
cost
of
inappropriate
cleaning
infected
hosts
viewing
of
paPent
data
Who
is
using
borrowed
Which
bank
tellers
are
(or
stolen)
network
processing
their
own
access
credenPals
transacPons
Why
is
my
company
What
is
the
definiPve
website
experiencing
Who
are
my
highest
record
of
trades
made
random
failures
$
customers;
what
is
by
this
client
their
service
quality
Copyright
©
2011,
Splunk
Inc.
29
Listen
to
your
data.

30. IdenPfy
Key
Stakeholders
with
Valuable
Data
What’s
Important?
! TransacPons?
! Website
data?
! Call
detail
records?
! RFID?
! SCADA?
! Email?
! Customer
data?
! Pricing
informaPon?
Copyright
©
2011,
Splunk
Inc.
30
Listen
to
your
data.

31. What
QuesPons
Should
We
Ask?
! BRAINSTORM!
Copyright
©
2011,
Splunk
Inc.
31
Listen
to
your
data.

32. Can
we
Connect
any
Dots
! Map
Business
Problems
to
data/
IT
tools
to
deliver
answers
Copyright
©
2011,
Splunk
Inc.
32
Listen
to
your
data.

33. Challenges
Convincing
the
Business
! Logs
hold
that
relevant
data
to
drive
business
decisions
! Logging=Accountability
– Visibility
into
who’s
doing
what,
when
– Ignorance
isn’t
bliss?
Copyright
©
2011,
Splunk
Inc.
33
Listen
to
your
data.

34. And
remember,
it’s
not
just
the
data
! …it’s
also
the
format
Raw
data
vs.
Heat
maps
Copyright
©
2011,
Splunk
Inc.
34
Listen
to
your
data.

35. Ge|ng
Promoted
with
Splunk
! Prove
credibility
by
solving
baseline
challenges
(upPme,
deliverability,
transacPon
complePon)
! Deliver
new
value
to
business
(via
mechanisms
previously
discussed)
! Get
your
promoPon
J
! Who’s
done
it
already?
Copyright
©
2011,
Splunk
Inc.
35
Listen
to
your
data.

36. The
Path
to
Business
Enlightenment
! Understand
How
IT
and
the
Business
Connect
– Increase
your
Value
to
the
organizaPon
– See
the
BIG
picture
about
how
your
company
works
– Show
your
business
the
value
you
already
have
uncovered
in
your
data
! Market,
Market,
Market
– Market
the
value
your
data
delivers
– PercepPon=Reality
– If
no
one
knows
you
can
save
the
world
(or
just
the
business),
you’ll
never
have
the
chance
Copyright
©
2011,
Splunk
Inc.
36
Listen
to
your
data.

37. Other
Tools
37

38. 5
Customers
Saving
Nearly
$30M
with
Splunk
Copyright
©
2011,
Splunk
Inc.
38
Listen
to
your
data.

39. ROI
Calculator
Copyright
©
2011,
Splunk
Inc.
39
Listen
to
your
data.

40. Splunk
Valuecheck
What
is
the
benefit
to
you?
! Ensure
your
architecture
is
supportable,
maintainable
and
upgradable
! IdenPfy
performance
issues
and
risks
! Transfer
Knowledge
on
improving
your
Splunk
processes
– Onboarding
– OperaPng
! OpPmize
your
volume
consumpPon
! Benchmark
your
Splunk
maturity
Copyright
©
2011,
Splunk
Inc.
40
Listen
to
your
data.

41. ! 90+
sessions
:
Splunk
Answers
Lab
:
SoluPons
Lab
:
Keynote
Sessions
:
More!
! Present
your
Splunk
Success
Story,
get
half
off
the
conference
fee:
hip://www.splunk.com/goto/confpapers
Copyright
©
2011,
Splunk
Inc.
Listen
to
your
data.

42. Support
Through
the
Splunk
Community
Splunkbase
Splunk
Answers
Users’
Groups
Browse
and
share
Apps
Community-­‐driven
Form
a
local
Users’
Group
from
Splunk,
Partners
and
knowledge
exchange
and
to
share
best
pracPces
all
the
Community
Q&A
year
long!
hip://splunk-­‐base.splunk.com/apps/
hip://splunk-­‐base.splunk.com/answers/
Community@splunk.com
Copyright
©
2011,
Splunk
Inc.
Listen
to
your
data.

43. Thank
You