Presentation by Sean Callanan on digital & social media opportunities in sports at Australian Sports Technologies Network 2013 Conference. For latest in sports digital go to http://sportsgeekhq.com/ Subscribe to Sports Geek podcast in iTunes http://sportsgeekhq.com/itunes

1. Engaging Fans in a Digital World
@SeanCallanan
@SportsGeekSportsGeekhttp://sportsgeekhq.com

2. @SportsGeek
@SeanCallanan
@SportsGeek
SportsGeekhttp://sportsgeekhq.com

3. The Digital Fan Journey
SUPER
FAN
NEW
FAN
@SportsGeekSportsGeekhttp://sportsgeekhq.com

4. Welcome to the
CONTENT
GAME @SportsGeekSportsGeekhttp://sportsgeekhq.com

5. @SportsGeek
What do
YOUR
fans want?
SportsGeekhttp://sportsgeekhq.com

6. UNDERSTANDING DIGITAL FANS
@SportsGeekSportsGeekhttp://sportsgeekhq.com

7. @Wil_Anderson
250,000
50,000
$50
SportsGeekhttp://sportsgeekhq.com

8. #SEAT2013
DIGITAL CAMPAIGN TRIFECTA
CONTENT
ENGAGEMENT
DATA
@SportsGeekSportsGeekhttp://sportsgeekhq.com

9. A summary of this goal will be stated here that is clarifying and inspiring
engageyourfans
@SportsGeek

10. Engagement
High
Low
Traffic
High
Low
How they fit...
@SportsGeekSportsGeekhttp://sportsgeekhq.com

11. @SportsGeek
The most efficient way to get
the behavior you're looking
for is to find positive
deviants and give them a
platform, a microphone and
public praise.
Seth Godin
SportsGeekhttp://sportsgeekhq.com

12. Where Digital delivers...
@SportsGeek
Reach Engage Convert Retain
Awareness Informal Transactional Emotional
Television
Print
Radio
Sponsorship
Social Media
Advertising
Website
Social Media
Sponsorship
Ticket sales
Membership
Events
Merchandise
Sponsorship
Social Media
Email
Membership
Customer service
Newsletters
Email
Build
Audience
Build
Revenue
SportsGeekhttp://sportsgeekhq.com

13. Membership
Ticketing
Sponsorship
Merchandise
Fan events
Monetisation
SportsGeekhttp://sportsgeekhq.com @SportsGeek
Sponsorship
Branded content
Digital advertising
Fan events
Sponsor offers
Sales Leads
Internal External

14. Connecting sports, fans & sponsors using technology
http://SportsGeek.com.au
You don’t start communities.
They already exist.
They are already doing what they want to do.
The question you should ask is
‘How can I help them do it better?’
!
Mark Zuckerberg, Facebook Founder & CEO!
@SportsGeekSportsGeekhttp://sportsgeekhq.com

15. @SportsGeek
@SeanCallanan
Sean@SportsGeekHQ.com
0407 047 200
SportsGeekHQ.com
!
Download
Sports Geek Podcast
http://SportsGeekHQ.com/SGP
http://SportsGeekHQ.com/iTunes
SportsGeekhttp://sportsgeekhq.com