This presentation was given at SEAT Conference in Miami on July 22nd. Full eBook available to SEAT 2014 (#SEAT2014) attendees and subscribers to @SportsGeek News for a limited time. Get access to full eBook by signing up at http://sportsgeekhq.com/seatebook Presentation given by Sean Callanan, ebook includes stats and quotes from campaigns explained in this presentation. Teams include Tampa Bay Lightning, Portland Trail Blazers, AFL, UEFA, Adelaide Crows, NASCAR, Arsenal, Melbourne Storm, Golden State Warriors, NBA, St Louis Rams, Football Federation Australia, US Soccer, Detroit Red Wings, University of Miami, Houston Rockets, Hawthorn Hawks and Super Awesome Micro Project